We have a chance to talk to Marty Hurwitz, CEO, and Founder of MVI Marketing Ltd. “I’d rather face today’s challenges than yesterday’s mistakes,” says Hurwitz, when asked to define his keys to winning in business. “The odds are better.”

Marty is a third generation jewelry retailer who shares great marketing tips with retailer jewelers.

We have a chance to talk to Marty Hurwitz, CEO and Founder of MVI Marketing Ltd.

“I’d rather face today’s challenges than yesterday’s mistakes,” says Hurwitz, when asked to define his keys to winning in business. “The odds are better.”

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In 1985, Marty, a third generation jewelry retailer, founded MVI Marketing Ltd.® (MVI) www.mvimarketing.com to provide market research, market intelligence, and strategic analysis exclusively to the gem, jewelry and watch industries worldwide.

In 2001 he created MVI’s Jewelry Consumer Market Research division, an Internet-based market research platform to help the global gem, jewelry, and watch industries better understand what consumers will purchase, what they will spend and where they will shop.

“At the end of the day, the consumer’s opinion is the only one that counts,” Hurwitz posits, “The jewelry business needs to listen to the consumer’s voice more today than ever before.”

 

Mentioned On The Show

MVI’s Jewelry Consumer Market Research:   The industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.

MVI’s Jewelry Consumer News:   Features regular episodes of video interviews with jewelry consumers on timely topics relevant to today’s business strategies and priorities.  Watch and listen as MVI’s Jewelry Consumer News captures consumers in the moment of researching their potential purchases, shopping for brands and products, analyzing their purchases and evaluating likely future behaviors.

 

 

More About “Inside the Jewelry Trade” Radio Show

This is the online radio show devoted to jewelry store owners, the jewelry trade, and those who want to get a rare glimpse behind the curtain into the multi-billion dollars a year U.S. jewelry and watch industry.

We give you access to jewelry designers, vendors, successful store owners, and those who have the proven expertise you need to move your jewelry business forward right now.

This radio show is for those in the jewelry trade who expect more from their business and want to cut through the clutter to find out what really works.

Mission Statement:  Simply to be a conduit of relevant information that strengthens and elevates the jewelry trade in the competitive global luxury market.

 

Start Getting Results From Your Online Marketing Today!

 

 

 

 

 

We take the Show on the road to do a live event at the “JCK Talks” series held in Las Vegas on May 28th, 2015, the Ted talks inspired education program, “JCK Talks”, armed retailers with tools, insights, and information necessary to succeed in the current era of retail.

Trace Shelton stops by to share his informed views on a full range of jewelry related topics. 

He has been the editor-in-chief of INDESIGN magazine since 2007, and before that, he was the senior editor of INSTORE magazine for almost three years.  

He is also the Contributing Editor of INSTORE magazine.

Trace Shelton stops by to share his informed views on a full range of jewelry related topics.  He has been the editor-in-chief of INDESIGN magazine since 2007, and before that, he was the senior editor of INSTORE magazine for almost three years.  He is also the Contributing Editor of INSTORE magazine.

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As everyone in the jewelry industry knows, INDESIGN magazine is the bi-monthly business magazine for high-end jewelry store owners and is published by SmartWork Media.

Trace Shelton’s Blog – His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Mentioned in The Show

INDESIGN Magazine – A bimonthly business magazine for high-end jewelry store owners, published by SmartWork Media (www.smartworkmedia.com)

INSTORE Magazine – The latest jewelry industry news on Instoremag.com.  Their jewelry shows and exhibition are leading events in the jewelry industry.

J.R. Dunn Jewelers – J.R. Dunn Fine Jewelers carries the largest and finest collection of diamond solitaire (stud) earrings on the Crystal Coast.  Located in Lighthouse Point, FL.

Justice Jewelers – Handling all of Springfield & the Ozarks’ Jewelry needs since 1982!

Kessler Diamond Center – Kesslers is all about diamonds. We carry the largest in-store collection of loose diamonds in the mid-west.

Mountz Jewelers – Central Pennsylvania’s premier jeweler.  Located in Carlisle, Pa.

Robbins Brothers Jewelers –  The Engagement Ring Store, where couples find the symbol that represents their one perfect love.  Located in California.

Seth Godin – American author, entrepreneur, marketer, and public speaker.  Best-selling author and thought leader.

Yehuda Diamonds – Yehuda Diamond Company provides clarity enhanced diamonds including princess cut diamonds priced up to 30 percent below wholesale.

 

More About “Inside the Jewelry Trade” Radio Show

This is the online radio show devoted to jewelry store owners, the jewelry trade, and those who want to get a rare glimpse behind the curtain into the multi-billion dollars a year U.S. jewelry and watch industry.

We give you access to jewelry designers, vendors, successful store owners, and those who have the proven expertise you need to move your jewelry business forward right now.

This radio show is for those in the jewelry trade who expect more from their business and want to cut through the clutter to find out what really works.

Mission Statement:  Simply to be a conduit of relevant information that strengthens and elevates the jewelry trade in the competitive global luxury market.

