The structure, consistency, and resilience to build an empire!
Victoria Cluney's remarkable transition from military officer to real estate mogul reveals how discipline becomes the backbone of entrepreneurial success.
To watch rather than listen, click here.
Beginning her military career at just 18, Victoria spent 23 years developing invaluable skills that would later fuel her business endeavors.
While many would find these worlds incompatible, Victoria leveraged her military experience as the perfect training ground for navigating the challenges of real estate investing.
Her real estate journey began almost by accident when a posting to Nova Scotia prompted her to purchase a pre-construction townhouse rather than rent.
When similar properties began selling for substantially more, Victoria caught her first glimpse of real estate's wealth-building potential. This initial success led to further property investments, though her path wasn't without significant obstacles.
The 2007-2008 financial crisis forced Victoria to become a reluctant landlord when she couldn't sell a property without substantial losses. For nearly a decade, she managed rentals remotely but admits she approached it ineffectively—not raising rents appropriately or treating it as a proper business.
When she finally sold everything, the accumulated appreciation revealed just how powerful real estate could be despite her haphazard approach. This realization prompted her return to investing, but this time with strategy and intention.
Victoria's story takes a fascinating turn with her venture into hospitality through a glamping retreat, which thrived during the pandemic and sparked her passion for creative property development.
Most recently, her partnership to develop tiny home communities earned her a spot on Dragon's Den, where she secured a deal with Arlene Dickinson despite feeling unprepared for the opportunity.
Today, Victoria has expanded beyond property ownership to build a diverse business empire. She runs Build Pro, coaching entrepreneurs to strengthen their online presence and attract high-value clients. Her organization WeBILD empowers women in business and real estate, with chapters expanding across Canada.
She also manages several businesses including a boutique motel, with ambitious plans to build a nine-figure empire.
Victoria credits networking as her most transformative business strategy, noting that "one conversation can change the whole game." Her journey illustrates how real estate investing can not only create financial freedom but also open doors to possibilities previously unimagined.
Want to discover what type of entrepreneur you are?
Follow Victoria on Instagram @VictoriaClooney and message "inspire" for a free personality quiz that identifies your entrepreneurial strengths and resource needs.
To connect with Victoria, go to @victoriacluney on social or cluneyco.com/bookacall.
Thank you to the REI Loop for bringing us this month’s episodes.
To find out more about this revolutionary software to help you streamline your real estate acquisitions/dispositions, manage relationships with clients, and scale your portfolio. Find out more at @thereiloop and online at https://thereiloop.com.
“Inspired to Invest” is proud to support the Beyond Success Program, a not-for-profit financial literacy program for students, launched by More To Give & MAK Investments. Find out more at @more2give.ca.
Join us again on Apr. 2 for our next episode!
Thank you for tuning into “Inspired To Invest”, hosted by @serenaholmesofficial & remember, "when you invest in yourself, the sky's the limit!"
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Serena Holmes is a licensed REALTOR®, real estate investor, podcast host, published author and chief content officer of Executive Lens. She is also the former CEO of Tigris Events, a multi award winning brand experience agency.
