Inspiration to Millions

Inspiration to Millions

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Inspiration to Millions episodes

  • How to Activate Brand Awareness in 2021 [Case Study: Skims] with Canon Wing (aka Cannon), Branding Expert
    How to Activate Brand Awareness in 2021 with Canon Wing [Case Study: Skims] My GIFT to YOU: Get the Branding Checklist Here! https://canonwing.com/branding-checklist/ Top Tips:
    • Okay so let's cut to the chase you WANT high brand awareness because it builds trust, it creates value, and it solidifies brand loyalty. Watch the episode now!
    • Business as we know it is once again changing. And what people want from the brands they love and choose to welcome into their lives—is definitely changing.
    • "We are far more likely to exercise acceptance with the brands who make us feel truly and unconditionally accepted."
    • Because of the internet, even the smallest business has extraordinary reach from one end of the globe to another— so give your brand a strong voice that will resonate and align with the values and ethics of your ideal audience.
    • Even if your brand hasn't launched yet, it's never too early to start seeking out your ideal individuals and interacting with them online.
    Have Questions? I LOVE Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner #brandstrategy, #skims #kimkardashian, #brandawareness, #startupadvice What is Brand Awareness How to get more brand awareness How to get more brand awareness in 2021 Are Skims good shapewear? Skims shapewear reviews How to be a popular brand How to be a popular brand in 2021
    10 min
  • How To Apologize, As a Brand with Canon Wing (aka Cannon), Branding Expert
    As promised, here's the surefire tool to help you stay consistently on brand. https://canonwing.com/branding-checklist/ How To Apologize, As a Brand with Canon Wing There's a right and a wrong way for brands to say sorry when they make a mistake. Pepsi did it wrong, but KFC and several other brands got it exactly right. When you know how to say "I'm Sorry" correctly, you can make your brand come out stronger, win hearts, and actually increase your customer base even after a PR nightmare. Check out how! Top Tips
    • Everyone makes mistakes, including brands both big and small. The important thing is for brands to know how to apologize and how not to apologize. Go for the sincere, unconditional apology and avoid the deflection of the half-apology. Your community can tell the difference.
    • When Pepsi made a tone-deaf ad about public protests with Kendall Jenner, they tendered a half-apology that did not take responsibility. They seemed to tell people that it wasn't really their fault that people found the ad offensive.
    • KFC nailed their public apology when they owned up to their mistake and used some gentle humor to say sorry in an authentic and charming manner.
    • When brands say sorry without making excuses or deflecting blame, this comes across as a genuine and authentic apology, one that customers appreciate.
    • Brands should admit to their mistakes right away, ask for feedback from their customers and apologize with their actions. This makes for an effective brand apology that fosters an emotional connection with customers.
    Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com #CanonWingTheNamer #learntosaysorry #brandstory #brandengagement #authenticbranding #pepsiad #kfc #brandstrength #brandintegrity #kendalljenner #marketingfail #authenticity #businessethics #businesssuccess
    15 min
  • What is a Brand Culture? with Canon Wing (aka Cannon), Branding Expert
    What is a Brand Culture? Here's Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ Why is a brand culture so important? Because your brand culture will ultimately define how the entire world feels about your brand. Are those stakes high enough for you? Listen to the episode now! Top Tips:
    • "A healthy brand culture means your brand's promise of a greater future is being kept for your employees with the same consistency as you want for your customers."
    • Yesterday's consumers wanted to see your product in action.
    • Today's consumers want to see your brand in action
    • "Your brand's purpose is to make people's lives better, so start with the lives of your employees and it will catch like wildfire to your customers."
    • Many business owners make the mistake of telling their team what they want customers to think and feel about the brand, and believe they are paying their employees to project that impression whether it's true or not…You can do better! Listen now...
    • "How can your employees successfully telegraph to your customers what makes your brand so outstanding from the rest, if they aren't experiencing it firsthand themselves?" Learn more now!
    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #branding, #brandingtips, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #brandstrategy, #socialresponsibility, #brandloyalty, #MrRogers, #tomhanks, #weightwatchers
    4 min
  • How Authority Builds Trust in a New Brand with Canon Wing (aka Cannon), Branding Expert

    How Authority Builds Trust in a New Brand with Canon Wing

    GIFT: Here's How to Pass The Blink Test

    https://howtocomeoutofnowhere.com/tbt1/

    The number one way Big Brands got their meteoric RISE! Get the Answer Key From this Fortune 100 insider.

    You don't need to be a celebrity or have a massive online following to start building your brand's reputation as an authority in your industry. Here's the top four strategies for building authority so your new brand can Come Out of Nowhere. Watch here!