 

Start Getting Results From Your Online Marketing Today!

 

 

 

 

 

Joining us this episode is none other than Peg Fitzpatrick who co-authored the best selling book, “The Art of Social Media:  Power Tips for Power Users” with Guy Kawasaki.

Peg shares her pro tips and tricks to the art of using social media for jewelers.

Joining us this episode is none other than Peg Fitzpatrick who co-authored the best selling book, “The Art of Social Media:  Power Tips for Power Users” with Guy Kawasaki.

Peg shares her pro tips and tricks to the art of using social media for jewelers.

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She has worked with global brands and leaders in the social media space spearheading successful campaigns for Motorola, Audi, Google, Virgin, and has been a brand ambassador for Kimpton Hotels.

Peg is also the co-editor-in-chief at “12 Most” and contributor at Huffington Post.

She also founded the popular Twitter chat #MyBookClub which features the brightest authors in social media such as Jason Falls, Ann Handley, and Mari Smith.

Not one to sit still, , , Peg just presented last month at SXSW, , , and Social Media Examiner’s Social Media Marketing World.

 

Mentioned On The Show

 “The Art of Social Media:  Power Tips for Power Users” -Guy Kawasaki, the legendary former chief evangelist for Apple, has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

Peg Fitzpatrick – Peg is a writer, speaker, positive vibe producer, a social media butterfly and connector.  She is a social media strategist and works with Guy Kawasaki on social media marketing strategy and innovating the world of social media.  Peg is also the director of digital marketing for Kreussler Inc. covering the online brand management and as well as traditional marketing.  She is a speaker and have presented at BlogHer and BlogHer Pro as well as Kim Garst’s Social Boom conference.

 Canva – Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

Guy Kawasaki – Guy Kawasaki is the chief evangelist of Canva, an online, graphics-design service, trustee of the Wikimedia Foundation, and executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is the author ofThe Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other books.

Jay Baer – Jay Baer helps business people fundamentally rethink their approach to marketing, resulting in soaring attention, increased sales, and new found customer loyalty and advocacy.

Michael Stelzner  – Michael Stelzner is a serial entrepreneur and author. He is the founder and CEO of Social Media Examiner and the author of Launch: How to Quickly Propel Your Business Beyond the Competition (Wiley).  Stelzner has been quoted as an authority on entrepreneurship by Entrepreneur, the Huffington Post, and Forbes.

Pic Monkey – Editing your photos is easy with Pic Monkey! Add filters, frames, text, and effects with our free online photo editing tool.

It’s a privilege to sit down with Jon Parker, who is a noted Executive Search Consultant with over three decades of experience.

He specializes in consultation, development, and recruitment for a wide range of positions exclusively within the Fine Jewelry and Luxury Goods retail and wholesale industries.

It’s a privilege to sit down with Jon Parker, who is a noted Executive Search Consultant with over three decades of experience.

He specializes in consultation, development, and recruitment for a wide range of positions exclusively within the Fine Jewelry and Luxury Goods retail and wholesale industries.

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Jon is the Co-Founder and Senior Vice President of DJP Executive Search; the fine jewelry industry’s only ‘by retainer only’ executive search firm.

 

Mentioned In The Show

DJP Executive Search – Every business needs some assistance in finding the right employees from time to time.  DJP specialized in finding the right person for the job the first time.

Caliper Corp – Talent Management – Whether you need to hire for an important position, promote a key employee, reduce turnover, improve the effectiveness of a team or develop your leaders, Caliper can remove the uncertainty and help you make the best decisions for your company’s specific needs.  The key to our success—and that of our clients—is that we start with who the individual is and determine how that person can fit into and grow with your organization.

 Hearts On Fire – Hearts On Fire is The World’s Most Perfectly Cut Diamond® – but what does that really mean?   Less than a tenth of one percent of the world’s diamonds can become Hearts On Fire.  Learn about the Hearts On Fire diamond difference and how our diamond, craft, and technology are truly like no other.  Glenn and Susan Rothman, are the founders of Hearts On Fire.

Tiffany & Co – Tiffany & Co. has been the world’s premier jeweler and America’s house of design since 1837. Shop creations of timeless beauty and superlative craftsmanship.

 

More About “Inside the Jewelry Trade” Radio Show

This is the online radio show devoted to jewelry store owners, the jewelry trade, and those who want to get a rare glimpse behind the curtain into the multi-billion dollars a year U.S. jewelry and watch industry.

We give you access to jewelry designers, vendors, successful store owners, and those who have the proven expertise you need to move your jewelry business forward right now.

This radio show is for those in the jewelry trade who expect more from their business and want to cut through the clutter to find out what really works.

Mission Statement:  Simply to be a conduit of relevant information that strengthens and elevates the jewelry trade in the competitive global luxury market.

 

Start Getting Results From Your Online Marketing Today!

 

 

 

 

 

Barbara Palumbo is our featured guest this week. She is an eighteen-year veteran of the jewelry industry who shares her insights into the new emerging jewelry trends you should know about. 

Wondering what it takes to be safe in today’s jewelry world and how do you get the most out of attending a jewelry trade show?