InspirED School Marketers SPARKCAST

Dr. David Willows is co-founder and strategic director at [YELLOW CAR], a training and consulting firm designed to help schools stand out. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. David is widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. He was recently listed as one of the world's Top 10 Global Education Influencers. An author and regular keynote speaker & trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape.

David talks with InspirED today about his experience as a Brilliance Awards judge.

Colin Anson is the CEO and co-founder of Pixevety, a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-art, real-time consent technology. With over 11 years of experience in the online media industry, Colin is a digital entrepreneur and a passionate advocate for children's digital privacy and safety. Colin's vision is to protect the digital identity of children and to reduce privacy and data breach risks for schools and parents. Colin has a proven track record of leading and growing innovative digital businesses, with skills in digital strategy and execution, business development, e-commerce, advertising, management, and marketing.

H. Watson Jordan Ed D.

Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, The Resilience Initiative, promotes resilience around the world. Watson works with teams using the WHY Operating System to drive superior insight, understanding, and production. This algorithm guides the identification of individual and group zones of genius and explains how to leverage them. 

As an author, his book Mine, Ours, and Yours: A Father's Journey through the Life and Death of a Child, explores tragic despair and unearths hopeful resilience. His second book, Resilience: How the COVID-19 Pandemic Made Us Wiser and Stronger, is a collection of essays from global leaders who provide thoughtful and powerful insight into how adverse conditions do indeed drive us to become wiser and stronger. 

As a lifelong educator, Watson has developed and led programs in team-building, technology, and wellness. He engages with organizations of all types and especially values working with schools and nonprofits. 

Watson’s podcast, #Resilience, explores how knowing your WHY fortifies your resilience. 

Carrie Grimes is the Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development. Carrie is a Professor in the Department of Leadership, Policy and Organizations, and teaches across master's and doctoral programs at Peabody College. In addition to her teaching and scholarship, Carrie facilitates workshops and learning sessions for independent schools and associations on topics such as leadership, storytelling, strategic fundraising, and organizational flourishing.

Carrie has over 20 years of professional experience in independent school leadership in New York, California, and Maryland. Carrie's scholarly interests include emotionally intelligent leadership, program design, institutional advancement, and social identity and community building within school settings.

Mike Connor

Mike is President of Connor Associates and co-author of the NAIS book, Marketing Independent Schools in the 21st Century.  His latest e-Book, Pulling in the Same Direction, emphasizes everyone’s role in recruitment, retention, and fundraising.

Earlier in his 30+ year career Mike worked in nearly every position at independent K-12 schools. Today, Connor Associates has 16 Associates and Partners and has served clients in 28 states and on four continents.

Connor Associates stakes its value on its experience with providing comprehensive marketing and financial services, including ensuring proof of ROI through confidential Image Audits and Surveys, Enrollment Feasibility Studies to identify and map mission-appropriate families, Five-year Enrollment Forecasts, Business Office Evaluations and Plans, Strategic Marketing Plans, and Institutional Strategic Plans. 

Connor Associates’ newest offering, Executive Searches, uses a unique approach that finds, trains, and provides coaching and support for members of your leadership team.

Thom Greenlaw

After serving not for profit organizations for over 40 years Thom Greenlaw founded Creative Independents (CI) in 2012. CI serves not-for-profit schools, colleges and other education focused institutions finding creative solutions to strategic issues facing these organizations. Thom joined Connor Associates as a Senior Strategic Partner for Finance, Operations, and Executive Searches in 2018. In addition to coordinating Leadership Searches, he specializes in Compensation Analysis, Tuition Elasticity, and Financial Sustainability Studies. 

For over 20 years Thom served in varying senior operational and finance roles in independent schools including thirteen years as Assistant Head for Operation / CFO at the Buckingham Browne & Nichols School in Cambridge, MA. Prior to his employment at BB&N, Thom served as Business Manager at the Dana Hall School. A former Board member for NBOA and AISAP, he also served on the Board of Summit Montessori School and was a volunteer mentor, specializing in not for profits for SCORE. He was President of The Independent Schools Compensation Corporation, a self-insurance group for over 170 independent schools, colleges and cultural organizations from 2012 to 2022. 

