In this episode, Drew and Steve dive deep into the dynamics of false and unwanted identities that emerge from core fears—failure, unworthiness, and the need for love. They explore how these fears shape reactive behaviors like fight, flight, and tend-and-befriend responses, drawing on neuroscience, Positive Intelligence (Shirzad Chamine), and leadership models like the Leadership Circle and DISC.

The conversation weaves through practical insights on how these false identities impact personal growth and leadership, including the role of the inner critic (or “Judge”), survival mechanisms, and the stress-driven tendencies of high performers. Drew shares brain science analogies (human vs. rabbit brain), real-world coaching experiences, and creative strategies like naming inner saboteurs to create psychological distance. Together, they emphasize the importance of mindfulness, internal safety, and reclaiming identity from external validation.

In the debut episode of the INSPIRE podcast, Drew and Steve dive deep into the powerful theme of identity—what it is, what it isn’t, and why it matters for anyone seeking authentic personal growth and effective leadership.

Using a three-circle model of the self—True Self, Unwanted Self, and False Self—they explore how these layers shape our behavior, decisions, and sense of purpose. They introduce the concept of “Not Identity”—the noisy, often unconscious parts of us that aren’t truly who we are, but have learned to perform, protect, or please.

Steve shares his journey of grappling with “not identity” and how his growing clarity around his core identity has brought more inner calm. Drew and Steve offer metaphors that bring the conversation to life, including the image of a mountain climber reaching the summit, unable to enjoy the view while still carrying a heavy backpack of false expectations and inner critics.

They also unpack the neuroscience of change, including neuroplasticity, and discuss how naming our “saboteurs” (false selves) can help us shed old patterns and reclaim joy, purpose, and clarity. This episode sets the stage for the season ahead, offering a compelling and compassionate framework for understanding who we are—and who we are not.

In this very first episode of the INSPIRE Podcast, executive coach Drew Lawson welcomes listeners into a new kind of conversation — one that goes deeper into what it means to live and lead with intention, curiosity, and depth. Joined by his assistant Terence, Drew introduces the seven foundational themes of the podcast, each represented by a letter in the acronym I.N.S.P.I.R.E.:

Identity, Not Identity, Spiritual, Physical, Intellectual, Relational, and Emotional.

Through a warm and authentic dialogue, they explore how each theme shows up in leadership and life, and how these categories will shape future episodes. You’ll also hear a playful, real-time coaching tool (the coaching wheel) in action as Terence maps out his current focus areas — making this a grounded and relatable kickoff to what promises to be a meaningful journey.

Whether you’re leading a team, navigating change, or just curious about how to grow as a person, this episode sets the tone for reflection, honesty, and inspiration.