In this episode, I discuss what a Facebook Pixel and why it is important to use it in your marketing strategy.   Resources: Facebook’s Page on the Pixel:  https://www.facebook.com/business/learn/facebook-ads-pixel WordPress Plugin for Inserting Your Pixel:  https://wordpress.org/plugins/insert-headers-and-footers/   Notes: Lead Generation – Pixels & Retargeting/Remarketing FB Pixel & Retargeting Javascript snippet that goes in the head […]

In this episode, I discuss how content plays a role in the attract stage of the inbound methodology and why it is essential to attract new customers. Notes: Lead Generation – Attract Your Customers by Creating Valuable Content So, we’ve talked about lead magnets. Once you have your lead magnets in place, you need to […]

In this episode, we discuss the qualities of great lead magnets and cover some examples of how an insurance agency can use lead magnets to convert. Notes: Lead Generation – Lead Magnets & Converting When one says lead magnet, most think of ebooks. – SO MUCH MORE What is a great lead magnet? There are […]

In this episode, I discuss the potential of your agency website as a means to enchant and convert your audience. Notes: Lead Generation – Why Your Website Should Never Be Just A Billboard (Start with Billboard LeadGen license plate scan w/pupil dilation analogy) That is the power of a website. Many people have websites, but […]

In this episode, we highlight the process of applying CLTV to a marketing campaign, using Facebook advertising as an example. Notes: Analyzing Customers, Closes, Leads, & Traffic Go back and listen to the previous episode, if you haven’t already. Now that we know what a customer is worth, we can look at reverse engineering the […]

In this episode, we look at how to justify marketing spend and budgeting by calculating Customer Lifetime Value. Notes: Customer Lifetime Value What is CLTV? Why is CLTV important? Understanding how much an average customer is worth will allow you to start budgeting an appropriate amount of marketing spend per customer, per lead, per click. […]

In this episode, I give a quick overview of inbound marketing, in order to tie in some of the concepts that we have been discussing and will be discussing in future episodes.

In this episode, I interview Sheldon Snodgrass of Steady Sales about sales strategies and how to apply them to your insurance agency marketing strategy. Sheldon Snodgrass Steady Sales http://www.steadysales.com/ 413.244.2294 Resources: Specific Notes: A – Advocacy E – Expertise I – Independency O – Owed U – “You” (the customer) Books: To Sell is Human […]

In this episode, I discuss how to choose page-level SEO keywords and how begin optimizing your on-page SEO. Resources: kwFinder Majestic SEO SEMRush

In this episode, I interview Eli Zimmer & Tom Ayres from Daigle & Travers Insurance, who have been growing their insurance agency with focused effort on SEO, lead generation, and by acquiring another local agency. Eli Zimmer & Tom Ayres Daigle & Travers Insurance http://daigletravers.com/ 203.655.6974