Are you looking to embark on your very own journey to becoming a beauty, lifestyle, or health and fitness influencer? Most, if not all, influencers out there can be found on multiple social media platforms, the most popular of which are YouTube and Instagram. However, if you're someone who's just starting out, which social media platform should you get on first? Should you consider getting on both, or is it better to stick to just one? Instagram vs. YouTube – which one should you focus on more? Is it worthwhile to even compare the two? Our guests in today's episode may just have the answer for you.

"You have to have an element of free content."

Katie Dunlop of Orange County, CA is the creator of LoveSweatFitness, a women's health and fitness community focused on making fun and effective workouts accessible to everyone. After going through her own 45-pound weight loss journey, Katie has created a wonderful and motivating community, reaching more than half a million women through her social media pages and Hot Body Guides.

"Find a big topic and then create your own space inside that."

She first started Instagramming in 2014 to share more workouts and more inspirations to her students on the days when she wasn't teaching her fitness classes. A year later, together with her husband Ryan, they started the LoveSweatFitness channel on YouTube and have since grown their following to more than 200k subscribers. Listen to their story and be inspired!

"If you're determined and you're focused, you can get pretty good pretty fast."

Check out the show notes.   Join the Zero to Influence Bootcamp waitlist   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!