InspirED School Marketers SPARKCAST

Megan Cartier leads the most important and exciting initiative in the history of The Association of Boarding Schools (TABS)—the North American Boarding Initiative (NABI)—which aims to increase boarding enrollment by 10% over five years. Under Megan's leadership, the TABS team will develop and share relevant market data, insights, tools, resources, and programs that can be utilized by participating schools in their own enrollment marketing. NABI has branded its initiative "Ready for More?"

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Joy Gendusa is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for businesses of all sizes. With only a phone, a computer and postcard marketing, Joy has grown PostcardMania into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area.

In this episode of the Sparkcast, we discover, despite what so many people think, direct mail is far from dead. In fact, it's surprisingly effective with both Millennials and GenXers, the likely parents of most school-age children.

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Risa Engel is Director of Communications at Stuart Country Day School, a PS-12 girls' independent private day school in Princeton, NJ and part of the Sacred Heart Network of Schools. Risa joined Stuart in the fall of 2010 with over 15 years of marketing communications experience in both non-profit organizations and corporate business.

On April 8, 2017, Stuart hosted its first #LEADLIKEAGIRL: A Conference for Risk-Takers and Changemakers. It was designed to showcase and inspire girls' confidence, creativity, and leadership in STEM and entrepreneurship.

The conference featured two notable speakers: Dr. Ellen Stofan, chief scientist at NASA and Debbie Sterling, founder and CEO of GoldieBlox. $8,000 in cash prizes were awarded to young women in high school for outstanding performance in the Business Fair and STEM Talks.

This event was a roaring success for Stuart and brought hundreds of new faces to the Stuart campus, extending and boosting the Stuart brand.

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Peter Gow was not only was born into a family of educators, he grew up on a boarding school campus, The Gow School in South Wales, NY, a school founded by his grandfather. In his 40 years of working at independent schools Peter has accumulated knowledge and experience about a wide range of issues, and it's his ability to connect these diverse subjects like curriculum, marketing, branding, admissions, school culture and classroom teaching that makes listening to him so fascinating. Peter Gow is executive director of the Independent Curriculum Group, written numerous books and is a fascinating guest for this episode of the Sparkcast.

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This podcast is Part 3 of a series entitled "Maximizing Your Relationship with a Professional Photographer." Scroll down to learn about Part 1 and Part 2.

Michael Branscom is a Philadelphia-based photographer who specializes in independent school still photography and film. Michael and I have worked together for the benefit of schools for over a decade. The fact that he was a journalism major in college greatly contributes to his incredible photojournalistic style and ability to capture campus moments perfectly and unobtrusively.

This podcast is Part 3 of a webinar series with Michael titled "Maximizing Your Relationship with a Professional Photographer." Our goal for this series is to help save your school time and money and to make your job easier. Part 1 and Part 2 are recorded webinars and are chock full of incredible images from numerous schools that illustrate our points and will inspire and wow you. We not only use Michael's photos in the webinars, but also those of other fine academic photographers around the country.

In this podcast, we talk with Michael about the shoot day. We discuss how to get the most bang for your buck, how to schedule wisely, how to ensure your shots will be useable, how to build your library, and lots of trade secrets that will make your shoot go smoothy and generate incredible images for your school.

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Janice Crampton is Executive Director of AISAP, the Association of Independent School Admission Professionals, the primary resource and leading advocate for the community of independent school admission and enrollment management professionals. We are delighted to have Janice as our guest on the Sparkcast where she talks about the critical role these professionals have in the health and longevity of their schools and the skills and competencies that are needed to do their job effectively.

To that end, Janice has led AISAP to create and implement the Certification for Admission and Enrollment Management Professionals (CAEP) as well as programs and services that continue to advance, educate, and advocate for the profession around the world.

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With Baby Boomers set for retirement, where will the next generation of independent school leadership come from? Our guest for this episode is Earl Ball, Ed.D., a Senior Fellow and Co-Director of the School Leadership Program (SLP), a Masters degree program in the Graduate School of Education at the University of Pennsylvania, that brings together aspiring leaders from independent, public, and charter schools. Earl served as Head of the William Penn Charter School in Philadelphia for 31 years. During that time, he was served as President of the Country Day School Headmasters Association, President of the Pennsylvania Association of Independent Schools, President of the Headmasters Association, and as a board member of the National Association of Independent Schools. He has worked extensively with Quaker schools and is Senior Search Consultant for Carney Sandoe & Associates. For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com. While there, sign up for our newsletter. We make your job easier.

With the face of the Director of Marketing and Communications changing so rapidly over the last decade, InspirED wanted to know what impact this has had on hiring for independent schools and where individuals for this position are coming from. We sit down with Jane Armstrong, Managing Partner of Independent Thinking, an executive search firm based in Boston that works exclusively with independent schools on senior administrator hires. We unearth the challenges and solutions leadership and professionals face with the position of the independent school Director of Marketing Communications.

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According to the U.S. Department of Labor, 65% of today's grade school kids will end up in a job that hasn't been invented yet. Ed Glassman is Executive Director of Springside Chestnut Hill Academy's Sands Center for Entrepreneurial Leadership where they have developed a program that takes on this paradigm and "embodies a bold and innovative vision that challenges the constraints of traditional education, preparing students to change the world through an entrepreneurial mindset—a mindset of curiosity and courageous creativity." The Sands Center for Entrepreneurial Leadership at SCH strives to develop students who will shape this uncertain future.

In this episode of The Sparkcast, Ed talks about the program's goals, its workings, and why it's unique among the many independent school K-12 programs that teach innovation and problem solving. Ed holds a masters degree from The University of Pennsylvania in Education Entrepreneurship and believes that the entrepreneurial mindset—one of resilience, resourcefulness, and innovative problem solving—is a powerful framework for education.

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Private school administrators often ask, "How can we get faculty to be active marketers for the school?" Mike Connor, president of Connor Associates, is our guest for this episode of the Sparkcast and explains how to get faculty to be not only willing but enthusiastic participants in marketing your school.

Mike has spent nearly 30 years in public, charter, and independent K-12 schools and colleges. He has a 360° perspective that comes from holding a wide variety of positions including teacher, counselor, academic dean, admission director, development director, director of communications, director of advancement, and an education marketing and advancement consultant.

For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier