Inside the brand experience

Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward. In this episode, we will explore why these communities are more important than ever, and how they have become a catalyst for growth, innovation, and success in the B2B landscape. We’ll answer the question: Are Digital Communities a new marketing channel?

Listen now to hear part 1 of Laliv Hadar, VP, Marketing, InVision Communications, and Michael Cooksey, Head of Qualtrics XM Community, Qualtrics’s discussion on how brands can grow digital communities, best practices, how to measure success – and so much more. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

From Everything Everywhere to Something Nowhere All at Once.

Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next.

Listen now to hear stories from Doug and Corey on building resiliency in face of the Covid-19 crisis. Don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will increasingly require your attention, BETA Buyers.  These young professionals have specific expectations of brands. 

Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.

What you’ll learn: 

– BETA Buyers- who are they? 
– How to speak BETA, and why
– How this rising B2B buyer impacts your organization  
– What BETAs mean for the future

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

Getting Strategic with Sales Enablement
How to make enablement a critical part of your organization

Research from sales professionals on driving productivity reveals that selling is harder now  than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement program that’s highly embedded in your organization!  

Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement and how organizations can ensure they are setup to drive high performing sales teams – and results. 

 What you’ll learn: 

• Trends in the buyer landscape impacting sales enablement programs
• Partnering with management to drive success and playbook adoption
• Ensuring that enablement is strategically aligned to sales goals
• How enablement ladders up to brand purpose

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstorming and curating went into that powerful broadway-style opener for a large user conference. Creative needs to be grounded in purpose, it needs to have meaning, and it needs to map back to the company’s objectives, or you might not see a positive ROI when all is said and done. And that’s where the red thread comes in…

Join InVision’s power team, Molly Hodge, Executive Creative Director; Creative Director, Michelle Bartosiewicz; and Evan Strange, Strategy Director, as they discuss the meaning behind the red thread and why interweaving strategy and creative is critical to designing and executing impactful experiences that move your audiences to action.

What You'll Learn: 

– The creative process behind designing experiences 
– Leading with strategy builds a strong strategic foundation for creative
– Case study examples of successful red thread pull-throughs

Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE).

Join InVision Senior Strategist, Phil Stanley and Event Marketing Partners Managing Partner, Gordon Stake as they discuss how we’re working with our clients to build the new sponsorship model, focused on the collaborative development of sponsorship opportunities that serve the objectives of both event owners and the sponsors.

What You'll Learn: 

– Weaving sponsors into a cohesive, overarching story
– Leveraging new content delivery opportunities and guidelines
– Driving meaningful moments of interaction – 1:1 and 1:few
– Taking ownership of how sponsors and exhibitors show up at events

Listen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights:

A lot of companies in 2022 returned to in-person and hybrid programs. While many picked up where they left off before the pandemic—reconvening their user community in one location, albeit with smaller audiences—ServiceNow used the opportunity to take a different approach for their large, 16-years-running program, Knowledge. Rather than bringing their user community to a single location, they took their hybrid user program on the road instead.

Guest speaker Nellie Greely from ServiceNow shares:

• Why they took the non-traditional approach
• How they delivered consistent messaging while localizing the experience
• Learnings and best practices
• The future of Knowledge moving forward

How have two years of primarily virtual programs permanently impacted the landscape for in-person events? 

Our very own Lynn Kafka from the Client Services team is joined by Dilayna Ventura, Head of Special Events and Recognition at Amway North America. Together they’ll discuss the return to live events, Amway's hybrid approach to Achievers '21, and more. 

You will learn:

•  Amway's event strategy for its unique IBO audience 
•  Its content share approach for both virtual and in-person attendees
• How brands can successfully deliver a multi-pronged approach to events moving forward
  
  

In the spring of 2020, unemployment hit an unthinkable 15%, the highest in 70 years (U.S. Bureau of Labor Statistics). Lynn Randall, Senior Strategy Director, InVision Communications discusses with Stephanie Harris, President, Incentive Research Foundation (IRF) the current state of the human capital management crisis and how the role of incentives and recognition can help solve the issue to increase employee engagement.

You will learn:

• Statistical and research data that explains why the Great Resignation is happening in the workforce
• Actionable steps on how to address the issues by using employee incentives and recognition

Influencer marketing is well established in the B2C space, yet how are brands leveraging influencers to best engage audiences in the B2B realm? 

Join Laliv Hadar, VP of Marketing at InVision, and Rani Mani, Digital Media Customer Communications Lead at Adobe, as they discuss the world of B2B influencer marketing.

You will learn: 

• What B2B influencer marketing is, and how it differs from B2C
• Adobe's B2B influencer marketing strategy
• How influencers can help humanize B2B brands
• The current state and future of B2B influencer marketing 
• How brands can create an influencer marketing program of their own