There are basics to marketing your business. Before business owners get into the weeds of fancy marketing tactics, they need to make sure the basics are covered. Gayle Rogers of The Atomic Agency works with owners of new businesses as well as business veterans to make sure the fundamentals are well taken care of before anything sophiticated can begin. Hear Gayle's advice for what bases you need to make sure are covered.

Click here to get the Checklist Gayle offers listeners.

Show Sponsors:

• First Horizon Bank's "Bucket Listening" Podcast
• Seth Cherniak & Jeffrey Matthews Financial
• E3 Termite and Pest Control
• Trey Langus - Transworld Business Advisors
• Angelo DePaola - The Coastal Connection Realty
• Persons Services Corp
• Roy Lewis Construction
• Allison Horner - State Farm

Find my book, What Works, at Amazon.com.