In this week’s episode Griffin Jones and Lisa Duran talk about the challenges that leaders face in the ever-growing infertility field as their clinics’ needs change and develop. They discuss consistency and coaching methods that can help make a professional team stronger.

Lisa Duran is a consultant who has worked with a multitude of organizations with the focus of bringing teams and customers to the forefront of care. She has worked as the Chief Experience Officer for Inception, Reconceived,  the DiJulius Group, VP of Patient Experience with Vivere Health, and was Formerly Chair of the Association for Reproductive Managers through ASRM. She is an experienced public speaker that has spoken at a range of fertility and health conferences.

Today’s Episode Focuses On:

Lisa’s Social Media Links:

Linkedin Handle:

https://www.linkedin.com/in/lisa-d-4025494b/?trk=public_profile_browsemap_profile-result-card_result-card_full-click

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

In the latest episode of Inside Reproductive Health, Stephanie and I explore if MD & DO referrals are still king or have been overthrown by internet resources as top referral sources. Knowing where most referrals come from can help you build an effective strategy to capture more new patients and convert those referrals at a higher rate. We also layout 6 pillars for an effective referring provider strategy that you can either give to your physician liaison to start implementing or outsource to a company like Fertility Bridge. At the end of the day, if your PL does not have a system, you are leaving money on the table.

Listen in to the full episode to learn:

Additional Resources:

Referral Pattern Blog Post: https://www.fertilitybridge.com/inside-reproductive-health/the-6-pillars-of-the-fertility-referring-provider-system

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

In this week’s episode of Inside Reproductive Health, Griffin Jones and Dr. Amanda Kallen debate the future of academic REI practices. They talk about the trade-offs as well as the positive future of academic practices. Being a Yale alumnus, Dr. Kallen is the perfect guest to share her view on the operation systems, marketing systems, and scope of practice an academic practice has versus private practice.

Dr. Kallen, MD, FACOG, is currently a reproductive endocrinologist at the Yale Fertility Center and an Associate Professor of Obstetrics and Gynecology at the Yale School of Medicine.  Dr. Kallen runs an NIH-funded laboratory and has received multiple awards for research, including the Society for Reproductive Investigation “Early Career Investigator” Award for her work on mechanisms of reproductive aging.  Her clinical interests include fertility preservation, access to fertility services for her LGBTQ patients, and primary ovarian insufficiency.

In this episode we cover:

Dr. Amanda Kallen’s Information:

LinkedIn Handle

https://www.linkedin.com/in/amanda-kallen-58b80959

Twitter Handle

@AmandaKallen

Website URL

https://medicine.yale.edu/profile/amanda_kallen/

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

This week on Inside Reproductive Health, Griffin Jones and Dr. Angeline Beltsos go down a thread of the multi-generational value that happens from colleagues mingling with each other. It’s important for an organization to learn from both the young and old to gain fresh perspectives. Organizations that do this well have many short-term and long-term benefits like being able to recruit well and staying culturally relevant long-term.

In this episode Griffin interviews Angeline N. Beltsos, MD. She is the CEO and Chief Medical Officer of Vios Fertility Institute. She is double board-certified in Obstetrics and Gynecology and in Reproductive Endocrinology and Infertility (REI). Dr. Beltsos is also part of the Clinical Research team at Vios and participates in a number of research projects and scientific publications. She has received numerous awards in teaching and has been honored as “Top Doctor” from Castle Connelly for several years. Dr. Beltsos is the executive chairperson for the Midwest Reproductive Symposium International, an international conference of fertility experts.

Topics discussed include:

MSRI Conference: https://www.mrsimeeting.org/

Dr. Angeline Beltsos’s Information:

LinkedIn: https://www.linkedin.com/in/angie-beltsos-b33a846

Facebook: https://www.facebook.com/angeline.beltsos

Website URL:  https://www.viosfertility.com

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

In this episode of Inside Reproductive Health, Stephanie and Griffin talk about IVF conversion rate, the six areas that affect it, and the order of importance of those areas. This episode lays out the Fertility Bridge system and methodology for doing for increasing IVF conversion rates. We can't tell people how to act as clinicians. We're just sharing with you the patterns that we see.

