Steve Schaer and Patrick Schloss share how landlocked, eleven‑square‑mile West Allis, Wisconsin has become one of metro Milwaukee’s most business‑friendly cities by growing from within after major factory closures. They trace the community’s path from brownfields and aging corridors to adaptive reuse, new housing, and lively main streets filled with independent shops, coffee houses, and breweries. Along the way, they highlight zoning shifts, creative financing tools, arts events, transportation academies, and on‑the‑ground outreach that together have changed the city’s trajectory.

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