Inside the Four Walls

Inside the Four Walls

By Nick MorganHealth & FitnessNutrition
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Inside the Four Walls episodes

  • #8 Adam Rossiter & Elliot Dawes - Building Bulk

    If you are going to break through the ceiling of Sports Nutrition then you need to build a brand. It sounds obvious, but it is easier said than done. That is what Bulk (Powders) are doing as they rapidly approach £100m in revenue in 2021. Cofounders Adam and Elliot tell us about their journey from garage based tub filling to well established online DTC sports nutrition brand with even bigger ambitions. As a leading brand in the industry, Bulk represent a category benchmark that many should look to compare.

    1 hr 8 min
  • #7 Stephen Moon - Endurance meets protein - The SiS PLC story
    Endurance sports nutrition is an enigma. In the shadow of protein and with a paucity of data, it has been difficult to understand the role it plays in the market. Well not for much longer - Stephen Moon is an charismatic leader and has led the growth of Science in Sport (SiS) for 8 years since its acquisition. Stephen details the journey of SiS, the principles that underpin their approach, the vision for acquiring PhD and their transformation to an ecommerce business. It is a fascinating insight into a globally recognised endurance brand turned performance nutrition platform.
    1 hr 4 min
  • #6 Melissa Snover - The future is personalised nourishment
    When you have a company that brings together three mega trends in personalisation, convenience (in the form of gummies) and the consumers increased sensitivity to being healthy – then you have to find out more. Melissa Snover is changing the game with Nourished with 3D printed personalised gummies. The business model is disruptive and the concept feels like the future. This isn’t just about the brand and product, it is also about the progression of technology and overcoming the challenges of large scale manufacturing and high MOQs. In this interview, Melissa talks about how she started the company, the development of both technology and product, and their current rate of growth. We always talk about the future of nutrition being personalised – well it is already here.
    1 hr
  • #5 Doss Cunningham - Energising the transformation of Nutrabolt
    If you were to name two of the top brands in sports and active nutrition in the US, I’d be surprised if you didn’t include Cellucor and Xtend - part of the Nutrabolt portfolio. They are both iconic brands, and in their own way, defining the approach needed to stay relevant over time and manage their evolution into adjacent categories. Particularly, the area of ‘energy’. In this episode we talk to Doss Cunningham, CEO of Nutrabolt, about the phenomenal growth of the portfolio, how they are navigating change and transformation, and the principles he applies to maintaining continuity and entrepreneurial spirit. The more you listen to Doss, and the more you understand about Cellucor and Xtend, the more you’ll appreciate the extent to which they represent a blueprint approach to the future, irrespective of category.
    1 hr 4 min
  • #4 Andy Duckworth - The might of Myprotein

    Myprotein, in many respects, defines the sports nutrition industry today. They are the benchmark to which all other brands compare themselves. And it is not just about the business model, but their speed to market with new innovation and the approach they have taken to adopting evolving trends into their product range. Andy Duckworth was CEO of Myprotein from 2012 to 2018 and provides us with his reflections of how Myprotein disrupted the market and how that progressed during his time in charge. A great listen, not just in content, but the intensity and passion you can feel from Andy who used and believed in the product himself. A reminder that it always starts from the top. Andy also reminds us that the principles that underpin the success of Myprotein are also relevant to him in his new venture, Naturecan – a leading CBD company. A podcast with insights relevant to us all…

    49 min
  • #3 Toby Gordon-Smith - A strategic blueprint for Sports Nutrition
    Toby is one of our industries clever people. He took his background in consulting and applied it into sports nutrition with GPN and helped build one of the most comprehensive sports nutrition portfolio’s that exists today. Toby was one of the early GPN employee’s in the EMEA business and reflects on what it was like to build an infrastructure that would match the growth aspirations of GPN. A must listen if you want to understand how to make the complex seem simple. Toby also provides us with a glimpse of his new venture, Grass & Co.
    1 hr 6 min
  • #2 Jason Rickaby - A PhD in Sports Nutrition

    Many of us dream of starting a brand that they are truly passionate about, and in an industry that we live and breath. Jason did just that in sports nutrition, and was successful - exiting twice. In a candid interview, Jason tells us about how PhD started, the factors that underpinned its success and how he see's the industry moving forward. A real look to the past, the present and the future. A truly insightful listen from one of our industry's original pioneers.

    1 hr 22 min
  • #1 Garyth Stone - Through the lens of the investor

    There are not many people who know this industry better than Garyth Stone. Garyth is a Managing Director in Houlihan Lokey's Consumer, Food and Retail group and has been both buyer side and seller sider of some of the most significant financial deals in the industry. Garyth offers us his unique perspective on how the industry is evolving through the lens of the investor and what this means for all of us involved.

    58 min

About Inside the Four Walls

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Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over…