How did Amanda's experience at The Knot shape her understanding of business and leadership? In this episode, we're joined by guest Amanda Goetz to delve into her fascinating journey from corporate executive to startup founder to content creator.

Together, we explore topics such as the emotional aspects of exiting a company, building a personal brand, and the importance of showing up and making connections. Join us as we uncover valuable insights and learn how Amanda's diverse career path has shaped her approach to entrepreneurship and content creation.

This episode isn't just about career journeys and content creation; it's about personal growth, resilience, and the complexities of decision-making. From navigating internal struggles to seizing opportunities, we uncover profound insights that resonate with aspiring entrepreneurs and content creators alike.

In this episode, we'll cover:

-Transition from corporate job to managing the brand for a celebrity wedding planner

-Importance of surrounding oneself with experienced individuals and investors who support both business and personal well-being

-Experience with anxiety and alcohol leading to exploring high-quality CBD products

-Significance of showing up, taking up space, and putting oneself out there

-Encouragement for building a personal brand leading to more opportunities and financial gain

-Importance of consistency and reliability in one's relationship with oneself

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode82

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Let's talk about DECLUTTERING! In this episode, we had the insightful Katy Wells on as a guest, and we delved deep into the psychological and practical aspects of decluttering.

Katy shares personal experiences that led her to a career in decluttering, including managing chiropractic clinics and overcoming burnout. Together, we explore the parallels between decluttering our physical spaces and decluttering our lives, touching on the psychological aspects and the transformative power of letting go. Join us as we uncover the hidden costs of clutter and the liberating effects of simplifying our surroundings.

In this episode, we'll cover:

-Unraveling the links between clutter and business success

-How addressing superficial clutter alone does not lead to long-term results

-Contrasting views on minimalism and sentimental attachment to items

-How decluttering leads to reduced anxiety, more quality time, and renewed passion

-The high cost of clutter in terms of time, energy, and mental health

-The connection between decluttering our personal lives and improved business performance

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode81

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Today I had a great conversation with Cameron Herold, the founder of COO (Chief Operating Officer) Alliance. There was so much I wanted to talk to Cameron about that we just jumped right into it and Cameron shared some great advice and insight on what a COO's role is and considerations to make when hiring a COO (or other senior team members) for your business. When Cameron started COO Alliance he had worked has a COO for several years (and been quite successful at it) and thought he had a good understanding of the ins and outs of a COO’s role. Since starting COO Alliance, his understanding of what a good COO does has changed drastically.

This episode isn’t just for those of you who are already working with a COO or wanting to hire one. In our conversation, Cameron shared in depth about hiring and training good leaders in your business, even if they’re not specifically going to be a COO. This episode is full of direction and tips for anyone working with or looking to hire new senior team members. Cameron talked about hiring and finding a COO for your business and the things you need to understanding regarding your businesses before hiring new team members. He also shared in-depth about how to actually train good leaders within your company and how this is an area where he sees many companies fall short. The majority of our conversation was spent on this idea of training good leaders and how focusing energy on doing that will reap enormous benefits for your business.

In this episode, we'll cover:

-What the COO Alliance is and how it began

-What you need to know before hiring a COO for your business

-Considering the unique season and needs of your business

-Hiring someone who fits skill-wise and culture-wise

-When being a generalist is better than being an “expert”

-How to find the right COO once you’re ready to hire one

-How to actually train good leaders

-Teaching people how to do their jobs properly (because they probably don’t realize they aren’t)

-Teaching your leaders to lead

-Getting the highest return on investment on your business' people, time, and money

-What companies can learn from football players and elite navy seals

-Growing people will grow your business

-The real role of a COO

-Giving people the critical few things instead of the important many things

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode80

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Today I’m talking to Tom Reber, the founder of the contractor fight. Tom works with people specifically in the contractor space to be more profitable and grow their businesses, but the advice he shares is applicable across all industries. Tom and I had a great conversation about the behind the scenes of running a profitable business, what it looks like to master financial intelligence around your business, and what you can do on a daily basis to take your business from ordinary to extraordinary.

In Tom’s experience, one of the major mistakes that many people in the business world make is not doing the math and being confident in their numbers. When determining what to charge for a product or service, many people are looking at the “going rate” and using that as a measure for pricing their own products, but not actually sitting down and doing the calculations on what their business is actually worth and what they need to make in order to thrive. Tom also emphasizes the need for getting your priorities straight in your business and putting in the work to grow and become a better business owner so that you can take your business to new levels. Finally, Tom shared the one question that he asks himself before talking to any customer, prospect, employee, or vendor and how asking that one simple question can immediately differentiate your business from anyone else doing what you do. If you’re intrigued by that, take a listen, and no matter what type of business you find yourself in, I know you’ll find Tom’s advice and expertise both relevant and applicable.

