In this episode we talk with Lauren Loyless about her risk communication project she is executing through the New Horizons program.

In a previous Inside the Castle episode, we interview the New Horizons program manager, Michael Deegan, Ph.D. Follow the link to listen to that episode https://www.dvidshub.net/audio/67457/inside-castle-new-horizons.

Ms. Loyless created a pathway for action that puts theory into practice through what she calls the AMCC framework. The framework is grounded in four data variables - access, motivation, trust, and communication. These data variables are then put into actionable invention points based on literature, emergency management and behavioral science. These actionable invention points are approach, motivation, collaboration, and communication – hints the name AMCC.

Listen in and learn more about the AMCC framework and how it is helping the Corps more effectively communicate risk.