What makes a great store in 2026? Sometimes, it’s not clarity — it’s curiosity.

Recorded live from the show floor at NRF 2026, this episode of Retail Remix features host Nicole Silberstein in conversation with Jack Stratten, Director at Insider Trends and one of the industry’s most well-traveled retail observers. Jack spends his time visiting stores around the world, identifying what works, what doesn’t, and, most importantly, why.

From a wellness-meets-retail concept in Soho to immersive flagships in Paris, Jack breaks down the common thread between standout store experiences: a clear ambition, commitment and, sometimes, a willingness to prioritize discovery over efficiency. The conversation also explores why ecommerce’s continued growth is forcing stores to raise their game — and why legacy department stores are having such a difficult time evolving.

Key Takeaways

• The most interesting new stores you need to check out;
• Why the best stores succeed by meeting their ambition, not chasing trends;
• How discovery, trial and serendipity differentiate physical retail from ecommerce;
• Why Paris (not New York) is the most exciting city for retail experiences right now;
• How global markets and historic shopping experiences still influence modern store design;
• Why the growing ubiquity of ecommerce is having a positive effect on store experience;
• Why department stores are having such a difficult time tapping into their legacy of innovation today; and
• Travel hacks from someone who travels the world for a living.

Related Links

• Explore global retail insights and store safaris from Insider Trends
• Explore more NRF26 coverage and retail insights from Retail TouchPoints
• Subscribe so you don’t miss more episodes of Retail Remix from the show floor of NRF26