You’ll certainly get some food for thought as we discuss:

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

Sometimes it’s the REI that holds back the growth of a clinic because he/she is doing tasks that could be delegated. It’s our job at Fertility Bridge to help you bring new patients through the doors of the clinic and it’s your job to convert as many of those patients to treatment as needed. In this week’s episode of Inside Reproductive Health, Griffin chats with Tamara Tobias on her perspective on the role the APP plays in reducing the REI bottleneck.

Tamara Tobias is a nurse practitioner supervisor at Seattle Reproductive Medicine with over 24 years of experience. She is active in ASRM, currently serving on the Membership Committee. She helped develop the REI nurse certificate and basic courses available through ASRM and is a recipient of the ASRM Service Milestone Award. She is also an active leader in her local fertility community and publisher of ‘Fertility Walk’.

Topics covered in this episode include:

Connect with Tamara:

LinkedIn: https://www.linkedin.com/in/tamara-tobias-0752bb30/

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

On this episode of Inside Reproductive Health, Griffin Jones and Dr. Levine discuss what it's like to launch a brand new center under the umbrella of a very large company in an extremely large market (New York City). They also chat about the pressures of launching a denovo clinic in a big market versus the pressures of starting a clinic as a satellite office.

Dr. Brian Levine is the founding partner and practice director of CCRM New York. He is board-certified in both reproductive endocrinology and infertility and obstetrics and gynecology. Brian Levine, M.D., leads the industry in normalizing open dialogue about infertility and educates prospective parents on a national level. He has been cited as one of the nation’s leading fertility experts in The New Yorker, New York Post, NBC, CNN, Avenue Magazine among others, and was honored with the Doctors of Distinction award in Westchester County.

Key Take-Aways from this episode include:

Connect with Dr. Levine:

LinkedIn Handle: https://www.linkedin.com/in/drbrianlevine/

Twitter Handle: @drbrianlevine

Facebook: @drbrianlevine

Website : https://www.ccrmivf.com/new-york/brian-levine-md/

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

In this week’s episode of Inside Reproductive Health, we don't talk about new patients. We talk about patients ready to move on to treatment that are a good fit for IVF, how you convert them into IVF treatment, and some of the national averages when it comes to conversion. If your concern is mostly about having more IVF patients and you want to reach your IVF goal, but you’re good on your new patient goal, this episode was recorded for you.

I brought Stephanie Linder, our director of client success, on the show with me. She sits in the operational marketing seat very often and gets to get close to this part of the patient marketing journey. We talk about the reasons why patients don't move through treatment, and how to overcome those reasons to increase the conversion to IVF patients when they are in fact a good fit for IVF.

Some topics we cover include:

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com

In this episode, Griffin Jones interviews Eduardo Hariton about the current and future state of AI in the fertility field. Eduardo Hariton received his undergraduate degree at the University of Florida, followed by a combined MD / MBA at Harvard Medical School and Harvard Business School. He is currently a clinical fellow in Reproductive Endocrinology and Infertility at the University of California, San Francisco. He has published extensively on both clinical and nonclinical high impact journals on topics that range from fertility and reproductive surgery to technology and medical education

Artificial intelligence is changing the landscape in our industry and will continue to affect fertility clinics in the near future. How much and in what ways, are the real questions that should be on your mind. That’s why I brought in Eduardo who is on his way to becoming the leading expert in Artificial Intelligence in the Fertility Industry.

Some topics we cover include:

Eduardo Hariton Info:

Facebook: https://www.facebook.com/pg/haritonmd/about/?ref=page_internal

LinkedIn:https://www.linkedin.com/in/eduardo-hariton-6687ab63/

Twitter: https://twitter.com/eduhariton

Website: https://obgyn.ucsf.edu/eduardo-hariton-md

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com.

Marketing is a huge part of a successful business, but marketing teams look different for every organization. Whether you have a marketing team, one marketing person, or no one solely thinking about marketing on a daily basis, we cover your business needs with resources to be successful. In this episode, Griffin breaks down the role of each marketing title, what targets they should be hitting, and what additional resources they need if any. You’ll be able to refer to this episode as a resource to understand the purpose of each marketing role, and more importantly set outcomes that they are being evaluated against.

Listen in to today’s episode to get the rundown on how to make your marketing department run more efficiently and effectively.

4 Phases of Fertility Patient Marketing Journey: https://www.fertilitybridge.com/inside-reproductive-health/2017/10/17/fertilitymarketingfundamentals2018?rq=marketing%20journey

To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com.