Inside PR

This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value of pulling all the tweets in the thread to the top of your followers’ timelines whenever you add a tweet to the thread. This is a great way to stay in front of your audience without repeating tweets.

Sidewalk Labs, a Google/Alphabet company, has big plans to redevelop an industrial section of Toronto’s waterfront into a demo of the smart city of the future. Sounds like a great idea! But Sidewalk Labs’ path to make Toronto a showcase has raised controversy around the stewardship of the data about people that willl be collected. And skepticism has only been accentuated by suggestions that Waterfront Toronto, the agency that is responsible for the lands Sidewalk Labs wants to develop, has been so eager to make the deal that they have become too cozy with Sidewalk Labs too early in the negotiation process. A communications challenge at any time. But an especially big challenge post-Cambridge Analytica.

The New York Times profile of the fake Youtube views business is the latest example of the social platforms rewarding bad actions. This is just plain wrong. But for PR folks, salt was rubbed in the wound by the suggestion in the article that most of the views are purchased by PR and marketing agencies. It’s hard to imagine who those agencies would be. Do you work at a PR firm or know someone who works at a PR firm that buys YouTube views? If you do, we’d love to hear from you and maybe even get you to come on the show to talk with us about this practice.

The post Buying YouTube Videos? Let’s talk ethics. appeared first on FIR Podcast Network.

This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and how WordPress is moving closer to a full rollout of Project Gutenberg.

The post Inside PR 517: Trolling for Good? appeared first on FIR Podcast Network.

Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?

The post Inside PR 516: Time to listen, reconcile and forgive? appeared first on FIR Podcast Network.

This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.

The post Inside PR 515: What would you do? appeared first on FIR Podcast Network.

Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.

Bonus: Do you think you might like to offer an online course with a major platform like Lynda.com or LinkedIn Learning? Listen to the end for info on how you can put yourself forward for consideration as a LinkedIn Learning instructor.

The post Backstage at Lynda.com appeared first on FIR Podcast Network.

On this week’s episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It’s about disclosure, stupid!

The post Inside PR 513: It’s about disclosure, stupid! appeared first on FIR Podcast Network.

Six weeks after GDPR came into force, it’s clear that many companies haven’t really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again.

Facebook left publishers in the lurch. And that hurt. But new data from Slate tells us that a better, more balanced publishing distribution and promotion network is emerging now that Facebook released its stranglehold.

Plus, Instagram releases a guidebook to make better videos for IGTV. And Headliner releases data that shows the effectiveness of audiograms when promoting podcasts.

The post Inside PR 512 – GDPR: Not yet in the rearview mirror appeared first on FIR Podcast Network.

Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can’t be serious about the new Google Podcasts app.

The post Apple and Reddit upgrade the news appeared first on FIR Podcast Network.

In this week’s Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo’ social network.

The post Inside PR 510: People over data appeared first on FIR Podcast Network.

Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made.

Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers’ traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in that it reduces the relative importance of any single platform.

The post Greater transparency and more balance appeared first on FIR Podcast Network.