In this episode, we confront one of the toughest questions facing executives today: can generative AI really be trusted for business intelligence? While tools like Copilot and Cortex promise quick insights, they often fall short when accuracy, security, and transparency are on the line. We unpack the risks of relying on GenAI for decision making,…

We are thrilled to announce our official inclusion in the prestigious Inc. 5000 list of the fastest-growing private companies in the United States! This recognition by Inc. Magazine marks a significant milestone in our evolution and further solidifies our position as a leader in revenue operations, analytics automation, and go-to-market intelligence. G2M Insights ranked #1,998 […]

As one of Denver’s Fast 50, we’ve had a front-row seat to a growing trend: the consultancies gaining the most ground are those leading with an engineering-first model, and those best positioned to help enterprises achieve trusted AI at scale.  Since their launch in 2022, LLMs have evolved rapidly from theoretical concepts to mainstream commercial […]

In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies "flying blind" despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn about the groundbreaking role of knowledge graphs and advanced…

In an era where data is abundant but decision velocity remains sluggish, it’s time to confront a hard truth: most enterprise decision-making infrastructure is out of step with the pace of modern business. Spreadsheets and dashboards still dominate how business questions get answered. Traditional BI systems give us retrospective snapshots. Large language models (LLMs) can […]

In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progress along this curve.…

In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL's adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights' use of their G2M platform to predict Super Bowl winners. Discover the…

In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption…

In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model…

In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how…