Get ready for yet another update from our boy, Adam Mosseri. Instagram is beginning to prioritize original content, putting Instagram on a more level playing field with more casual, Tiktok. Sonia and Harley break down the nuances of what original content means, how it relates to tiktok content, and the culture & strategy involved.

Head to @yoursocialteam for recent IG plagiarism events and @thatalliemason for a rundown of why this was problematic.

Timestamps:

• [0:22] Instagram is prioritizing original content - thoughts on this.
• [5:19] "Hack culture."
• [7:22] Growth potential on Insta vs TikTok.
• [9:24] TikTok algorithm and comments.
• [12:20] TikTok and Instagram don't work the same way - you need different strategies.
• [16:19] Is TikTok the place for people who don't want to teach the basics?
• [20:24] Is Instagram dying?

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LINKS:

Find Harley:

IG: @theharleyjordan
Website: https://www.theharleyjordan.com/

Find Sonia:
IG: @Sonia.elyss
Website: https://www.soniaelyss.com/

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