    Top Tips:

    ✅ As cautious as today's ultra-discerning digital consumers can be, when presented with the powerful emotional trigger of Authority, will easily begin to trust a brand. Learn more now!

    ✅ People are beginning to favor brands that choose one thing, and then strive to do that one thing better than anyone else.

    ✅ "Naming your brand's higher purpose, the heart and the humanity behind what your brand has to offer the world, is an incredibly powerful use of authority because it makes your brand an expert in making the world a better place."

    ✅ Be able to express in one snappy sentence exactly who your business is and what value it provides...

    ✅ The purpose of using authority in branding is to establish trust, and never to position your brand above your Ideal audience. Always use authority from a caring and helpful standpoint, and as an opportunity to start a conversation.

    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

    [email protected]

    www.canonwing.com

    #CanonWingTheNamer, #relationshipmarketing, #emotionalbranding ,#brandloyalty, #wordofmouth, #Inspirationtomillions, #Howtocomeoutofnowhere, #marketing, #branding, #Businessowner, #Brandstrategy, #brandstrategy2021, #businessplan, #entrepreneur, #brandingtips, #marketingtips, #brandingtips2021, #marketingtips2021

    13 min
  • What's the Biggest Challenge a New Brand faces? with Canon Wing (aka Cannon), Branding Expert
    What's the Biggest Challenge a New Brand Faces? There is ONE obstacle every new brand faces that stands out above all the rest. Find out what it is and how to overcome it on today's insider episode of Inspiration to Millions! Here's Your ANSWER KEY for PASSING THE BLINK TEST https://howtocomeoutofnowhere.com/tbt1/ Top Tips:
    • Every brand is born with the same purpose: To help create a greater future.
    • "I'd say How to Come Out of Nowhere is definitely the most challenging obstacle a new brand faces, and as far as the best way to overcome it…" Learn More now!
    • If we know, love, and trust the person who recommends a brand to us, we're 50X more likely to buy from that brand.
    • Sharing your brand with another person through word-of-mouth advertising should make your customer feel like they are participating in making someone else's life better.
    • [BONUS] Learn the top four most common obstacles to buy, and learn how your brand can overcome them all. Listen now!
    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. [email protected] www.canonwing.com #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #popularbrand, #famousbrand, #emotionalbranding, #brandstrategy, #community, #brandcommunity, #socialresponsibility
    5 min
  • How to Create a GREAT Brand Tagline and Logo with Canon Wing (aka Cannon), Branding Expert

    How to Create a GREAT Brand Tagline and Logo with Canon Wing

    Here's Your ANSWER KEY for PASSING THE BLINK TEST

    https://howtocomeoutofnowhere.com/tbt1/

    Description:

    Having the right tagline and logo for your brand is a BIG DEAL. Here are the most critical branding Do's and Don'ts when creating a tagline and logo that is pure gold. Listen Now!

    Top Tips:

    ✅ Statistics show that 8 out of 10 people will read a name and a tagline before they decide to delete or dive in...Learn more now!

    ✅ "All the greatest taglines throughout the history of branding are an invitation to a Greater Future."

    ✅ Your tagline is the invitation to The Greater Future your brand has to offer. It sets the tone; the emotional atmosphere of a brand.

    ✅ A tagline should make your ideal individuals IMMEDIATELY think: "Finally! I found my tribe!"

    ✅ "If your brand starts to feel repetitive to you, then you are doing it right."

    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

    [email protected]

    www.canonwing.com

    #CanonWingTheNamer, #Inspirationtomillions, #howtocomeoutofnowhere, #branding, #brandingtips, #marketing, #marketingtips, #relationshipmarketing, #entrepreneur, #businessowner, #businessplan, #happycustomers, #loyalcustomers, #popularbrand, #famousbrand, #emotionalbranding, #brandstrategy, #community, #brandcommunity, #socialresponsibility, #enthusiasm, #brandloyalty

    5 min
  • What Are The First Things I Need to Build a Brand? with Canon Wing (aka Cannon), Branding Expert

    What Are The First Things I Need to Build a Brand? With Canon Wing

    Here's Your ANSWER KEY for PASSING THE BLINK TEST

    https://howtocomeoutofnowhere.com/tbt1/

    What are the FIRST 3 THINGS you need to do when building a brand? Get your jumpstart now, with today's exclusive FAQ episode with CEO of Inspiration to Millions, Canon Wing. Listen Now!

    Top Tips:

    ✅ All of your income will be from listening, and it's never too early to start getting to know your ideal individuals better than your competitors.

