Hello! My name’s David Lee. Let me ask you this question, “Can anyone become a small business entrepreneur?” What you think? I’ll give you my thoughts right now. I believe, “yes”, it’s possible, and the reality is, “no”, it doesn’t happen. Why is that? When today, in today’s technological age it’s easier than ever before […]

The customer guarantee! This is what I talked about…the customer guarantee. What’s your guarantee? There’s the road ahead. They don’t take any risks. What is it that you offer? And to arouse the customer success? I say to them and I said at the end. I don’t know if they get it because they can’t […]

Why you must reinvent yourself? Now it doesn’t matter even if you’re in the job and you’re staying in the job you quite often you going to need to reinvent yourself to differentiate yourself from everybody else. And to…what you didn’t get in a conventional education at university or at school or even in the […]

So let’s have a look at your marketing mind. What did they teach you about marketing at your education system Rajesh, school or university or at work? What they teach about understanding the psychology of the human mind? How to communicate effectively. How to understand the body language. How to understand the meta-language, the communication? […]

I wrote, as a third-party, I wrote this article and I saw the story as soon as I saw this paragraph with Christine and the students who were 30 years younger than her. I put the story together in about 90 minutes, no more than that. I integrated her name with the people she was […]

Make yourself interesting and newsworthy. And I showed you an example from last year that I did and it was in the United Kingdom. I had never done this before in the United Kingdom. I had done it with my aunt from Australia. I wanted to go through and get into the media. I had […]

I’m thinking like the sceptic. I am guilty until proven innocent, and I have to think like that. Because that is the process. The prospect is jumping one-at-a-time over these hurdles till he becomes the customer. And, in effect, he is not the prospect. It’s the suspect looking at you as a suspect. Then he […]

People…everybody as I said, “It’s not what you do, it’s the result you achieve.” And I showed them the other night. And this was the metaphor I showed you. These… it’s just not the card that am talking about. I am immediately diverting them away from me and showing them the result. And by showing […]

Ray, can you answer this for me? How much did they teach you at accountancy school, at your accountancy practice how to communicate with the heart? How to communicate effectively? How to have a system about how to engage the person to get them through, as Rick Otton would say, “shut the gate” and emotionally […]

These are the big, massive mistakes. Okay? Magic. 95. Think of that rate. 95%. Now when I go and look at, when you go and look at “electricians in cambridge”. When you go and look at “catteries in essex”. You’ll just see most of them…there’s no opt-in. They have no way…they’ve left me no way […]