All cloud vendors work from a common playbook in order to grab market share and increase revenues. Knowing their blueprint for success will help your company achieve the best deal and structure the most optimal go-forward relationship.

Workday Q1 2019 Earnings by UpperEdge

Another strong quarter for Salesforce that included beating revenue expectations, 25% year-over-year total revenue growth, significant revenue growth across all clouds and raised full year guidance. Salesforce’s focus is clearly on providing its customers the best solution to drive digital transformation. Expect an aggressive sales organization selling Salesforce’s ability to provide the best solution for your organization to obtain the critical and coveted 360 degree customer view.

Due to the complexity at hand, Microsoft licensing changes typically fly under the radar. Microsoft’s aggressive sales tactics and increased focus on Azure are cause for more scrutiny. Listen to see how Microsoft’s May 2018 change is affecting the way that you pay for Azure services.

When planning for your upcoming Salesforce renewal, you need to understand the conditions that negate and remove the renewal term price protection found in Salesforce’s standard Master Subscription Agreement.

As you approach your negotiation with ServiceNow, whether you are a net-new customer or coming up to your renewal, it is important to understand the things that matter most to them. Knowing this and how to most effectively use it, will help increase your leverage and ensure you not only pay the right price but have the proper level of flexibility and downstream price protections in place.

Microsoft continues to aggressively push customers into the cloud. Microsoft is approaching their base of customers that have already adopted Office 365 with renewal proposals that include enticing offers to get them to jump into their cloud bundle Microsoft 365, which includes Office 365, Windows 10 and Enterprise Mobility + Security . They do this even when a business case for Enterprise Mobility + Security (1/3 of the bundle) has yet to be made. Don’t let the offered “special” upfront discount alone get you or your organization to jump, too often there are serious consequences in doing so.

SAP recently announced completion of “an over year-long journey of collaboration with user groups, customers, industry analysts and other stakeholders, to develop a first of its kind outcome-based pricing model for Indirect Access. Len Riley breaks down what this means for SAP customers.

Microsoft’s impressive revenue growth has been fueled by increased cloud adoption. Microsoft understands that future revenue growth will continue to be driven by their ability to convince their customers to migrate to the cloud while adding more cloud solutions to their portfolio. Microsoft will continue to push their cloud solutions as necessities for organizations hoping to achieve their digital transformation objectives.

ServiceNow’s Q1 subscription revenue grew and impressive 40% year-over-year reaching $543M. ServiceNow is focused on becoming a trusted strategic technology partner for their customers. They are no longer interested in selling just their core product, IT Service Management (ITSM) to get in the door. ServiceNow wants multiple product adoption including other IT products like ITOM and perhaps more importantly emerging products like Customer Service Management (CSM).