Barbara Palumbo is our featured guest this week.

She is an eighteen-year veteran of the jewelry industry who shares her insights into the new emerging jewelry trends you should know about.  Wondering what it takes to be safe in today’s jewelry world and how do you get the most out of attending a jewelry trade show?

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She currently writes the popular jewelry trade blog, Adornmentality.com and serves as the Director of Business Development, South for the longtime luxury brand, GUMUCHIAN.

Barbara is a mother of two, has been married to her husband for ten years, and is an avid traveler.

The Gumuchian Story

Gumuchian is a gem of a jewelry collection that’s treasured by the cognoscenti who can spot true European craftsmanship and superior design a mile away.

Owned and operated with meticulous attention to quality by Anita Gumuchian and daughters Myriam and Patricia, this boutique company is proud to do it all, from the selection of brilliant diamonds through their family-run offices in Antwerp, to the actual manufacturing in the heart of New York.

These three women design every piece of their sparkling collections with an intuitive feel for what modern women of style crave today.

Generations of experience combined with pure passion glow through: owning a Gumuchian is owning a piece of art.

 

Mentioned On The Show

Adornentality.com.  A blog for people with jewelry on the brain.  Insightful, engaging, humorous, and highly recommended reading.

Brittany Siminitz, JCK Marketplace Manager.  “On Your Market” –   JCK Marketplace maven Brittany Siminitz reports on the latest products and style trends.

Centurion Jewelry Show.  The art of jewelry trade shows.

David J. Bonaparte, President, and CEO of Jewelers of America.    With a mission to increase consumer confidence in the jewelry industry, Jewelers of America advocates professionalism and adherence to high ethical, social and environmental standards.

Erika Winters.    Erika is a jewelry writer and editor at Pricescope. She writes the Pricescope Jewelry Blog and contributes articles, tutorials, and educational jewelry guides.

Kathy Davis Designs.  Atlanta based jewelry and watch designer.

Monica Stephenson.  The gem-obsessed writer of an insider’s guide to jewelry at the award-winning blog idazzle.com.

Patricia Arquette.   Patricia Arquette speaks after winning the Oscar for Best Supporting Actress for her role in &...

Bryan Eisenberg sits down to talk about these questions: How can his success in helping Google, HP, Intel, Overstock, and NBC Universal help you today?

Want to improve your brand message, and improve your online and in-store shopping experience?

His response to independent jewelers who say, “My clients are only concerned about the in-store experience.

Bryan Eisenberg sits down to talk about these questions:

* How can his success in helping Google, HP, Intel, Overstock, and NBC Universal help you today?

* Want to improve your brand message, and improve your online and in-store shopping experience?

* His response to independent jewelers who say, “My clients are only concerned about the in-store experience.  Do we need an online presence?

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Bryan is co-author of the Wall Street Journal, Amazon, Business Week, and New York Times best-selling books, “Call to Action”, “Waiting For Your Cat to Bark?,” and “Always Be Testing.”

 

* This episode is the conclusion of the interview of ITJT 011: Bryan Eisenberg – IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”

 

What You Need To Know About Bryan Eisenberg

For over 15 years he has helped small, medium and large B2B and B2C companies like Google, HP, Intel, Overstock, NBC Universal, ICE.com and hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales.

Bryan is on Twitter at https://twitter.com/thegrok

Reach Bryan on Facebook at https://www.facebook.com/bryan.eisenberg

 

IMPORTANT UPDATE – Bryan was the keynote speaker at the SMART Jewelry Show on Sunday, April 19th at 8:30 am in Chicago.  Sponsored by Jewelers Mutual Insurance Company.

Click here for more details for the SMART Jewelry Show

Mentioned In The Show

IdealSpot.com – Opening your business and need to choose an ideal location?  IdealSpot.com analyzes over 15,000 data points about every location in the U.S. to determine the right one for you.  IdealSpot has already collected the data, studied the trends and spotted the patterns of success or failure for hundreds of businesses and thousands of locations. And we’re analyzing real-time data – internet search trends, and social media buzz.