Chris Pryor is president and founder of The Gowan Group.

As a lifelong educator, strategist, and thought leader, Chris is in his third decade of independent school leadership. He has held leadership positions at independent schools such as Harbor Country Day, The Independence School, Hackley, Rye Country Day, and Tuxedo Park School and was actively involved with NYSAIS.

Chris is a well-known speaker on topics such as social media, marketing, admissions training, crisis management, professional development, and board training.

With The Gowan Group, Chris realizes his vision for an educational consulting organization that serves the needs of independent schools on every front–from Admission and Enrollment Management to Advancement and Fundraising, and from Strategic Planning to Leadership Development. Gowan Placement’s exceptional team advises and guides families through a comprehensive and personalized approach to school placement. To accomplish this, Chris assembled a stellar group of nationally renowned consultants who have the passion, experience, expertise, and resources to help independent schools turn every challenge into a growth opportunity.

Chris Pryor is the Founder and Principal of LeadTeam Partners. Following a 20+ year career in independent schools, Chris developed his school partner search practice to support school administrators by finding the right consultant, coach, facilitator, speaker, or vendor for their needs.

Prior to LeadTeam Partners, Chris served as Assistant Head of School for Advancement and External Affairs for Congressional School (VA) and as a Director of Business Development for Independent School Management (ISM). 

Informed by how private schools and consulting firms operate, Chris seeks to manage the search process for busy school leaders so that they can focus on the day-to-day operations of their school. 

Dr. David Willows is Co-founder and Strategic Director at [YELLOW CAR], the world's leading experience strategy training and consultancy firm for schools. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement (admissions, marketing & communications, fundraising & alumni relations) in schools. He was recently listed as one of the world’s Top 10 Global Educational Influencers. An author and regular keynote speaker and trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant to today’s educational landscape.

Suzette Parlevliet is Co-founder and Experience Director at [YELLOW CAR]. With a background in hospitality management, she worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the school's family experience. Today, Suzette brings expert insight and supports school leaders to design and implement experience strategies in ways that demonstrate impact across the organization.

Rebecca Malotke-Meslin is the founder of Pleasantly Aggressive Coaching & Consulting where she empowers women to take control of their leadership journey and ditch the habits holding them back.

Rebecca combines a background in social research with 20 years of sales, marketing, communications, and school leadership to create a transformational experience for her clients. One of the many connections she has with InspirED is that Rebecca was director of admissions at three private schools over 15 years.

Through one-on-one coaching, leadership cohorts, and speaking engagements, she delivers enthusiasm and expertise to her audiences. In her role as a consultant, she works with organizations to eliminate barriers, reduce biases, and create more inclusive spaces for all women. Rebecca is also the host of the Confidently You: Women in Leadership Podcast.

Deborah Janz has a passion and curiosity for international and corporate culture. This, combined with her experience with business, sales, and technology, created the foundation of IMPACT Marketing International in 2007.

One of Deborah's first projects was a family business, providing safe and educational online experiences for young children. She geeked out daily on how to attract more paid users to the website. The KidZap website ultimately received more than one million visitors per month.

After twenty plus years of helping businesses reach their audience and generate leads through social media and digital marketing, Deborah began to customize strategies for international education. With a focus on deeply understanding a school's culture, thereby creating marketing promises a school can fulfill, IMPACT's methodologies revolve around high-integrity marketing practices.

Deborah thrives on the complexity and challenge of the intercultural mix within international schools and in the various countries they draw from. She has developed strategies, and workshops, and built and led a team of experts to help schools in Asia, Europe, Africa, and North America understand their unique brand position, expand their reputation, and increase enrolment.