Inside Voice with Ethan Guerrieri

This episode of Inside Voice takes a deeper look into the $150B home care industry with guest Ashly Luckose, General Counsel for Preferred Care at Home. He sits down with Ethan Guerrieri to explain what non-medical home care is, how it differs from home health, and why its focus is on supporting the person—not just treating a condition.

The episode also breaks down Medicare and Medicare Advantage, clarifying what is and isn’t covered, and explores other ways families pay for care, including Medicaid, long-term care insurance, and VA benefits. Additional topics include state licensing, the risks of hiring private caregivers, employee-based agencies vs. registries, and how professional agencies handle incidents. Overall, it highlights the legal, financial, and human sides of home care and what it takes to truly improve quality of life.

We often hear from the owners—the visionaries standing on the stage receiving the awards. But today, we are doing something different. We are going inside the office of our Top Producers, Ryan Siddons and David Vick, to meet the team that makes that success possible.

Ryan Siddons and David Vick sit down with Ethan Guerrieri to discuss their success story. Ryan & David are the powerhouse partners behind one of PCAH’s top-producing franchises. Despite coming from different professional backgrounds and facing years of stagnation—nearly exiting the business in 2016—they stuck with it. Through trial, error, and relentless pivoting, they discovered the formula for exploRyan Siddons and David Vick are the definition of 'grit.' Coming from two vastly different backgrounds, they joined forces to own and operate their PCAH franchise over a decade ago. But their path to the top wasn't a straight line. Early on, growth was non-existent. By 2016, discouraged and doubting if senior home care was the right industry for them, they nearly walked away. But instead of folding, they pivoted. They tested, they failed, and they tried again until—boom—they found the vein. Today, they are our Top Producers, running a powerhouse team with unmatched office culture. They are here to tell us how they turned doubt into dominance.sive growth. Now, they lead a high-performance team known for its electric culture. In this episode, they break down the journey from near-failure to become THE top Producer.

In this episode of Inside Voice Ethan Guerrieri sits down with his father, Frank Guerrieri, CEO and Co-founder of Preferred Care at Home, to unravel an incredible American comeback story.

Siblings Ricky Greene and Natalie Caldwell are the brother-and-sister team who own Preferred Care at Home South Miami. Not only did they launch their business in the highly competitive Miami market, but they did it in 2020—during the COVID-19 pandemic.

In this episode, we talk about:

Working effectively as a family.

Overcoming major obstacles in the early days.

How their different skill sets perfectly complement each other.

Some truly inspiring client stories.

A Podcast dedicated to the inside voice of home health care.

A Podcast dedicated to the inside voice of home health care.