Insider Perks Marketing & Tech Experience

Discussion on our new homepage for Insider Perks, and how I spent about ten hours of my Sunday working on it. Finishing it up today and tomorrow but pointing out the importance of keeping up to date.

Clorox has paid a company for data from their internet-connected thermometer so they can advertise using it. Amazon opens yet another four-star store in California, and there are finalists for their HQ2 location. Plus, we discuss fake social media environments.

Discussion on our new homepage for Insider Perks, and how I spent about ten hours of my Sunday working on it. Finishing it up today and tomorrow but pointing out the importance of keeping up to date.

Clorox has paid a company for data from their internet-connected thermometer so they can advertise using it. Amazon opens yet another four-star store in California, and there are finalists for their HQ2 location. Plus, we discuss fake social media environments.

Discussion on phone numbers and how they tether you down to a specific device in an age where that shouldn't be possible. We briefly talk about a solution to this and expand on Searl Media podcast.

How creepy is personalized marketing? Not very if you are taking it one step at a time and remembering what consumers expect. They will adopt it over time, you just need to walk in step with them.

Plus, Boring is on track to open their first tunnel on Dec 10th.

Discussion on phone numbers and how they tether you down to a specific device in an age where that shouldn't be possible. We briefly talk about a solution to this and expand on Searl Media podcast.

How creepy is personalized marketing? Not very if you are taking it one step at a time and remembering what consumers expect. They will adopt it over time, you just need to walk in step with them.

Plus, Boring is on track to open their first tunnel on Dec 10th.

Discussion of adapting to situations where clients are in need of a creative marketer to solve an unexpected problem. Briefly, we talk about a client need that came up yesterday and then talk about how critical it is to have creative marketing in the Searl Media podcast.

Facebook is testing new analytics features as well as expanding those available for Instagram, new ways to advertise on social, and more.

Discussion of adapting to situations where clients are in need of a creative marketer to solve an unexpected problem. Briefly, we talk about a client need that came up yesterday and then talk about how critical it is to have creative marketing in the Searl Media podcast.

Facebook is testing new analytics features as well as expanding those available for Instagram, new ways to advertise on social, and more.

Discussion on patience and how most business owners can't figure out how to practice this regularly. Playing the long-term game is the only way to long-term success, it doesn't come easy or quick.

On my desk, yesterday, was an email about a donation of services I made to one of our associations. Be aware of how you can give back while simultaneously playing the long-term branding game.

Plus, Tesla, Amazon, and more in our daily news beat.

Discussion on patience and how most business owners can't figure out how to practice this regularly. Playing the long-term game is the only way to long-term success, it doesn't come easy or quick.

On my desk, yesterday, was an email about a donation of services I made to one of our associations. Be aware of how you can give back while simultaneously playing the long-term branding game.

Plus, Tesla, Amazon, and more in our daily news beat.

We've gotten a little off track with my original intention for this show, covering only the daily news instead of what we're doing. Today we go back to basics and discuss what we're dealing with.

Using WordPress SSO to provide a better client experience and making sure our computers are as secure as possible.

Plus, Google wants to map your home through a partnership with iRobot and their vacuums, and Spotify is giving away free Google Home Minis with family plan subscriptions through year's end.

We've gotten a little off track with my original intention for this show, covering only the daily news instead of what we're doing. Today we go back to basics and discuss what we're dealing with.

Using WordPress SSO to provide a better client experience and making sure our computers are as secure as possible.

Plus, Google wants to map your home through a partnership with iRobot and their vacuums, and Spotify is giving away free Google Home Minis with family plan subscriptions through year's end.