    ✅ Treating every single opportunity you can get to listen to your ideal individuals as anything less than pure gold, is an opportunity missed to expand your brand's community.

    ✅ "For any brand, there is gold in listening. Start listening now, and never ever stop."

    ✅ People often won't remember exactly what they see, or what they read, but they will remember how a brand makes them feel.

    ✅ "You want your brand's name to open a wide and welcome door that feels like coming home."

    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

    [email protected]

    www.canonwing.com

    5 min
  • Why Do I Need a Brand? with Canon Wing (aka Cannon), Branding Expert

    Why Do I Need a Brand? With Canon Wing

    Here's Your ANSWER KEY for PASSING THE BLINK TEST

    https://howtocomeoutofnowhere.com/tbt1/

    "Why do I need a brand?" You have a brand, even if you think you don't. On today's episode find out exactly what you have to gain from building a brand, and what you're likely losing out on by not taking control of the narrative. Listen now!

    Top Tips:

    ✅ "Your brand gives you the opportunity to connect with millions of people on a more intimate level than any one person, product, or service is capable of doing alone."

    ✅ In this fast-paced digital marketplace where information is constantly flooding our senses, we've needed to all become professional deleters just to get through the day.

    ✅ "When we recognize ourselves in the brands we love, the act of buying from that brand becomes a form of self-expression."

    ✅ If your definition of being successful means creating a vibrant community of loyal and engaged customers who can't wait to tell their friends about you, then your definition of success is Brand Loyalty.

    ✅ "A great brand has a consistency in character that builds trust, and that trust builds love."

    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

    [email protected]

    www.canonwing.com

    6 min
  • How to Fix Your Brand with Canon Wing (aka Cannon), Branding Expert

    Why Fear Tactics Are Damaging Your Brand, and How to Fix It with Canon Wing

    Here's Your ANSWER KEY for PASSING THE BLINK TEST

    https://howtocomeoutofnowhere.com/tbt1/

    Fear is one of the most powerful emotional triggers in branding, and most brands are either using wrong or not using at all. But if you get it right, your brand is in for a major growth spurt, and I'm going to show you how to use it best, right now.

    Top Tips:

    ✅ Fear tactics absolutely can damage your brand! But when you know the secrets to using it effectively, it can also be a major opportunity to grow your brand...learn more now!

    ✅ Why should we use the emotional trigger of fear at all? Why play with fire? Because when you do it right, IT TOTALLY WORKS!

    ✅ People aren't seeing fear-based marketing being used very much at all right now, and that could be a beautiful thing for the brands who know how to use it subtly and responsibly.

    ✅ "Whatever problem your brand is promising to help them solve, bring awareness to it through the perspective of someone who understands EXACTLY where they are coming from…"

    ✅ You never want to position your brand to look down its nose at your Ideal Individuals. You always want to be right by their side through thick and thin, guiding them out of their predicament with the help of your brand.

    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

    [email protected]

    www.canonwing.com

    17 min
  • Brand Strategy—Using Competition to Increase Conversions! with Canon Wing (aka Cannon), Branding Expert

    Brand Strategy—Using Competition to Convert Like Crazy! With Canon Wing

    Here's Your ANSWER KEY for PASSING THE BLINK TEST

    https://howtocomeoutofnowhere.com/tbt1/

    Want access to loads of free content that is not only 100% on-brand, but also sparks tons of user engagement? Watch this episode to gain an all-access pass to the greatest content your brand may ever need!

    Top Tips:

    ✅ Learn how you can use Ben and Jerry's example to compel your customers to generate content that is 100% on-brand by inspiring the very emotion that compels your audience to buy from your brand in the first place...Listen now!

    ✅ The decision to buy is always emotional and the people who need your brand the most will be the people who need the feeling your brand inspires the most.

    ✅ Ask your brand community to show off their creative side, and whether it's through drawing, painting, dancing, sculpting, cooking, gardening, quilting, constructing...the results will be pure gold.

    ✅ When invoking the powerful emotional trigger of competition to grow your following, it's important not to also invoke the WAY too prevalent emotion of compare and despair that many people experience on social media platforms...Learn More NOW!

    ✅ It's only all in good fun if everyone is having fun. We are emotionally motivated by winning, but it doesn't serve anyone to use your brand competitions to create losers. So be sure to spread the love around!

    Have Questions? I Love Questions Because The Courage To Ask Is the #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly.

    [email protected]

    www.canonwing.com

    9 min

About Inspiration to Millions

From the publisher's feed

Welcome to the Entrepreneurial Renaissance where every content creator has the best opportunity in history to become an Inspiration To Millions! Join Canon Wing, renowned Namer who has named products…