Inside Voice with Ethan Guerrieri

Throughout the conversation, Jake breaks down the practical strategies that drove his momentum across San Antonio North. Drawing on his deep understanding of skilled nursing facility pain points, especially readmission pressures, he explains how to position a home care agency as an indispensable partner. From the value of dropping in unannounced to the critical practice of following up on referrals even when they do not convert, Jake offers a candid look at building community trust, scaling toward 1,500 weekly service hours, and betting on yourself.

Host Ethan Guerrieri sits down with Matt Adkins, Director of Operations for Preferred Care at Home Corporate, to break down what it takes to build a seamless technology stack for a home care agency. Matt shares how connecting your CRM, applicant tracking software, electronic health records, and phone systems creates an efficient operational backbone that eliminates duplicate work and keeps your team focused on care.

In this episode, Ethan Guerrieri connects with in-house attorney Ashly Luckose to break down the complexities of Medicare and Medicaid and what they actually mean for non-medical home care agencies.

Many families and individuals over 50 assume that traditional Medicare covers long-term home care and daily living assistance. Ashly walks through why that confusion exists, starting with the origins of these programs under President Lyndon B. Johnson in 1965 and how each specific part functions today.

The conversation covers the realities of Medicare Parts A, B, C, and D, including why Medicare Advantage plans and pilot programs like the GUIDE Program offer unique opportunities and distinct limitations for home care providers. Ashly also highlights how Medicaid waiver programs operate at the state level and why navigating complex enrollment processes is worth the effort.

Whether your agency bills insurance directly or operates strictly on a private-pay model, this discussion equips you with the knowledge needed to guide clients, set clear expectations, and build trust with families navigating care options.

Ethan Guerrieri hosts guest Suzanne Hickel to explore why standard caregiving often falls short when supporting individuals living with dementia. Suzanne, a certified trainer, coach, and consultant, breaks down the physical reality of brain change and shares practical techniques, including the Hand Underhand approach, that help avoid triggering fight-or-flight responses in clients. The conversation highlights how understanding personality, adjusting the surrounding environment, and recognizing the difference between normal aging and cognitive decline can completely transform the home care experience.

On this episode of Inside Voice with Ethan Guerrieri, Frank Guerrieri joins us to break down the exact Profit and Loss framework behind a successful senior home care agency. Frank walks through a percentage-based P&L model, explaining how to allocate revenue across caregiver wages, employer burden, administrative payroll, and overhead while protecting a healthy 20% net profit margin.

Ethan Guerrieri sits down with Isaac Hoza, owner of Preferred Care at Home of Fort Lauderdale and Coral Springs, for an honest conversation about the realities of building a business in the home care industry. Isaac shares the whirlwind journey he and his wife, Valentina, experienced as they got married, welcomed their first child, and left steady jobs to take on their franchise full time.

Ethan Guerrieri sits down with Gina Farmer, Director of Creative Design for Preferred Care At Home, to discuss why authentic brand identity matters more than ever in the home care industry. Drawing from nearly two decades of experience, Gina breaks down how real human connection forms the backbone of trustworthy marketing. The conversation dives into the rise of AI in creative work, contrasting quick digital shortcuts with the heart, soul, and strategic consistency that only an in house team can deliver. From building emotional trust with families in vulnerable situations to maintaining a unified voice across national locations, this episode highlights why true authenticity remains the ultimate differentiator for successful brands.

In this episode of Inside Voice, host Ethan Guerrieri sits down with childhood friends turned senior care advocates, Ricky Greene and Isaac Hoza. Both left the world of corporate software sales behind to become successful franchise owners under the Preferred Care at Home brand, servicing communities across South Miami, Fort Lauderdale, Coral Springs, and Charlotte South.

They dive into what it really takes to transition into entrepreneurship, especially while navigating major life changes and a global pandemic. Ricky and Isaac share how they leaned on franchise support, built a tight-knit community of peer owners, and established a rock-solid operational foundation using everything from Google reviews to faith and prayer. They also discuss the future of AI in senior care and why betting on yourself is always worth the risk if you want more freedom, flexibility, and purpose.

In this episode of Inside Voice, host Ethan Guerrieri sits down with Geoff, the owner of PCAH of South Broward, to discuss the grueling, unfiltered reality of building a franchise from scratch. After funding his reluctant startup with $50,000 across eight personal credit cards, Geoff hit a wall of intense financial pressure and deep resentment.

The true turning point came when a breakthrough therapy session forced him to stop resisting, commit 100% of his effort, and lean into the business, triggering a massive wave of growth that tripled his revenue. Geoff shares his journey through the anxieties of making his first hire, the power of building genuine relationships with his staff, and the essential advice every struggling entrepreneur needs to hear about overcoming isolation and finding community.

In this episode of Inside Voice, Ethan Guerrieri sits down with Emily Cupp, the social media and communications manager for Preferred Care at Home corporate headquarters, to break down the essentials of building a robust digital ecosystem.

 Together, they explore how home care agencies can craft a trusted online presence by balancing social media strategy with smart website optimization. Emily shares practical advice on choosing the right platforms, emphasizing why local, authentic photos win over polished AI graphics, and why a personal LinkedIn profile is far more powerful than a corporate page.

The conversation also provides a clear blueprint for website health, covering everything from the long term equity of SEO to the necessity of clear calls to action. It is a timely, grounded guide for any business owner looking to navigate today's digital landscape and establish lasting credibility with families seeking care.