Insightful Inspiration

Welcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really influences these choices, and how can marketers leverage this knowledge to improve campaign effectiveness?

We are thrilled to welcome Nancy Harhut, an award-winning author, international keynote speaker, and Chief Creative Officer at HBT Marketing. Nancy is renowned for combining marketing best practices with insights from social scientists and behavioral economists to boost engagement and response rates. Her unique approach has made hera sought-after expert in the field of behavioral science-driven marketing.Get ready for an enlightening conversation that will transform how you think about consumer decision-making.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

If you aren’t invited to the table, you might be on the menu, as insights rainmaker Jorge Calvachi has said. And that’s not going to leave a good taste in your mouth for sure. So how can insights leaders get a seat at the table to help shape what the company serves in the future? Welcome back to Episode 16 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences.

On Episode 16, Isabelle Landreville chats with Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated. With over 20 years of experience in the field, Jorge has a proven track record in visionary leadership, stakeholder engagement, global expansion, and consumer innovation.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and authentically?

Isabelle Landreville chats with Dr. Anastasia Kārkliņa Gabriel, author of "Cultural Intelligence for Marketers." She's a cultural theorist, writer, researcher, and strategist who decodes culture. With a PhD in cultural studies from Duke University, Dr. Gabriel has consulted for world-renowned brands and her unique blend of academic background and practical marketing experience brings valuable insights to the field of cultural intelligence in marketing.

Grab your copy of her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely.

We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen Schwartz, director of consumer insights – predictive intelligence and platform innovation – at PepsiCo. She’s a results-oriented, proactive professional who helps PepsiCo make decisions based on actionable insights. Join us.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

This is a replay of Isabelle Landreville's presentation at IIEX North America.

Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation.

Key Takeaways:
1. Prioritize human needs in innovation, ensuring solutions resonate with real-world challenges.
2. Maintain agility and cultural sensitivity for innovative solutions.
3. Prioritize human insights, foster community collaboration for empathy-driven innovation.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome back to Episode 13, Year 2 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences.

Let’s focus on leadership. Afterall, somebody has to lead those awesome insights and market research teams around, but what does it take to move into insights leadership and then stay there to help teams succeed?

To discuss the topic, Isabelle Landreville chats with Jillian Tirath, an Insights and Analytics executive who previously led strategy insights and analytics teams at Jordan Brand - Nike, and Coca-Cola. Jillian is a values-based leader who builds high-performing teams by creating an environment where we can achieve more than we thought possible. Get ready for an insightful and inspiring conversation.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Advertising is all around us – nonstop, everywhere. So, how can brands stand out? By understanding the market better, knowing what has a better chance to perform, and using insights to create more impactful ad campaigns.

On Episode 12 of Insightful Inspiration, Isabelle Landreville chats about that topic with Crystal Sales, a seasoned strategic planner and Group Strategy Director at Rethink in Toronto.

Crystal embodies the principle of driving results with consumer understanding. With over a decade of experience at renowned agencies such as SID LEE, Ogilvy, and OneMethod, Crystal has honed her skills in transforming data-driven insights into powerful brand experiences. Join us.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Consumer trends change and sometimes quickly. So how can companies keep up while also diving deep into actually understanding the human behind their customers? Let’s find out on Episode 11 of "Insightful Inspiration."

Isabelle Landreville is joined by Mimi Sherlock, VP of Global Consumer Intelligence, Nourish, at International Flavors and Fragrances, to discuss the roles of trend intelligence and human connection.

With over two decades of experience, Mimi brings actionable insights to life, facilitating front-end innovation, and guiding teams with an insight-led approach. As an invited speaker and leader at the Creative Problem Solving Institute, she has explored the intersection of creative thinking and brain physiology. Mimi is also the founder of Sherlock Creative Thinking and co-author of "Once Upon an Innovation."

Join us.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.co

The industry certainly has seen changes in recent years. Some good. Some not so good and some somewhere in the middle. But the basic need for companies – small and large - to understand their customers remains.

On Episode 10 of "Insightful Inspiration," Isabelle Landreville chats with Nick Graham, global head of insights and analytics at Mondelez International, about the role of insights in large organizations.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.co

Welcome back to Episode 9 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences. We're diving into the fascinating world of Generation Z, those born between 1997 and 2012.

As a business owner or marketer, you know that understanding this unique generation is crucial for success, but where do you start? What do you need to know, and what are the most effective strategies to reach them?

To discuss the topic, Isabelle Landreville is joined by Gary Rudman, the Gen Z whisperer. Gary is the president of GTR Consulting and a seasoned qualitative researcher with a wealth of knowledge and experience in understanding and connecting with Generation Z.

Join us.