Insights into Success

Terry Dry has had an outstanding career so far. Before anyone knew what Social Media marketing was, in the late nineties, Terry co-founded Fanscape one of the very first Social Media marketing agencies. With a background in the music industry, Terry identified an opportunity to help bands connect and sell to their fan base. Fanscape grew quickly and caught the attention of VC capitalists. They also caught the attention of Fortune 500 companies who were impressed with what they were doing and wanted them to help with their marketing in this new frontier.  

Ultimately Terry and his partner sold Fanscape to Omincom for a eight figure sum. Terry stayed on to run the company under the new ownership, seeing the company continue to grow at an outstanding rate. Ultimately, with his entrepreneurial spirit still strong, Terry  elected to create the Future Proof Advisors, where he splits his time between helping other companies grow and his own projects. One of Terry's more recent projects RSVD was recently sold. 

If you want to get in contact with Terry, just go to: https://www.futureproofadvisors.com/ 

Terry is one business consultant who has "walked the talk"! In this interview he shares an honest account of his story and provides advice on the keys to business success.

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In this interview, The Apprentice NZ host Mike Pero talks about the POWER of Branding!

 Mike Pero was recently chosen to host New Zealand's version of The Apprentice. Mike has had an extensive career creating Mike Pero Mortgages and Mike Pero Real Estate that have gone on to be very successful, nationwide businesses. Central to his success has been the creation of the Mike Pero brand and his marketing. 

In this interview Mike reveals, just how critical branding can be to a business. He admits to having little marketing knowledge at the outset, but has gone on to become a great exponent of harnessing the power of a brand! Get inspiration for your marketing, by hearing from Mike Pero!

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https://www.instagram.com/insightsintosuccess/
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Mike Pero came from a poor, mixed race family in Christchurch New Zealand. As a shy teenager he discovered motorbike racing and went on to become a six times New Zealand champion and still holds a New Zealand speed record. Having left school early and with no tertiary qualifications he firstly became a motorcycle mechanic before moving onto sales. After meeting with success in sales, he decided to become an airline pilot. With Air New Zealand cutting back on recruitment, Mike decided to change careers again and went back to life insurance. It was while selling life insurance, Mike discovered mortgage brokering. As one of the first mortgage brokers in New Zealand, his business quickly grew into a nationwide chain known as Mike Pero Mortgages. Eventually Mike sold the business and went on to invest in a variety of other businesses before returning to create Mike Pero Real Estate. Mike Pero Real Estate met with similar success to Mike Pero Mortgages, quickly becoming a nationwide chain. Having recently cold this business, Mike is now planning on launching an airline. In the meantime, Mike was chosen to host The Apprentice New Zealand.

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
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He built the iconic "Mad Butcher" chain of butcher stores throughout New Zealand. Having left school at age 15, he had no formal training on marketing, yet he managed to create one of the best known brands in the country at that time. How did he do it? What was the secret to his marketing success? As always, Sir Peter is engaging as he recounts how he managed to created such a well known brand. What can you learn to apply to your small business marketing? What Insights into Success will you identify?

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
https://www.tiktok.com/@insightsintosuccess

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Thanks for supporting us in our journey to find the secrets to success!

Making Sense of Marketing is primarily a video based series, but we are also bringing it to people as part of Insights into Success. With Making Sense of Marketing, we look to interview people who have excelled with their marketing, to learn their secrets and inspire the viewers/listeners to their own marketing success.

Today's special guest is Leigh Hart who along with his great Uncle Kenny is responsible for Wackachangi Beer and SnackaChangi Chips, both of which have gone on to great success!

One of Leigh's many talents, is being a comedian, so you are promised an enjoyable interview. Whether you want tips to help you with your marketing, or just want to listen to an entertaining interview, this interview is not likely to disappoint!

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
https://www.tiktok.com/@insightsintosuccess

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Thanks for supporting us in our journey to find the secrets to success!

How was it possible for a boy who left school early at age 15, with undiagnosed Dyslexia, could go on to create a chain of 37 butcher stores known as "The Mad Butcher"? What we learn is that there is much more to Sir Peter Leitch than being a very successful businessman. His road to success was not easy and he has had many challenges along the way, but his determination to only look forward was one of the reasons he ultimately succeeded. In this interview Sir Peter gives a humble and honest account of his journey to success. In Sir Peter's opinion, if he can do it, so can you! Tune in to get Insights into his Success!

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
https://www.tiktok.com/@insightsintosuccess

Email us at:
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Thanks for supporting us in our journey to find the secrets to success!

Bill Smale is a very successful businessman whose family trust is featured highly on New Zealand's rich list. In this interview he offers his insights into the journey to success and provides invaluable advice to help listeners in their personal journey.  

Bill has been involved in a variety of businesses across a number of industries and is a mentor and investor for a number of start-ups. His experience and knowledge is broad, yet he considers the keys to success to be common across industries.

It is clear that Bill has a keen understanding of what target markets need and has been able to take that knowledge to create successful businesses. 

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
https://www.tiktok.com/@insightsintosuccess

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Thanks for supporting us in our journey to find the secrets to success!

In this special episode we hear about how Robert Jackson-Mee, despite not being a runner made the decision to run the Marathon des Sables. After 2 years of training he successfully completed the race in 2018.

The Marathon des Sables is a ultra-marathon over six days and 251kms (156 miles). The race in held in southern Morocco in the Sahara Desert. The race is considered by many as the toughest foot race on earth. On the most grueling day you are required to run 91kms or 51 miles.  Runners are required to carry their own food during the race. Approximately 1,000 people compete each year, with many failing to complete.

Some of the lessons of this incredible experience can be translated to business! Share Robert's incredible experience in this episode!

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
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Find out about a book that Robert Jackson-Mee has read many times, along with reading to his children. To this day, he still reads the same book from time-to-time to for inspiration.

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
https://www.tiktok.com/@insightsintosuccess

Email us at:
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Thanks for supporting us in our journey to find the secrets to success!

In the incredibly competitive world of photography Robert Jackson-Mee made the bold decision to leave London and set up a studio in Hong Kong. That decision was the catalyst to an incredibly successful career which has seen him photograph many famous people, from actors to musicians to world leaders, along with working for major international brands on anything from soft drink commercials to car commercials.

We talk to Robert about, why he thinks he has succeeded ahead of others and what lessons he learnt that others can use to help them in their journey to success!

For more great content, go to:
https://www.isintosuccess.com
https://www.instagram.com/insightsintosuccess/
https://www.youtube.com/channel/UCVRkDL7gZSP98vnVyZ5445g
https://www.tiktok.com/@insightsintosuccess

Email us at:
[email protected]

Thanks for supporting us in our journey to find the secrets to success!