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Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. 

This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected]

 In this episode we cover:

• Crispin's environmental focus
•  Structuring for cash flow management & profitability
• The importance of intellectual rigour
• How Behaviorally uses AI to best effect
• The evolution of mTab
• Crispin's work across trade bodies 
• Why young people should come into the industry
• Getting surveys wrong (and right)
• Quickfire round

And Crispin's book recommendation:

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEY

All episodes available at https://www.insightplatforms.com/podcasts/

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Christian  talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. 

Brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected]

 In this episode we cover:

• Christian's difficulties with English
•  How consumer insights inform streaming strategy at Paramount Global
• Differences between TV and streaming KPIs
• Distribution business models
• Supporting ad sales
• Recent innovations
• Advice for young people coming into the industry
• Advice for agencies
• Quickfire round

And Christian's media recommendation

EMILY MAITLIS:   McTAGGART LECTURE

https://www.youtube.com/watch?v=ue3ouzsqpzE

All episodes available at https://www.insightplatforms.com/podcasts/

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Gareth  Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....

Brought to you by Horizon  https://www.gethorizon.net/

 In this episode we cover:

• Gareth falling off stuff
• From the White House beat to consumer insights
• Shaking up storytelling 
• Learning from journalism
• From starting an agency to sale
• Tips to build client relationships and sales
• Effectively integrating agencies
• What comes next? Predictions.....

Ands some great book recommendations...

TOWNIE : ANDRE DUBUS III
THE OTHER WES MOORE, ONE NAME, TWO FATES:   WES MOORE

All episodes available at https://www.insightplatforms.com/podcasts/

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An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. 

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

• How Kristin gets over her fear of flying!
• The role of WIR(e) - promoting representation for women in the industry
• Her entrepreneurial journey & focus on always learning something new
• When it's time to move on....
• Building a software business
• Advice for enterprise sales
• Optimising value in the current environment

Ands some great book recommendations...

ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James Clear

GROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS  by Tiffani Bova

All episodes available at https://www.insightplatforms.com/podcasts/

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What are the best means to understand family audiences? Differences between toys, video games and movies;  looking forward to the metaverse; tips for agencies and young researchers.

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

• Elliott's commitment to Eurovision!
• His role at The Lego Group
• Researching family audiences
• Differences between countries
• Commonalities & differences between research in toys, video games & movies
• How the metaverse may come into play
• Advice for young researchers
• How agencies should pitch
• What the industry can do to encourage diversity & representation

As well as book recommendations
1984    by George Orwell
KLARA AND THE SUN  by Kazuo Ishiguro

All episodes available at https://www.insightplatforms.com/podcasts/

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The evolution of the sampling/ panels business and Michael's entrepreneurial journey

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

• How Michael has one well-behaved dog
• Pathway through the industry
• The evolution of panels and panel economics
• Raising money
• Advice for early stage businesses
• Balance between growth rate and ebitda
• Product development & sales approach
• The relentless pursuit of data quality
• Working from home vs the office

As well as Michael's book recommendation: 
NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION   by Reed Hastings and Erin Meyer

All episodes available at https://www.insightplatforms.com/podcasts/

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Understanding the research process bringing great movies to new audiences.

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

• David's secret life at college (he may have to kill you)
• Pathway into the industry & current role
• How the greenlight process works
• Use of test screenings and working with film-makers
• Creative strategy & testing
• Tracking & in-flight marketing optimization
• Theatrical release, PVOD & Streaming

As well as David’s forthcoming film recommendations, check them out (in cinemas first!):

TAR     
https://www.imdb.com/title/tt14444726/

HONK FOR JESUS, SAVE YOUR SOUL
https://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0

ARMAGEDDON TIME
https://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0

SPOILER ALERT: THE HERO DIES
https://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0

All episodes available at https://www.insightplatforms.com/podcasts/

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Digging into the pioneering  research into outdoor sports at Adidas, with Annie Melnic,  Head of Consumer Insights.  

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

In this episode we cover:

• How to say Adidas properly! Clue: you get a choice
• Relative benefits of dashboard and SaaS 
• What makes agencies stand out
• Mistakes agencies should avoid
• Adidas's product development lifecycle and use of multiple data streams
• Encouraging sustainability & environmental responsibility
• Learnings from Annie's career and tips for the future

As well as Annie’s book recommendations, check them out:

• The Right It  by Albert Savoia, former Director of Engineering and  Innovation Agitator at Google
• Positive Intelligence  by Shirzad Chamine, Chairman of CTI, the largest coach-training organisation in the world
• The Chimp Paradox   by Professor Steve Peters, renowned clinical psychiatrist from the world of elite business and sport

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]