In this week’s episode we will look into how blockchain can reinvent the insurance value chain. Our guest is Risto Rossar, founder of Black Insurance. Risto has over 20 years experience in the insurance industry, having worked in insurance before launchingfive insurtech startups. Now he is focusing on Black, a blockchain-enabled, decentralised insurance marketplace.
Blockchain in two minutes
Risto focuses on blockchain’s value proposition, which he believes lies in replacing central authority bodies. Potential candidates include central and traditional banks, government branches, courts and (of course) insurance companies.
Blockchain does have a broader range of uses. However, Risto supports that other technologies can achieve these just as well and it is important to ensure the positive aspects of blockchain outweighthe challenges it entails.
Discovering blockchain
Risto had been exploring how technology can improve the insurance industry long beforeblockchain. In 2001 he created one of the first online insurance brokers, IIZI, which became the biggest insurance broker in the baltic states. Through this he realised insurance brokers are not particularly scalable, so Risto launched Insly to help them become digital. Inslyadapted IIZI’s successful technology, sellingit as a software solution to over 300 insurance companies and intermediaries in 40 different countries.
Launching his owninsurance brokering business and providing IT solutions to over 300 other brokers around the worldled Risto to blockchain and ultimately founding Black Insurance.
The insurance value chain
Risto’s multifaceted experience covers the consumer and brokering perspectives, as well as providing software solutions to brokers worldwide. He is happy to share what he has learned through his journey about the state of the insurance value chain.
1. The industry’s strengths and weaknesses
The main strength of the insurance industry is that it is dominated by big insurance companies, offering certainty and stability in the insurance market. This is reinforcedby a strong regulatory regime, aimed at protecting consumers.
These qualities, however,also contribute to theindustry’s weaknesses. The strict regulations create high barriers to entry, maintaining an oligopoly and working to the advantage of the biggest and bettercapitalised insurers. This not only leads to higher premiumsbutitis also a source of systemic risk, meaning that the problems of the biggerinsurance companies can quickly spread across the market.
Another problem facing the insurance industry is the lack of innovation, withbig insurance companies beingvery slow to innovate. This is exacerbated by the fact smaller startups, whether they are brokers, agents or MGAs, do not control the product. It is the large insurance companies that control the product, limiting the opportunities smaller companies have to innovate.
2. What can blockchain bring
Risto believes that, from a technical perspective, today’s insurance industry does not need blockchain. Blockchain’s real strengthis its abilityto get rid of the trusted third party. Everything else can be done with existing technologies. It is important, therefore, for companies to consider if blockchain is the best way to implement futureprojects or if existing technologies are better suited.
From a broader perspective, blockchain is still adding value to theinsurance industry. Blockchain has been a catalyst for innovation, with the whole insurance value chain exploring different blo...