Insurance Marketing Masterclass with Joshua Farley | Insurance Agency Marketing Help

Many insurance agencies are not entirely sure about how they should approach developing an SEO strategy. Choosing the correct keywords is one of the most foundational aspects of a great SEO plan. In this episode, I start to break keyword strategy down and how to implement SEO techniques on your website. Resources: Yoast SEO Farley’s Massive […]

In this episode, I interview John Lapointe of Lapointe Insurance Agency in Fall River, MA. John has recently joined his family agency & discusses his process of bringing the agency into the 21st century. John Lapointe The Lapointe Insurance Agency http://www.lapointeins.com/ Additional Resources:  https://kwfinder.com/

In this episode, I discuss the importance of your insurance agency’s website and how it should be utilized as a lead conversion tool.

In this episode, we are joined by Adam White of SEOJet.net, an SEO software platform owner. Adam explains the relationship between your keywords and your link profile. Adam White SEOJet https://seojet.net/ Guest Post Tracker https://www.guestposttracker.com/

In this episode, I discuss the importance of the attract and convert stages of the inbound methodology as it relates to the Buyer’s Journey.

In this episode, I interview Allen Drew about how he drives insurance sales by educating his prospects and customer base. Allen Drew Allen Drew Insurance Agency https://allendrewinsuranceagency.com/ Confessions of An Insurance Agent [book] https://www.amazon.com/Confessions-Insurance-Agent-insurance-business-ebook/dp/B071LMDWBL/

In this episode, I go over what Insurance Buyer Personas are, why you would want to use them, and how to create them. Download Our 15 Free Buyer Personas for Insurance Agencies

In this episode, Christian Neil discusses branding your agency…but it’s more than your logo and collateral! Christian Neil Neil Creative https://www.neilcreative.com/

In this episode of the Insurance Marketing Masterclass, I go over how to get past the age old belief that insurance is boring, so therefore the marketing must be also…so NOT true! Check out Yeti.com: https://www.yeti.com/