The Shocking Truth About Insurance You Never Knew: Expert Insights with Clebe Best
When most people think about insurance, they think of forms, fine print, and monthly premiums — a necessary evil, not a profession of passion. But according to industry veteran Clebe Best, Vice President of the Independent Insurance Agents and Brokers of Arizona (IIABAZ), that perception misses the real story.
"Insurance isn't boring," Best told host Karl Susman on Insurance Hour. "It's a profession built on helping people — we're selling a promise. And when you deliver on that promise, it feels incredible."
That "promise" — the idea that insurance is a mutual trust, not just a transaction — was at the heart of this enlightening conversation. Together, Best and Susman unpacked what it really means to be an independent agent, why consumers misunderstand "full coverage," how AI is reshaping the business, and why choosing the right broker can be the difference between financial safety and disaster.
From the Bay Area to the Desert: A Career Built on Trust
Clebe Best didn't set out to join the insurance world. After graduating from UC Santa Barbara in the 1970s, he — like many of his generation — stumbled into the business through a family friend. But what started as a job at Continental Insurance quickly became a lifelong calling.
Best went on to work for AIG, serve as a marketing rep for Arizona and Nevada, and eventually found his own independent agency in Scottsdale, Arizona, which he has run for over 25 years.
His perspective bridges every side of the business: underwriting, marketing, and direct client advocacy. And in today's turbulent market, that experience gives him a rare, 360-degree view of both consumer needs and carrier constraints.
What Is an Independent Insurance Agent — and Why It Matters
In an era of apps, online quotes, and direct-to-consumer platforms, it's easy to forget that independent insurance agents still play a critical role in the system.
Unlike captive agents (who represent a single carrier) or direct providers (like those offering quotes online), independent agents and brokers represent the customer first — not the company.
"We're like the realtors of the insurance world," Best explained. "We're not tied to one brand. We work for the insured, not the insurer."
That independence allows agents to compare multiple companies, coverage types, and premium structures — tailoring policies around each client's risk profile and financial situation.
Why "Selling a Promise" Defines the Industry
Both Susman and Best returned several times to the idea that insurance is fundamentally about trust.
You don't buy a physical product; you buy a