Inside The Suite

Yannah became a mum at 15, survived an abusive relationship and was told she would never amount to anything.

Now, she’s the founder of The CEO Digital Lab, helping hair, beauty and aesthetics business owners think beyond the treatment room and become the CEO of their business.

We speak about burnout, ADHD, walking away from a successful beauty business, delaying her launch for 18 months because it wasn’t perfect and finally launching it within TWO DAYS.

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠@medicalaesthetics_byamelia⁠

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In this episode, I’m joined by my client Milly, the founder of Medical Aesthetics by Amelia, registered nurse and nurse prescriber.

From leaving school with two GCSEs to building her own aesthetics business alongside NHS work and motherhood, Milly shares the parts of her story you don’t see in a before and after photo.

We chat about:
• Starting a business when your confidence hasn’t caught up yet.
• Leaving an abusive relationship and proving to herself she could do it.
• Investing in training, finding support and learning to set boundaries.
• Showing your personality online (including a fully clothed shower video that reached over a million views).
• Why your clients want to know YOU, not just what you offer.

A very real chat about the slow starts, the doubts and the bit of delusion that keeps you going.

If you’ve ever wondered whether you’ve got what it takes, this one’s for you.

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠@medicalaesthetics_byamelia

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Recorded live at Her Founder Era, we were joined by Lindsay Owen for a VERY real conversation about building the business you thought you wanted… and having the courage to admit it was making you miserable and UNWELL.

We talk about closing her clinics, burnout, starting again, taking terrifying risks, building Cleft Inject, redefining success and why sometimes walking away is actually the biggest move you can make.

A reminder that more money, more staff and more growth doesn’t automatically mean more happiness...

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@lindsayowens.cleftinject

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In Episode 25, I’m joined by Chloe Ndaya — founder of Her Wisdom and author of Be So Good That You Can’t Fxcking Break.

We talk about building belief before you have proof, why Chloe nearly quit her business, money, business models, burnout, boundaries, ego, failure and why sometimes you need to stop being busy on the wrong things.

A very real conversation about what it actually takes to build a business, back yourself and keep going when things don’t look how you thought they would.

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@chloe.ndaya & @herwisdomuk

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Amarantha moved from the Netherlands to the UK at 14 not speaking a word of English. She got an HR degree that led nowhere, worked minimum wage jobs, and ended up taking out payday loans just to have a life.

She started a mini pancake kiosk. The pandemic killed it. So she sold off the equipment on eBay, watched every reselling video she could find, and built a six-figure business flipping items from charity shops into serious money, all while a single mom on Universal Credit.

This episode covers the jobcentre appointments that made her feel small, the mindset that got her out, and why she's on a mission to show other mums there's a way out of the system.

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@amalouise_xo

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In 2024 Emily woke up and couldn't keep food down. Months later doctors told her her stomach had stopped working, with no explanation. She dropped to 4 stone 8, was fed through tubes, went into cardiac arrest, and was told she had 18 months left because the NHS doesn't fund the surgery that could save her. So she's flying to Thailand in January for treatment.

This episode covers everything: a childhood singing for the Royal Family, years working child protection and drug rehab, the loss of her son Jamie at 12 weeks old, the seven-year court case that followed, and how she rebuilt her life into a business, a marriage, and being a mother, only to be handed another impossible diagnosis.

Instagram:

@hertfordshireaesthetics and GO FUND ME

@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

She's Forbes-featured, works with founders across the US, Europe & Australia and breaks down why personal brand isn't hooks and hype, it's psychology.

Chloe takes us from a scrapped fashion degree and a season in Ibiza to quitting her job the moment furlough gave her the push and building a business rooted in psychology, not trends. We get into why chasing virality doesn't build a brand that lasts and why personal brand comes down to the perception you can deliver on

If you've ever felt like you're doing all the right content things and still not converting, this one's for you

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@itschloeco

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⁠⁠⁠⁠TICKETS TO HFE 2.0⁠⁠⁠⁠

This week I'm joined by Eva, founder of The Positive Tribes - tarot reader, manifestation teacher and spiritual business owner who's been running her own business since she was 23.

Eva opens up about the really hard years and how The Secret and the law of attraction completely changed her life.

She shares how she went from air hostess and corporate jobs to going viral in Ireland and tripling her income the first month she went full time, why manifestation only works alongside discipline and action, and the reality of building a holistic business around two kids with no real switch-off.

Eva is bringing one-to-one mini tarot readings to Her Founder Era on 12th July so make sure to secure your seat below!

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@thepositivetribes

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⁠⁠⁠TICKETS TO HFE 2.0⁠⁠⁠

This week I'm joined by Charlotte, founder of Born Fearless Agency - the No.1 agency for aesthetic clinic owners, fresh off a huge rebrand.

Charlotte helps female founders turn their fear of being "too bold, too opinionated, too much" into their biggest competitive advantage.

She takes us from training as a performer and dancing at Disneyland Paris, to losing all her work in lockdown, to the late-night lightbulb moment that became her agency.

We talk category-of-one branding (including the 23-year-old head chef she helped go from 350 to 4 million reach a month), why the clients who win are the ones who act fast and trust the process, and why waiting for "perfect" is costing you results right now.

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@bornfearlessagency

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⁠⁠⁠TICKETS TO HFE 2.0⁠⁠⁠

This week I'm joined by Vic, founder of We Are Nips - the reusable, no-glue, hypoallergenic nipple cover brand she built completely solo, from her bedroom, around a full-time 9 to 5.

We talk about the party that sparked the idea, taking a £1,000 gamble on 500 units from a supplier she'd never met, and the daily post office runs no one sees online. Plus the moment Superdrug asked where her fulfilment centre was and she had to ask if her garage counted, lasting nine hours on day one of The Apprentice, and why you have to be a little bit delusional to see your product on the shelf before it's even there.

An honest, no-glamour look at what building a product business actually takes.

Shop We Are Nips on Superdrug, Amazon, TikTok Shop and their website.

Instagram:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@abbiehartley___⁠⁠⁠⁠⁠⁠⁠⁠⁠

@wearenips & @victoria_mahon

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⁠⁠TICKETS TO HFE 2.0⁠⁠