In this episode of Inside The Suite, I’m joined by Mindset & Female Empowerment Expert, Founder of The Empowered Entrepreneur Yasmin — this one is deep and so needed.

We talk about self-belief not matching ambition, hitting rock bottom, and what actually has to change internally before business growth feels sustainable. Yasmin shares her journey from party lifestyle and sales at 16, to a life-changing retreat at 22 that completely shifted her path — and how mindset, nervous system regulation, and resilience play a huge role in building a business as a woman.

We dive into CEO energy, money mindset, rejection, comparison, trusting your gut, investing when it feels scary, and why women struggle so much with self-doubt — especially in business.

If you’re a female founder who knows she’s meant for more but feels stuck, overwhelmed, or unsure she can hold the success she wants… this episode will land hard (in the best way).

Yasmin will also be speaking at Her Founder Era on 8th February — and after listening to this, you’ll understand exactly why she needed to be in the room.

Make sure to subscribe & become part of our community!

Instagram: ⁠⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠⁠ and @yasminlilyhilsdon

Come to our event HER FOUNDER ERA

Want to be a guest? ⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠

7-Day Brand Reset (FREEBIE) ⁠⁠⁠⁠DOWNLOAD

In this episode, I’m joined by Laura (founder of Téri Aesthetics) and Lucy (her Creative Director + Social Media Marketing Manager) for a raw chat about building a clinic, building a team and building something bigger than just treatments.

We cover:

• Laura’s journey from YouTube + makeup to opening and renovating her own clinic

  
  

• how and why she created The Téri Approach (skin health first, not quick fixes)

  
  

• the power of hiring your person — and what changed when Lucy joined the business

  
  

• endometriosis, gut health, hormones… and why it matters more than people realise when it comes to skin

  
  

• taking risks, trusting the timing, and going for the opportunity even when you don’t feel “ready”

  
  

If you’re building something and you’ve been sitting on a bigger vision, this is your sign to stop overthinking and start moving.

Make sure to subscribe & become part of our community!

Instagram: ⁠⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠⁠ and @teri_aesthetics

Want to be a guest? ⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠

7-Day Brand Reset (FREEBIE) ⁠⁠⁠DOWNLOAD

In this episode, I'm talking about client objections — the awkward messages, the “it’s too expensive,” the “I’ll start next month,” and how to handle them without shrinking, people-pleasing or lowering your prices.

I break down why objections aren’t personal, how clear boundaries and systems prevent most issues before they start and how to respond with confidence so clients trust you and your process.

If you’re an online service provider who wants better clients, less stress and more respect — this one’s for you.

Make sure to subscribe & become part of our community!

Instagram: ⁠⁠⁠⁠@jasocialsuite⁠⁠⁠⁠

Want to be a guest? ⁠⁠⁠⁠Apply here⁠⁠⁠

7-Day Brand Reset (FREEBIE) ⁠⁠DOWNLOAD

In this episode, we’re talking about a phrase I hear every single week: “My industry is too oversaturated”
If you’ve ever felt that way, this one’s going to shift something in you.

We cover:
• why oversaturation isn’t the real problem

• how to actually stand out without changing your whole business

• the role your story, presence and personality play in positioning

• what to do when your content isn’t landing (and it’s not the algorithm)

• how to speak with clarity and conviction so people feel you online

By the end, you’ll understand exactly why you are the differentiator — and why no one can replicate the energy, lived experience or perspective you bring.

If you’ve been holding yourself back because “everyone’s doing it” this is your sign to stop hiding and start showing up.

Make sure to subscribe & become part of our community!

Instagram: ⁠⁠⁠@jasocialsuite⁠⁠⁠

Want to be a guest? ⁠⁠⁠Apply here⁠⁠

PERSONAL BRAND GUIDE (FREEBIE) ⁠DOWNLOAD

In this episode I'm joined by Sarah and Laura from Acacia Beauty & Aesthetics - our social media and email marketing clients and two of the funniest, most hardworking women I know.

We talk salon life, friendship, chaos, boundaries, the reality of running a busy team... and how content creation went from draining to genuinely fun.

From 23 years of running a salon, being spotted as 'the girl from acacia' in local super markets, to having a £13K launch, hilarious client stories, emotional moments and how they've grown since working with us — this one shows how closely we work with our clients and how social media can be fun!

If you're a salon owner, practitioner or female founder who wants to hear what it's actually like behind the scenes (not the polished version), you'll love this episode.

Make sure to subscribe & become part of our community!

Instagram: ⁠⁠⁠@jasocialsuite⁠⁠⁠ @acaciabeautyandaesthetics

Want to be a guest? ⁠⁠⁠Apply here⁠⁠

PERSONAL BRAND GUIDE (FREEBIE) ⁠DOWNLOAD

In this episode, I’m breaking down why your personal brand matters more than ever, how I built mine (twice) and the strategy behind becoming the person clients choose — even if there’s someone cheaper or closer.

We’ll cover:
• Building a brand that people actually connect with
• Why clients travel 5+ hours just to work with us
• How authenticity created our reputation
• The 3 core parts of your personal brand
• Simple steps to start showing up today

If you know you’re meant for more… your personal brand is how you make sure the world knows it too.

Make sure to subscribe & become part of our community!

Instagram: ⁠⁠@jasocialsuite⁠⁠

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PERSONAL BRAND GUIDE (FREEBIE) DOWNLOAD

We didn’t quit our jobs to start JA — we were made redundant.
Two months later, we had no income, no backup plan and no idea what we were doing but we knew one thing: it had to work.

In this episode, I’m taking you back to the very beginning, how we built JA Social Suite from our bedroom, signed six high-ticket clients in two weeks and turned a rock-bottom moment into the foundation of a fully booked agency.

You’ll hear about:
🧠 The mindset that kept us going (delusion + perseverance)

📱 The exact content strategy that changed everything

🚫 The boundaries that built sustainability

🤝 And how community and reputation became our biggest growth tools

If you’re a female founder building your business from scratch — this episode will remind you what’s possible when you back yourself, even when it feels scary.

Make sure to subscribe & become part of our community!

Instagram: ⁠@jasocialsuite⁠

Want to be a guest? ⁠Apply here

If you’ve ever thought “I’ll be happy when I’m fully booked” this one’s for you. I’m sharing our story of growing JA to capacity, why it left us burnt out instead of fulfilled and what we’ve learned about building a business that gives you freedom not just work.

Make sure to subscribe & become part of our community!

Instagram: www.instagram.com/jasocialsuite

Want to be a guest? Apply here