In this episode, we'll cover:

-Tom’s background and how he got to where he is today

-The first step to making what you’re worth

-Why you need to do the math and be confident in your numbers

-The mind shift that needs to happen when you start a business

-Why the “going rate” shouldn’t determine the pricing for your business

-The importance of investing in yourself and what that looks like

-Getting your priorities straight

-Why “winning” in business can be a dangerous place to be

-You need to figure out your non-negotiables

-The law of attraction - how you talk about your business matters

-How to immediately differentiate yourself from other businesses

-The one question you need to be asking yourself

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode79

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Today I sat down an interviewed Dan Meadors who has been a friend of mine for close to a decade. Dan is a successful Amazon seller and the co-founder of The Wholesale Formula. Dan is a self-proclaimed “side-hustle guy” and his business journey over the past few years is full of big mistakes but also big wins. Even if you’re not interested in selling on Amazon, Dan’s story is sure to inspire you to look at your problems as opportunities for growth, creative thinking, and opportunity.

Dan started selling with Amazon in 2011 while working full time at a gaming company. After being fired from his job, he had the choice to look for another job or pursue Amazon selling full time. He chose to focus solely on Amazon. Dan ended up getting lucky with one of the products he was selling but as competition for the product grew, Dan came to the realization that other sellers were doing a much better job than he was and what had started out as a lucky break turned into a “catastrophic mess”. Luckily, Dan is a creative thinker and really made the best of some stressful situations by thinking outside of the box and avoiding colossal losses. In our conversation, Dan shared some of the creative solutions he came up with to some of the stressful situations he found himself in and how each mistake ultimately led to opportunity and growth in his business.

Eventually Dan came up with a new approach for selling on Amazon and this approach is what really took his business to the next level and he went from making about 1.8 million per year to almost 7 million per year in sales. Eventually, people started asking him how he did it, and that’s when The Wholesale Formula was born. Now, in addition to selling on Amazon, Dan teaches other people how to be successful in online wholesale. In this episode, Dan also shared some advice for anyone else interested in doing what he does. I hope that as you listen you’ll find some inspiration from Dan’s journey.

In this episode, we'll cover:

-How getting fired led Dan to being a full-time Amazon seller

-Dan’s early ventures with Amazon and the mistakes he made along the way

-How a lucky start turned into a catastrophic mess

-How Dan’s creative problem solving kept him from a colossal loss

-Dan’s new approach and how it brought him to success

-Dan’s strategy to convince brands to work with him and how he went from 1.8 million in sales per year to almost 7 million

-The challenges that came with quick business growth

-How giving up control of some areas paid off (literally)

-Safeguarding your business in the midst of major change

-How Dan and business partner, Dylan, ended up creating The Wholesale Formula

-The launch of The Wholesale Formula

-How Dan’s own business grew and benefited from The Wholesale Formula

-Finding opportunity in the midst of difficulty

-Is there still opportunity in the world of online selling? Dan’s advice for anyone who wants to sell on Amazon

-How to become a real Amazon seller in just six weeks

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode78

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Future Fund | The guilt-free flexible plan to build financial wealth + freedom

Today I’m going to talk about a mistake that I see people make again and again in not just their businesses but in other areas of their lives as well. I see people who spend a lot of time and effort preparing, learning, and educating themselves on what they need to do, but then not actually doing the things they’ve learned. I think a lot of times people actually get confused and mistake the gaining of knowledge of the application of that knowledge. When learning gets mistaken for action, people are often confused about why they didn’t get the results they were looking for, but they fail to realize that they actually didn’t put their learning into action. This applies heavily in the business world but also application to areas of life such as relationships. You might know exactly what steps you need to take to be a better spouse or partner, but if you’re not changing your behaviour, you’re not going to see results. In this episode I’ll share more about how I see this play out in people’s lives and what you should do about it if you catch yourself in the position of learning but not doing.

In this episode, we'll cover:

-Why educating and preparing yourself is not enough

-You need to start doing the thing

-Why you might not be getting the results you’re hoping for

-How this principle applies to other areas of life

-Why imperfect action is better than “expertise”

-Expect to make mistakes

-The doing is the learning

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode77

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Future Fund | The guilt-free flexible plan to build financial wealth + freedom

On today’s episode we have Anthony Trucks, a former NFL player and author of Identity Shift and founder of the Shift Method. Anthony shares with us his background and history, and some interesting lessons that you can get out of it for personal growth, business growth, or any of your relationships. Anthony talks about growing up in foster care, his adoption, and how he made the decision to alter his thinking in order pursue college and a football career. He shares his insights on how hardships in life help form intangible skills that can transfer to a successful business and life. He also discusses his Shift Method and how recognizing that you’re not where you want to be in life can trigger a shift in your identify, and help form a plan and the discipline for success.

Anthony Trucks is a former NFL player, American Ninja Warrior, business owner, author, speaker, and Identity Shift Coach. His Shift Method has helped thousands of people reprogram themselves from the inside out and align their life vision with their ideal identity. It is Anthony’s passion and life’s mission to pass along the knowledge that took him 30+ years to learn. As the founder of “Dark Work” and creator of the “Dark Work Experience” Anthony teaches people how to access the power of their identity through Dark Work, tap into their full potential, and Make Shift Happen!