“Buyer Legends.  The Executive’s Storytelling Guide” –  Describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

“Waiting for Your Cat to Bark?:  Persuading Customers When They Ignore Marketing” – Evolving from the premise that customers have always behaved more like cats than Pavlov’s dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models.

Best selling author, Bryan Eisenberg sits down with us to talk about these three burning questions: How do you align your brand story for greater sales success in 90 minutes?

Want to know how to truly optimize your online and in-store jewelry client experiences?

Best selling author, Bryan Eisenberg sits down with us to talk about these three burning questions:

* How do you align your brand story for greater sales success in 90 minutes?

* Want to know how to truly optimize your online and in-store jewelry client experiences?

* Ever wonder how to pick the right new store location, for about the price of a good steak dinner?

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* This episode is the first part of a two-part episode.  The second part can be heard here:  

ITJT 012: Bryan Eisenberg – “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”

What You Need To Know About Bryan Eisenberg

Bryan is co-author of the Wall Street Journal, Amazon, Business Week, and New York Times best-selling books, “Call to Action”, “Waiting For Your Cat to Bark?,” and “Always Be Testing.”

For over 15 years he has helped small, medium and large B2B and B2C companies like Google, HP, Intel, Overstock, NBC Universal, ICE.com and hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales.

Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers, and a Direct Marketing Educational Foundation’s Rising Star Award winner in 2010, which recognized the most talented professionals 40 years of age or younger in the field of direct and interactive marketing.

Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, Marketing Sherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

Bryan is on Twitter at https://twitter.com/thegrok

Reach Bryan on Facebook at https://www.facebook.com/bryan.eisenberg

 

IMPORTANT UPDATE – Bryan was the keynote speaker at the SMART Jewelry Show on Sunday, April 19th at 8:30 am in Chicago.  Sponsored by Jewelers Mutual Insurance Company.

Click here for more details for the SMART Jewelry Show

 

Mentioned On The Show

IdealSpot.com – Opening your business and need to choose an ideal location?  Expanding your business to another ideal location?  Helping franchisees find ideal locations?  Wondering if your current business is in an ideal location?  IdealSpot.com analyzes over 15,000 data points about every location in the U.S. to determine the right one for you.  IdealSpot has already collected the data, studied the trends and spotted the patterns of success or failure for hundreds of businesses and thousands of locations. And we’re analyzing real-time data – internet search trends, and social media buzz.

We talk with Paco Underhill who is the world’s foremost shopping anthropologist.

We delve into the questions of what women secretly want from their jewelry buying experience?

How has the Great Recession changed jewelry-buying habits forever?

What does the future hold for Main Street jewelers?

We talk with Paco Underhill who is the world’s foremost shopping anthropologist.

We delve into the questions of what women secretly want from their jewelry buying experience?

How has the Great Recession changed jewelry-buying habits forever?

What does the future hold for Main Street jewelers?

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What You Need To Know About Paco Underhill

He is the CEO and Founder of Envirosell, a behavioral research and consulting firm with 10 offices globally.

Paco and Envirosell’s work has been featured in The New York Times, 20/20, National Public Radio, The BBC, the Smithsonian Magazine, Wall Street Journal, The New Yorker, Fortune, Fast Company, The Washington Post Magazine, and other major news media outlets.

Beyond magazine articles, Envirosell’s major clients include  Microsoft, Hewlett Packard, Kraft, Unilever, Adidas, Nokia, Coca-Cola, McDonald’s, Starbucks, Estee Lauder, Bloomingdale’s, and many other of the world’s top brands.

His first book, and one of my personal favorites, “Why We Buy: The Science of Shopping” was a ground-breaking, internationally recognized bestseller that was published in 27 languages and distributed throughout the world.

