What actually mattered at SAP Sapphire 2026 and what does it mean for developers, business users, and the future of enterprise AI? 

In this episode of Unlocking SAP BTP, new co-host Maria Radde sits down with André Borchert, Vice President and Head of Product Enablement & Engagement for SAP BTP Build Product Management at SAP, to break down SAP’s evolving vision for the Autonomous Enterprise and the role Joule Studio plays in the future of AI-first development. Andre also explains why the idea that “AI will replace enterprise software” is one of the biggest misconceptions in tech right now. 

Together, they unpack why SAP’s approach to AI goes far beyond simply adding copilots or assistants to existing software. Instead, SAP is rethinking how enterprise AI actually works by connecting AI agents, business data, governance, and workflows into one unified experience. 

⁠⁠⁠⁠⁠Download Episode Transcript⁠⁠⁠⁠⁠

In this episode, you’ll learn:

• What fundamentally changed at SAP Sapphire2026
• Why the idea that “AI will replace enterprise software” is misleading
• Where SAP differentiates in enterprise AI
• What the SAP Business AI Platform actually is
• How Joule Studio changes AI-first development
• The difference between intent-driven development and traditional coding
• How SAP approaches governance, enterprise context, and AI agents
• Why moving AI from prototype to production is still a major challenge
• What the future could look like for developers and business users

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Guest:

André Borchert, Vice President and Head of Product Enablement & Engagement - SAP BTP Build Product Management, SAP SE

André leads SAP´s Cross-Product Management Team for Application Development, Automation and Integration focusing on Early Adopter Customer Engagement, Line of business Stakeholder Management, Strategic Initiatives and Partnerships as well Technical Enablement and Product Support. Andre is the driving force behind our outbound product management and enablement, ensuring the successful adoption of SAP’s AI-first development portfolio.  His team is living at the intersection of product innovation and real-world customer adoption.

Follow André on LinkedIn

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Host:

Maria Radde, Project Specialist, SAP BTP Platform Product Management

As a Project Specialist within SAP BTP Platform Product Management, Maria works at the intersection of technology, collaboration, and process improvement. With a strong background in Agile ways of working, she enjoys bringing structure and clarity to complex cloud environments while keeping people at the center of the process. She’s known for being curious, hands-on, and someone who takes ownership, always looking for practical solutions that work across teams and cultures. Maria values open collaboration and believes the best ideas come from diverse perspectives and honest conversations.

Follow Maria on LinkedIn

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