Episode 21 of "Insightful Inspiration" is particularly timely as we dive into a pressing question: how do we balance artificial intelligence with human expertise?

While AI transforms market research, the human element remains crucial. Joining Isabelle Landreville - the proud owner of Sylvestre & Co. and host of your go-to-market research podcast - is Monika Rogers, a strategic growth leader who is an integral part of CMB’s AI+HI™ initiative, which combines artificial and human intelligence.

Before joining CMB, Monika was VP and Head of Client Services at Illuminas. She also launched and grew the research tech platform Digsite, which was sold to QuestionPro in 2022. Monika started her career in Consumer Insights at General Mills and later held innovation and brand strategy positions within Advertising and Brand Consulting agencies.Let's explore why the human touch remains essential for discovering meaningful insights.

Learn more about the AI+HI™ initiative: https://forms.cmbinfo.com/ai-hi?hsCtaAttrib=182679080367

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Making research matter is about creating a culture where customer understanding drives every decision. But how do we make insights stick and transform organizations from the inside out?

On Episode 20 of "Insightful Inspiration," Isabelle Landreville welcomes Gail Banack, a transformational leader who knows exactly what it takes to build customer obsession into company’s DNA. As a seasoned executive, she’s worked in insights, marketing and merchandising. Now, as co-host of The She Means Business Podcast, she continues to share insights that drive business transformation. Throughout her career, Gail has been a passionate advocate for putting customer understanding at the heart of business decisions – not just in the insights department, but across entire organizations. Join us for this conversation.

Connect with Gail: www.linkedin.com/in/gailbanack/

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Sometimes stakeholders just aren’t hearing what’s being said. You know those moments when you've uncovered amazing insights, but somehow they're not landing with decision-makers?

Our guest for Episode 19 of "Insightful Inspiration" has some fascinating perspectives on overcoming this challenge. Isabelle Landreville converses with Nikkia Reveillac, a trailblazing insights and innovation leader who brings a truly unique lens to our field.

Nikkia's journey is fascinating - she's a former professional dancer turned strategic insights expert who has influenced decision-making at some of the world's most innovative companies.

Connect with Nikkia: https://www.linkedin.com/in/nikkiareveillac

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Industry veterans Isabelle Landreville and Rob Volpe share how, after all these years, their hearts continue to pound for building empathy. Join them for this episode of “Insightful Inspiration.”

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really influences these choices, and how can marketers leverage this knowledge to improve campaign effectiveness?

We are thrilled to welcome Nancy Harhut, an award-winning author, international keynote speaker, and Chief Creative Officer at HBT Marketing. Nancy is renowned for combining marketing best practices with insights from social scientists and behavioral economists to boost engagement and response rates. Her unique approach has made hera sought-after expert in the field of behavioral science-driven marketing.Get ready for an enlightening conversation that will transform how you think about consumer decision-making.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

If you aren’t invited to the table, you might be on the menu, as insights rainmaker Jorge Calvachi has said. And that’s not going to leave a good taste in your mouth for sure. So how can insights leaders get a seat at the table to help shape what the company serves in the future? Welcome back to Episode 16 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences.

On Episode 16, Isabelle Landreville chats with Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated. With over 20 years of experience in the field, Jorge has a proven track record in visionary leadership, stakeholder engagement, global expansion, and consumer innovation.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome back to Episode 15 of Insightful Inspiration. Brands can't sit on the sidelines anymore – consumers expect them to jump into the conversations shaping our world. We're digging into how marketers can ditch the old playbook and really connect with people. Sure, selling matters, but so does having a voice in society and making a difference. But how do brands participate correctly and authentically?

Isabelle Landreville chats with Dr. Anastasia Kārkliņa Gabriel, author of "Cultural Intelligence for Marketers." She's a cultural theorist, writer, researcher, and strategist who decodes culture. With a PhD in cultural studies from Duke University, Dr. Gabriel has consulted for world-renowned brands and her unique blend of academic background and practical marketing experience brings valuable insights to the field of cultural intelligence in marketing.

Grab your copy of her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

As many are gearing up for strategic planning, what better time to think about how those strategic plans can be developed – dare I say – more strategically by using insights wisely.

We discuss the topic on Episode 14 of "Insightful Inspiration." Isabelle Landreville chats with Kerry-Ellen Schwartz, director of consumer insights – predictive intelligence and platform innovation – at PepsiCo. She’s a results-oriented, proactive professional who helps PepsiCo make decisions based on actionable insights. Join us.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

This is a replay of Isabelle Landreville's presentation at IIEX North America.

Join us for an illuminating session exploring how technology shapes genuine connections, emphasizing the importance of human-centric research methodology innovation.

Key Takeaways:
1. Prioritize human needs in innovation, ensuring solutions resonate with real-world challenges.
2. Maintain agility and cultural sensitivity for innovative solutions.
3. Prioritize human insights, foster community collaboration for empathy-driven innovation.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com

Welcome back to Episode 13, Year 2 of Insightful Inspiration, your go-to podcast for discovering the secrets to understanding and connecting with diverse audiences.

Let’s focus on leadership. Afterall, somebody has to lead those awesome insights and market research teams around, but what does it take to move into insights leadership and then stay there to help teams succeed?

To discuss the topic, Isabelle Landreville chats with Jillian Tirath, an Insights and Analytics executive who previously led strategy insights and analytics teams at Jordan Brand - Nike, and Coca-Cola. Jillian is a values-based leader who builds high-performing teams by creating an environment where we can achieve more than we thought possible. Get ready for an insightful and inspiring conversation.

Insightful Inspiration is brought to you by Sylvestre & Co.: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.sylvestreco.com