His latest is a keenly insightful book titled, “What Women Want.  The Science of Female Shopping” which focuses on how the shifting status of women affects retail shopping.

 

IMPORTANT UPDATE – Paco was the keynote speaker at the SMART Jewelry Show on Saturday, April 18th at 8:30 am in Chicago.  Sponsored by Synchrony Financial.

Click here for more details for the SMART Jewelry Show

 

Mentioned On The Show

Envirosell.  Our passion is discovering what makes consumers tick. Our business is winning victories for our clients. And we’ll go anywhere to do it, brick or digital: stores, homes, QSR, banks, airports, museums, hotels, healthcare – you name it, we’ve been there. And we’ll keep going back.

“What Women Want.  The Science of Female Shopping”.    Paco Underhill, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.

“Why We Buy.  The Science of Shopping”.    Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicleas “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Ever wonder what it’s like to attend the exciting JA Summer Show? What do the jewelry vendors and retailers think is the best part of the event?

How is the upcoming holiday season going to shape up for independent jewelers? Jewelers of America NY Summer Jewelry Show 2014.

Ever wonder what it’s like to attend the exciting JA Summer Show?

What do the jewelry vendors and retailers think is the best part of the event?

How is the upcoming holiday season going to shape up for independent jewelers?

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JA NY Summer Show 2014

Only one leading jewelry trade event calls New York home and has “The Big Apple” as its glamorous backdrop

The 2014 JA NY Summer Show was held in the Jacob K. Javits Center from July 27th to July 29th.

This year the show significantly altered the event layout which gave a more relaxed, almost intimate boutique feel to the event.

The results were a renewed level of excitement and energy for both presenting vendors and retailers.

The show was produced by Emerald Expositions, a world-class trade show producer and publisher of the leading jewelry industry website, NationalJeweler.com.

The JA New York Shows are the only shows affiliated with Jewelers of America

 

National Jeweler Gave Jewelers A Voice At The JA NY Summer Show

Michelle Graff, Editor-in-Chief of National Jeweler, called out to jewelry retailers, vendors, and suppliers in her article titled “Make your podcasting debut at JA NY Summer” and they certainly responded!   Those who stopped in at the National Jeweler booth were given an opportunity to pick from a list of topics.

The list of potential questions included the following:

– What is your favorite repair question?

– What was your favorite moment behind the bridal counter?

– What are your expectations for this coming holiday season?

– What is your favorite part of coming to New York City for the JA New York show?

– Of all you’ve achieved in your career, what makes you the proudest?

 

This show is comprised of a number of short segments of two or three-minute clips of different retailers, manufacturing, and suppliers speaking about their experience in the jewelry industry.

Special Thanks!  The team of Four Grainer and “Inside the Jewelry Trade” radio show would like to sincerely thank Michelle Graff and National Jeweler for taking the time to bring this special episode to all of us in the jewelry trade.

 

 Episode Contributors

– Jim Alperin.    Owner of James Alperin Jewelers.  “What is your favorite repair story?”  James Alperin Jewelers has built a reputation for providing extraordinary jewelry and exceptional service.  The Pepper Pike, Ohio showroom carries a complete line of fine jewelry.  James Alperin Jewelers is an authorized distributor for famous designers such as Hidalgo, Gumuchian, Art Carved, Hot Diamonds, and many more.

– Diane Warga-Arias.   Jewelry Activist. “What’s your favorite part of coming to New York City for the JA New York Show?”  DWA Communications, Inc. provides innovative business solutions throughout the consumer luxury market.  With an extensive client portfolio in the fine jewelry industry, DWA is well respected for successful growth initiatives t...

Rob Bates is our guest this week.  He has written about the diamond and jewelry industries for nearly 20 years for the Rapaport Diamond Report, National Jeweler, and, for the last 15 years, as senior editor of JCK.

Rob also conveys his thoughts on the question, “Is it too late to change the image of the jewelry trade?" 

He also tackles other significant questions facing the jewelry trade.