In this episode, I am joined by Cherie Hoeger, CEO and co-founder of Saalt, to unpack how she turned a stigmatized product category into a movement-driven brand that is changing the way people think about period care. In this conversation, we get into what it really takes to build a brand people trust instantly, how intentional packaging helped Saalt land in Target and become its best-selling cup, why education is the key to changing consumer behavior, and how Cherie built a mission-led company that is driving real impact around the world.
We cover:
- How Cherie built Saalt and turned period care into a mission-driven brand
- Why branding and packaging were critical to standing out in a crowded, stigmatized market
- The story of how intentional packaging helped Saalt land in Target and become its best-selling cup
- How Cherie used focus groups and customer feedback to build a brand people felt part of from day one
- What makes Saalt’s products different and why education has been central to consumer adoption
- The bigger mission behind the business, from period poverty to global water and sanitation initiatives
- Cherie’s advice for founders building bold brands in industries people still struggle to talk about
Download the Guide: 5 Strategic Brand Choices → https://solbritestudio.myflodesk.com/strategic-brands
SHOP SAALT
www.saalt.com
@saaltco IG: https://www.instagram.com/saaltco/
@saaltco TT: https://www.tiktok.com/@saaltco
@saaltco YouTube: https://www.youtube.com/@saaltco
@saaltco FB: https://www.facebook.com/saaltco/
CONNECT WITH CHERIE
LinkedIn: https://www.linkedin.com/in/cherie-hoeger-5b3679b/
@cherie.hoeger IG: https://www.instagram.com/cherie.hoeger/
@cherie.hoeger TT: https://www.tiktok.com/@cherie.hoeger
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