Insights, Marketing & Data: Secrets of Success from Industry Leaders

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The FutureView podcast is published in conjunction with InsightPlatforms.com

Part  1 of a two-parter with Phill Agnew, Host of The Nudge,  the leading consumer psychology podcast providing great interviews with leading behavioural scientists and entrepreneurs, packed with evidence-backed tips to help you kick bad habits, get a raise, and grow a business. 

Among other areas, we cover.... 

• Phill's proclivity for 'running backwards'
• How I am unintentionally using behavioural science
• How the likes of Amazon, De Beers, Snickers and the UK government use nudge theory
• Ads that have changed the world
• Recommendations for marketers
• How nudge theory fits with broader strategy 

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail

The FutureView podcast is published in conjunction with InsightPlatforms.com

Part 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...

Among other areas, we cover.... 

• Developing LIV's broadcast proposition
• Evaluating effectiveness for sponsors
• Launching an insurgent brand
• Encouraging participation in golf
• Understanding event experience
• Melding data sources
• Advice for agencies
• Ross's best and worst qualities! 

And Ross's book recommendations:

POM POM GETS THE GRUMPS - Sophy Henn

THE SMART BRANDING BOOK - Dan White

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail

The FutureView podcast is published in conjunction with InsightPlatforms.com

Part 1 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion...

Among other areas, we cover.... 

• Why Ross is a good man to have round the house
• The vast range of issues the Football Association covers
• Positioning consumer insights departments for maximum impact
• Promoting women's football in the UK
• How LIV uses consumer insight to evolve a dynamic new format for golf
• Using research to address societal issues
• How to chose the right methodology
• LIV Golf's mission and how consumer insight supports

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail

The FutureView podcast is published in conjunction with InsightPlatforms.com

Episode 5  of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG,  the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture.

Among other areas, we cover.... 

• Chris's background in musical theatre
• Similarities & differences between political & entertainment research
• How tech research differs
• Pioneering work in Nigeria
• NRG's evolution & blending different data sources
• Working across the Stagwell Group
• How to think about product development
• The future of consumer insights
• And how Chris changed his mind about pork chops

 Chris's book recommendations...

THE POWER OF FULL ENGAGEMENT  by Jim Loehr

THE LAST CASTLE by Denise Kiernan

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail

The FutureView podcast is published in conjunction with InsightPlatforms.com
This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.

Episode 4  of Season 2 focuses on Zoe Wrenn and TAMBER LABS,  the company Wrenn had built from her initial experimentation with AI and music, which resulted in the hit song HAILEY. 

Among other areas, we cover.... 

• Zoe's journey from Cher to Pink to classical music, jazz, alt rock and pop
• The importance of hitting the target (literally and metaphorically)
• How math(s), music and coding inter-relate
• How social media has shaken up music creation and discovery
• Creating HAILEY - a huge viral hit - using AI
• How Tamber Labs helps artists cut through the noise
• Anticipating and 'measuring' musical success
• How Zoe would change social media
• The challenges of being a young female entrepreneur
• And how having blue hair can help

And Zoe's book/ content/music recommendations.....

WORLD OF TOMORROW by Dan Hertzfeld

THE LARK ASCENDING - Ralph Vaughan Williams

 KAFKA ON THE SHORE - Haruki Murakami

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail

The FutureView podcast is published in conjunction with InsightPlatforms.com
This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.

Episode 3  of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences.

Learn how it all works with co-founder and CEO, David Stiff.  David also shares key take outs and tips from his entrepreneurial journey.  We cover.... 

• David's journey from Melbourne to Tel Aviv to Los Angeles
• Why he's a true romantic
• Working in production and the market opportunity for more data
• Building out AI solutions to analyse likelihood of ROI for entertainment content
• The role of humans in the process
• AI's inter-relationship with 'traditional' research methods
• Potential future impact on research
• Recommendations for founders/ attracting investment
• How Ashton Kutcher helped...
• Can research companies really be a VC case
• Where Vault goes next.

And David's book/ content recommendations.....

CROSSING THE CHASM.  Geoffrey Moore.

WHO IS MICHAEL OVITZ. Michael Ovitz.  

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

Send us Fan Mail

The FutureView podcast is published in conjunction with InsightPlatforms.com.
This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.

Episode 2 of Season 2 focused on another major consumer brand...Haleon. You may not know them by name by they're the NYSE/ FTSE 100 company behind a ton of major consumer brands such as Advil, Voltarol, Sensodyne, the list could go on...

They've done amazing work in embedding deep human understanding, backed by a very innovative approach to consumer insights, led by James Sallows,  Global Head of Transformation & Capability, Consumer & Business Insights & Analytics.

Obviously we explore why James's title is so long  but also lean on his experience from major companies in the space such as Ipsos, Kantar, Schlesinger Group and IPG Mediabrands to explore areas such as: 

• How Haleon uses an innovative insights process to positively influence health and wellness
• The balances between product development and marketing research
• Embedding insights into a major organisation; Haleon's academy and mini MBA
• What is an insight? How to define for real impact
• The balance between automation and consultancy
• Advice for agencies
• Using insight techniques in areas such as conflict resolution

And James's content recommendations...

MOONDUST: IN SEARCH OF THE MEN WHO FELL TO EARTH.  Andrew Smith.

LEMON: HOW THE ADVERTISING BRAIN TURNED SOUR. Orlando Wood. 

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

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To kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA.  

Building from positions at The Guardian newspaper group and Universal Pictures, Tessa now has over-arching responsibility for the NBA's consumer research. We discuss a wide range of topics, including how to build fan relationships, consolidation of multiple data strands, international considerations and advice for agencies, internal practitioners and anyone wanting to make their way in the industry.  

The FutureView podcast is published in conjunction with InsightPlatforms.com. 

This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3.

 In this episode we cover:

• Tessa's pathway and role in The NBA
• Integrating different data strands
• Working across content: publishing and movies
• Use of ML and AI
• How to generate impact internally
• Differences across international markets
• Advice for agencies

And Tessa's content recommendations...

PRIVATE EYE magazine

PODCASTS:  The Guardian: Today in Focus, The News Agents, The Rest is Just Politics, You're Dead to Me. 

All episodes available at  https://www.insightplatforms.com/podcasts/

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Among many other prominent positions, John Hegeman is the former President of Orion Pictures, COO of Fox Atomic, CMO of Lionsgate and now Chief Creative Officer of Wayward Entertainment. In this wide-ranging conversation, we explore the evolution of research  techniques to launch movies and TV shows, John's tips for career success,  streaming vs in-cinema, the role of AI and key digital marketing metrics to track. 

This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content.

 In this episode we cover:

• Tips for success in the entertainment industry
• Evolution of research in movies
• Helping creative execs with data
• What digital metrics should you look for in a campaign
• Connecting upper funnel with sell-through
• Using AI to identify hits and break down research silos
• How Wayward is navigating disruption
• Are movies in cinemas going to come back?

And John's book recommendation....

THE WORLD ACCORDING TO GARP - John Irving. 

All episodes available at  https://www.insightplatforms.com/podcasts/

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Melva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC.  Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group.  She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy. 

This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content.

 In this episode we cover:

• Why Melva didn't pursue a career in radio
• Her journey into research and insights
• Understanding kids...today and any generation
• Battling with institutional prejudice
• How the research industry can make a difference
• A new tool to encourage cultural empathy
• Lessons from mentors

All episodes available at  https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]