Inside the brand experience

The competition for developers between industrial companies and tech brands has long favored tech giants such as Google, Facebook, and Microsoft. However, the tech worker is vital to the industrial sector as brands take on digital transformation to keep up with market demands.

Join experts in Strategy and Business Development at InVision to learn what’s driving this talent gap, and how industrial brands can begin correcting for it today.

You will learn:

• What’s driving the competition for tech talent: pre-pandemic and present day
• Strategic opportunities for industrial brands to take advantage of
• Actionable steps to build a more developer-friendly culture to attract the right talent

In today’s climate when in-person gatherings are still in limbo, fostering a community and bridging connections between brands and audiences is still more important than ever. While experiential marketers are much more versed today in digital engagement than they were two years ago, the landscape continues to morph. Join InVision’s Eileen Page, SVP, Digital and Ray McCarthy Bergeron, Digital Experience Director, as they take us through a series of case studies and technologies that pushes digital boundaries, enabling a much more connected and immersive experience.

You will learn:

• Case studies on how brands are successfully building communities by rethinking their digital engagement strategies.
• Four critical technologies that are shaping the way marketers are building their event strategies—networking, real-time data gathering, untethering your audience, and 5G.
• How to leverage said technologies to cultivate communities and amplify engagement.

With 41.5% of American adults having symptoms of anxiety or depression (CDC), understanding the fragility of our attendees’ mental health is something event professionals need to consider as we build experiences in 2021 and beyond. In episode two of our IVC podcast, Senior Strategy Director Lynn Randall and Creative Director / Strategist Lauren Rice discuss the current state of human capital and employee engagement and share actionable insights for you and your team to consider.

You will learn:

1. Ideas for creating a "mental health oasis" at your events

2. Tips and tricks for dealing with everything from "The Great Resignation" to our changed buying habits

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.

What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.

You will learn:

• What is the "Engagement OS" system and how it delivers earned engagement 
• How the Engagement OS can help position your brand to best engage your customers