Should I Quit My Job? My Business Idea Is Calling Me

My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Want to know if your business idea is worth quitting your job to pursue? Don't miss out on learning the Business Idea Breakdown, and revealing exactly where you need to place your energy today so that you can enjoy owning a profitable business in the future. Listen now! Top Tips

• "If they don't get it in 60 seconds your idea isn't ready yet." - Canon Wing
• What is this clarity of concept? This is something you need to know inside and out so you know what to do before quitting your job. Learn more now!
• "Having a truly unique path to offer your customers is vital to your business in today's competitive market scape."
• Avoid getting caught up thinking about your own cleverness, and forgetting about the most important part: The clarity. Listen now…
• "When clarity of concept is believed, choosing your brand is easily achieved."

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Marketing vs. Branding - What Comes First and Why My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Marketing vs. Branding – What's the difference between them? What comes first and what is more important? Brander Canon Wing answers these questions and explains how your brand can become beloved to your target audience. Know more about success stories such as Maybelline, and how it has used branding and marketing to cement itself in the minds of its community. Watch now! Top Tips

• Branding is the process of creating awareness of a unique name, personality, and differentiating identity. On the other hand, marketing is the process by which you tell people about a product or service, and promote and advertise.
• 74% of brands that don't work to create a connection with their ideal audience end up on the chopping block. The goal has to be to create brand loyalty – a consistent, long-term relationship with customers – rather than to make a quick sale.
• Continuing Customer Connection is something that you build via effective branding as well as marketing. It is how a business survives. Anything can change buying behavior, but when there is a real connection with the brand, the buying choice might remain unchanged.
• Maybelline is a great branding case study; a brand that has been around for over 100 years since its first mascara came out. Over the years it has stayed relevant, evolved to effectively use technology, and continued to have the sort of brand personality that appeals to its target audience.
• Why do people care more for a brand like Netflix, a subscription service, than Google Movies, which is a pay-per-view service? This is because of the way that Netflix successfully prioritizes a long-term customer relationship over the quick sale, and because of how it communicates and connects with its people.

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How To Increase Sales With Offers

My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ Did you know there are 4 main obstacles to buying? These 4 things are what most frequently stand between you and making a sale, and in today's episode, you are going to learn what they are and how to overcome them all at once! Don't miss out… Top Tips

• "By addressing your audience's limiting beliefs, you can create an absolutely irresistible offer, no matter the product or service."
• There are 4 main obstacles to buy and every successful sales offer overcomes all 4 of these obstacles to buy in their messaging.
• "When people are looking to enter your brand for the first time, they are seeking a refinement, a new dimension, or a complete 180 in their status."
• What are the questions your potential customers are asking when you share your offer? If you have no idea, then you urgently need to do this….watch now!
• "Any obstacle to buy is centered around a limiting belief, and overcoming the limiting belief is paramount to selling to mass audiences."

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How to Avoid Spreading Your Brand Too Thin

My GIFT to You https://howtocomeoutofnowhere.com/tbt1/ If you have a successful brand, a brand extension makes a lot of sense, right? Yes, it does, but you also run the risk of spreading your brand too thin, explains namer and branding expert Canon Wing. In this episode, she looks at case studies of brand extension fails from Harley Davidson, Colgate, Dettol, and more, while contrasting these with successful brand extensions like Michelin, Uber & IKEA. Listen now! Top Tips

• Brand extensions are five times more likely to succeed than new launches. However, there is the risk of spreading a brand too thin.
• A lot of companies got it wrong. Even Virgin, a brand that usually does brand extensions brilliantly, slipped up with Virgin Brides.
• When a brand extension is able to build on the reputation, authority, and trustworthiness of the brand, it will succeed. However, off-brand extensions and incongruous attempts to cash in on the latest fad or trend will be much less likely to succeed.
• The dilution of a brand happens when Harley Davidson goes off-brand and launches a cake decoration kit or Colgate launches frozen dinners. However, when Uber launches Uber Eats this is a much more logical brand extension and it works.
• For a brand extension to work, a brand must examine whether there is a demand for it. It can also be something new or ingenious that will make customers go, "I wanted that and I didn't even know it!"

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8 Key Brand Experiences For Marketing To Millennials

My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Do you know which generation has immense buying power right now? The Millennials! They are 50% of the working and spending population today. So, as a brand, you must know what makes them tick. Namer and branding expert Canon Wing shares her 8 pointers to market to millennials and make them want you. Don't miss it! Top Tips

• Millennials are the surly teens of yesterday and the buyers of today. Fitness, health, travel & camping, casual dining, coffee, skincare, automotive, frozen foods and personal finance brands must know how to market to millennials.
• Time magazine called them the entitled narcissists but also the generation that would 'save us all'. They are the link between Boomers and Gen X. They drive market dynamics and cultural change as well.
• Brands like Netflix, Starbucks, GoPro, Uber, and Chipotle have successfully marketed to millennials, which is a big reason for their success. They understood what is important to millennials and they delivered.
• Brand values, experiences, options, health, speed & convenience, engagement, ownership are some of the things that are very important to millennials. Brands can use this to become relevant to this demographic.
• Brands have to be mobile-friendly, Instagram-worthy, support a cause close to their hearts, make them experience joy, and create relationships with millennials. This is how brands can become relevant to and beloved of the millennial buyer.

Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com 8 key brand experiences for marketing to millennials, brand experience, brand experience examples, digital brand experience, how to brand your business, how to bring in more customers, how to market to millennials, immersive brand experiences, importance of marketing in business, important marketing strategies, key elements of marketing, marketing to millennials, marketing to millennials in 2022 #CanonWingTheNamer #Inspirationtomillions #branding #entrepreneur #millionairemindset #millennials #marketingtomillennials #netflix #starbucks #gopro #uber #chipotle #cocacola #engagement #buyingdemographic

Top 10 Branding Truths All CEOs Must Know

My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Do you think your brand is unique and beloved and trusted? If not, how can you make it so? Brander and namer Canon Wing shares the 10 truths about branding that every CEO should know. Find out about branding best practices followed by the Fortune 100 companies, know how to create trust & value, align with the ethics of your community, and brand like a boss! Top Tips

• Amazon became the world's most valuable brand within 30 years of founding, and today is one of the best known, most trusted companies in the world. There are lessons here for other brands to learn as well.
• The name of a brand is a vitally important decision because the right name works for you 24x7 and the wrong name works against you 24x7. A name needs to be attractive, relevant, and memorable without being misunderstood.
• Trust of the consumer is a brand's most valuable currency. To gain the trust of your ideal audience, the actions of a company matter and the brand message has to align with the values and ethics of its community.
• Consistency is the key to effective branding. Not only do the visuals of your brand have to be consistent in terms of logo, packaging, color scheme, etc., but your brand values and company decisions have to be consistent as well.
• Brands need to be flexible in that they should be able to adapt to a changing market scenario and evolve with the changing needs of their consumers. A company has to recognize that its brand is its most valuable asset and invest resources into that brand.

Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com business, business coaching, business growth, business success, grow your business, how to be successful, how to build a successful business, how to build a successful business online, how to establish a successful business, how to grow your business fast, how to grow your business online, how to set up a successful business, how to start a business, marketing strategies, marketing strategy, small business, social media marketing, strategies to grow your business

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How To Effectively Delegate Tasks For Success

Get the Delegation Chart Here https://bit.ly/32Wjpfl Are you good at delegating? Before you say "yes," consider this: Harvard Business Review recently revealed that 75% of Entrepreneurs are bad at delegating, and most of them don't even realize it! Learn more now! Top Tips

• Entrepreneurs with poor delegation skills make over 30% LESS revenue. Let's clear out this unnecessary overwhelm of to-dos for you, right now.
• Yes! Your company needs you. It can't move forward without you. But concentrate your efforts on the wrong aspects, and you can actually slow the progress of your company's growth.
• There is a difference between being involved and being essential, and many entrepreneurs confuse the two. Learn more now!
• "You set your whole team up to win when you delegate tasks that play to their individual strengths."
• Without realizing it, a low-talent delegator stifles the growth of not only the individuals but of the company as a whole by controlling all the decision-making at every level.

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How to Win Brand Loyalty in 2022

My GIFT to You https://canonwing.com/branding-checklist/ What is your business plan for 2022? To win Brand Loyalty, right? Brand Loyalty is at the heart of EVERY business plan! The consumer market has evolved dramatically in the past two years. Don't miss out on my Top 5 Tips for winning Brand Loyalty in 2022…Listen now! Top Tips

• When your brand communicates shared values, you unite a community of people who are passionate and enthusiastic about making the world a better place, through the expression of your brand.
• Word of mouth advertising is 50X more effective than any sales pitch, advertisement, promotion, or marketing strategy in existence.
• "The desire to belong is already there, and what your brand must do is throw the kind of party that will make your Ideal Individuals feel at home."
• People don't want brands to be perfect. What people really want from a brand is authenticity, accountability, and consistency
• "A brand community is a group of people who love how your brand makes them feel SO much that they can't wait to tell other people about you."

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What Makes a Brand Culture Great in 2022?

My GIFT to You https://canonwing.com/branding-checklist/ The breakthrough brands of 2022 will be the ones who get their culture right from the very beginning. Avoid expensive rebrands, and other common mistakes now by getting these top 5 tips from a Fortune 100s branding insider! Listen now! Top Tips

• "Keep your brand's promise in a way that inspires your team, and your team will inspire your customers."
• The way your employees feel will ultimately determine the way your customers feel. It is inescapable. It may not happen all at once, but if your employees don't feel valued, then eventually, neither will your customers.
• A WHOPPING 71% agree that if a brand appears to be putting profits over their own people, they will lose trust in that brand FOREVER.
• When your brand Communicates Shared Values, you unite a community of people who are passionate and enthusiastic about making the world a better place, through the expression of your brand.
• Today's digital marketplace brings us SO MANY OPTIONS, that we no longer have to make product-based decisions anymore...Learn more now!

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Facebook Name Change – Significant Branding or Just Deflection?

My GIFT to You https://canonwing.com/how-to-come-out-of-nowhere/ Facebook consistently received bad press because of whistleblower revelations and scandals recently. It now changes its name to Meta. Is this just deflection or will it be a successful rebrand? Canon Wing has examples of successful rebrands from the past and explains why Facebook's might not be one. Don't miss this episode to get valuable insights for your own brand. Top Tips

• Just two years ago, Facebook was trying to cement its ownership of apps like WhatsApp and Instagram. Now, making a 180-degree turn, the parent company Facebook changes its name to Meta at a time when its reputation is at its lowest.
• This is similar to the time when Google changed the name of its holding company to Alphabet Inc. At the time, the company was facing antitrust, ranking manipulation and other charges. Now Facebook faces charges from whistleblowers and others.
• Facebook is changing its name at a time when it is in the dock for permitting its products to be misused to subvert democracy and criminal activities. The company is seen to privilege profit over the public good.
• In the past, name changes like Philip Morris to Altria did not work because that was mere deflection. Other changes like KFC, WWE and ValuJet Airline worked rather better, and Canon Wing explains why.
• The current name change from Facebook to Meta is unlikely to work since it is seen as deflection and an attempt to distance from bad press. Right now Mark Zuckerberg is not doing enough to take accountability, nor promising to mend what seems broken.

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