Insight Out

April talks with Monique Centrone, Head of the Ipsos UK Semiotics practice, about how semiotics can help identify the important elements of a brand's vibe and how that can be used for successful connections with the people we serve. 

ROI on research is even more important in these agile times and so there is a growing focus on the crucial step of activation.  Veronique Verellen, Ipsos UU’s Global Service Lead of Censydiam Qual and Workshops, joins Emma Grand to discuss this evolving need and shares her lessons learned on how workshops can help to action and implement research. 

April talks with Jim Legg, Global Head of Operations about the evolving need for microtargeting and the challenges of finding the perfect match who can lead you to the most relevant insights. 

Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating with respondents, having ongoing dialogues with people, making products with people not for people. DIY research is growing but there is also growing unease as to the level of insights and empathy that this is producing.

In this episode, Emma speaks to Rollo McIntyre, Global Head of Innovation for Ipsos UU to explore whether it is possible to marry agility with depth in order to go beyond a minimum viable insight.

To learn more, reach out to Rollo directly via [email protected].

#agile #empathy 

Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo Faria, Community Competence Lead for Asia Pacific. Together they explore how building authentic relationships with consumers online leads to uniquely deep insights and why we must tap into the principles of intrinsic motivations to better connect with key audiences.

To read Eduardo's paper, For the Love of Money, click here, and feel free to reach out to Edu directly via [email protected]. 

#authenticrelationships #communities

In this episode, Emma Grand interviews Global Service Leader, Insights for Impact, Sue Phillips, as they question whether or not we need to talk to people anymore to reveal insights. We’ll explore how the way we interact and engage has changed over the years and how our thinking and approaches must evolve to keep up to this new reality. 

#humaninteraction #observation

April and Cristina Craciun, Transformation Leader at Ipsos, explore the risks and rewards of having a Brand with Purpose. 

Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users. 

#socialdata #innovation

Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief Research Officer of Ipsos Social Intelligence & Analytics, called Introducing the New Era of Lead User Innovation.

In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing. 

#marketresearch #ethnography #observation 

Get in touch with April ([email protected]) for more information and watch her Pecha Kucha on Contextual Breathing here.