In this episode, we'll cover:

-Anthony’s early life from foster care to the NFL

-How Anthony made the decision and mental shift to pursue college and a football career

-Recognizing your intangible skillset earned through the crucibles of life

-What Anthony didn’t know he didn’t know going into the NFL

-Coming to the realization you’re at the bottom in order to shift and progress forward

-Planting the seeds of change and allowing the world to water it

-Anthony’s Shift Method and the goal of being in the Zone of your identity

-Why doing things that feel out of character will get you to the place and to the person you want to be

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode76

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Future Fund | The guilt-free flexible plan to build financial wealth + freedom

Have you ever reached a goal or earned a reward that should have been exciting but actually you ended up feeling a little bit disappointed? If you have, good news – you’re normal. As it turns out, there is a clear psychological explanation for this, known as negativity bias. Negativity bias often occurs when we have an expectation that isn’t met as fully as we hoped it would be. You’ve probably experienced this with something as simple as buying a new item that you just had to have and feeling your dopamine levels increase, only to feel a bit disappointed later when you realize that item didn’t quite bring you the happiness you expected. In this episode, I’ll share some of my own career background and, specifically, a story of a time when my expectations were exceeded, and a story of when my expectations fell short, and I felt disappointed even though I had earned a great reward. Through these examples in my own life, I’ll give you an understanding of what negativity bias is, how it is likely affecting your life and your business, and how you can fight against it to continue moving forward and celebrating your successes.

In this episode, we'll cover:

-Why good businesses are exceeding your expectations, not just meeting them

-The psychology of making people feel happy

-Why you need to understand the psychology behind your own reactions

-Why I felt disappointed by a 2000% return

-Negativity bias and how it makes success feel disappointing

-The relationship between your expectations and your feelings

-The influence of negativity bias on your life and your business

-Why celebration matters

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode75

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Future Fund | The guilt-free flexible plan to build financial wealth + freedom

Today I had the pleasure of sitting down with Tim Calise, who is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000+. Tim’s background is really unique but his story and experience lends practical advice no matter where you are in your business journey. In our conversation we talked through how Tim got started in the business world and looked at some of the most interesting parts of his career. From starting a campus snack delivery service and then raising over $325 million for a hedge fund in his early twenties to working for years as the VP of business development at gym launch, Tim has experience in many aspects of the business and truly understands what a business needs to be successful.

One of the things that Tim is really interested in is the concept of non linear functions and growth in business and helping others apply this to their businesses. In the last few years, Tim has turned his attention to partnering with businesses with revenue under 3 million per year to help them double their revenue and quadruple their cash flow within 24 months. Tim shared that having conversations with business owners and helping them problem solve is really what gets him excited. Tim’s expansive knowledge of the business world - everything from marketing to franchising to selling - means that you will almost certainly gain something of value from listening to our conversation.

In this episode, we'll cover:

-Tim’s background and exposure to business as a kid

-Tim’s college businesses and his first lessons in business

-Tim’s start in the investment world

-Non-linear growth in business

-Knowing which stage in a business you’re best at

-Tim’s business journey post 2008

-Gym Launch’s unique business model

-What Tim wishes he knew from the beginning

-Tim’s mindset shift from the beginning to now

-Your business needs a storyteller

-Why Tim loves partnering with smaller businesses

-The problem with big consulting firms

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode74

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Future Fund | The guilt-free flexible plan to build financial wealth + freedom

Will Nitze is the founder and CEO of IQBAR, a brain and body nutrition company. I reached out to Will because I actually like and use his product. We had a really insightful conversation where he shared in-depth about his journey to starting IQBAR and all of the big steps in between brainstorming his product to where he is now.

Will’s story is not only full of great tips for anyone else starting or running their own company, but it’s also really inspiring to see how hard he worked to even get this company off the ground. When he was in his mid 20s, he spent an entire year working evenings and weekends to research, plan, and design his product. As all of this was going on, he realized there wasn’t really a road map for this kind of thing. He had no idea how to manufacture a product or do any of the other important things that come with starting a company. Will shared really openly about this process and how he figured out his own roadmap and processes to creating and manufacturing his product. Will also shared how, after launching the IQBAR crowdfunding campaign, he used consumer feedback to really help his product evolve into what it is today.

In this episode, we'll cover:

-Will’s background story pre IQBAR

-Why Will decided to start a brain food company

-The roadmap to starting a company (does it exist?)

-Why a great product isn’t enough for a successful business

-The three things you need to focus on for a successful business

-How listening to your consumers can help your product evolve

-Marketing your product to your consumers

-How Will used reverse engineering to design IQBAR

-Using unit economics and consumer desires to create the best possible product

-How Will moved forward with creating prototypes and eventually finding a co-packer to take him on

-Using crowdfunding sites to fund your product

-The benefits of selling on Amazon

-Challenges and logistics of getting product into stores

-Where Will sees IQBAR going in the future

-The question you should be asking about your business every year

-The importance of optionality in your business

SHOW NOTES: https://insidethelionsdenpodcast.com/podcast/episode73

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Future Fund | The guilt-free flexible plan to build financial wealth + freedom