Inspired by Her

I'm so excited to bring you the latest episode of the Inspired By Her podcast!! In this episode I chat with the lovely Rosie Gaul of Rosie Cakes Canberra. Rosie was a public servant for 15 years and has grown her cake decorating side hustle into a thriving business she operates full time, and now also has a successful membership and subscription container.

She has a passion for not only making cakes but also helping busy Mums create their own beautiful cakes and in turn, sweet memories for their kids (all while enjoying a bit of a creative outlet away from the home / work / parenting juggle!). I love sharing these success stories of perfectly imperfect launches and learning along the way, to remind us all that we don’t need all the shiny things to have a fun, flowy and profitable launch. Grab a cuppa (and a slice of cake if you have some on hand 😉) and enjoy this episode!

It's been a minute since I put a podcast episode out but we are back in style with my latest guest, the lovely Stacey Hughes! Stacey is a Kajabi Course Creator and also a Facebook ads expert; she loves helping business owners get their head around ads as an effective marketing strategy and create a predictable flow of new leads.

During our chat we cover:

💛 The importance of the pre-launch phase to set yourself up for success
💛 Having an experimental attitude to launching, and refining your systems and methods through experimentation
💛 Using paid workshops to grow your audience
💛 Types of ads to run in your pre-launch phase
💛 How much should you be spending on ads for your launch

Make sure you have a notepad handy because there is SO much great advice in here you will want to put into practice in the future.

 StaceyHughes.co
https://www.instagram.com/staceyhughes.co/

 Podcast

This weeks guest episode is one not to be missed! Kerry is sharing with us how she launched her membership in 2021 and got 165 founding members without a launch event and without paid ads.

She has been building a community through her bricks and mortor business and was able to leverage this loyal community when she launched her digital offer. Kerry shares what types of support she got for her launch and some gold nuggets around creating a launch experience that feels aligned and authentic to you so that it is a tonne of fun!

Grab a notepad and pen for this episode and tune in!

To connect with Kerry you can find her links below:

Instagram: https://www.instagram.com/everyday_harmony_hub/ 

Website: https://www.everydayharmonyhub.com.au/ 

Whether you use Kajabi or another platform for your website and course, this week I am sharing 5 of the most common set-up mistakes I see and how to avoid making them.

The most common things I see are:

They may seem small but if you want your brand to come across as professional and polished then these small changes can make a big difference! Tune in and then head over to see whether you can make any changes to your set up!

I am so excited to be chatting in this weeks episode with the beautiful Tash Guthrie. She has an online membership - The Time Creator Momentum, and shares her tips for growing an online membership, alongside working as a primary school teacher and selling physical products as well.

Tash's philosophy and business is all about creating more time and purposefully carving out time for the things that are most important to us. And this is 

Her membership is 2 years old and she shares her wisdom on the ups and downs of the journey with us. If you are thinking about starting a membership or maybe you already have one, then you'll want to grab a pen & paper for this episode as Tash shares so much goodness!

Some of the highlights of our conversation were:

- the philosophy behind her launch strategy - engage the community first with something easy and simple they can implement.

- Putting your own spin on the typical 'Challenge' launch

- Using the same launch strategy but delivering it 3 different ways

- Launching her digital membership off the back of physical product launches

- Mindset around members cancelling

- Being confident with your content so you can show up and have FUN

Just to throw something new in the mix, Tash and her family have been travelling Australia in their caravan since October 2021 and she shares some of the adjustments that she needed to make when travelling full time and running a business.

Along with her membership Tash also has a range of physical products and she has just released her new 2023 planners which are absolutely GORGEOUS! You can shop her products on her website below.

To connect with Tash here are her links:

Instagram: https://www.instagram.com/tashguthrie_timecreator/

Website: https://www.tashguthrie.com.au/ 

Free Community: https://www.facebook.com/groups/timecreatorcommunity 

Have you got an idea for a digital offer that you would love to get out into the world?

Maybe something is stopping you from launching it right now...

Maybe you aren't sure if it's the right time... Should you wait until you have more time? Or a bigger audience? Or you've been in business a bit longer?

In this week's episode of the Inspired By Her podcast, I am sharing some tips about when the right time to launch that idea is... And the answer might surprise you!

Post-launch energy slump is a real thing! I've experienced it, I know clients who have experienced it. We put so much love and energy into serving our community during our launch that we may find ourselves needing a little extra TLC and rest. In this weeks episode of The Inspired By Her podcast I am opening the conversation about launch energy and mindset and sharing some tips to help with the ups and downs that come with launching

A conversation I have been having lately with quite a few different people is around success and what it means! Everyone has there own version of success and it's not only about the dollar figure It got me thinking that its a topic I definitely wanted to chat about on the podcast so here it is! I'd love to start a conversation on IG (@zoe_richmond_) what does success look like to you!