Insurwave - A Maersk pilot for marine blockchain insurance
Too often in the insurance industry we entertain in navel gazing by looking at what we do and what our competitors do, instead of really focusing on who keeps our lights on… our customers. So, for this week’s podcast we look at a customer’s perspective of marine insurance by talking to Lars Henneberg, Head of Risk Management at the logistic and transportation giant Maersk.
Maersk is the pilot customer of a new marine blockchain insurance platform called Insurwave that was launched by EY, Guardtime, Microsoft, Willis Tower Watson, XL Catlin, MS Amlin and ACORD.
As a special treat I was joined by Marilyn Blattner-Hoyle, Head of Supply Chain and Trade Finance at AIG as my co-host.
2 minute definition of blockchain
For Lars, blockchain is a technology to share real time data. It gives perfect visibility to the participants. It can conduct a number of transactions simultaneously across a multiparty value chain.
What is marine insurance and how does it work?
Shipping has always been in the business of taking risks. As Lars says, “in shipping we like risks we just don’t like the burden of them which is why we come to insurers”. There are four type of risks that require marine insurance:
* hull and machinery of the vessel itself,
* container boxes,
* the cargo that is inside the container and
* all the liabilities that you can incur as a ship owner (Eg. pollution, damage to the cargo, or injures to the crew)
The marine insurance value chain and its challenges
The way that risk is transferred to the insurance market is very long and cumbersome. The distance between risk and capital is simply too long. You’re left with a very long value chain with too many intermediaries, that is very manual:
* A ship owner goes to a broker
* The broker goes to an insurer
* The insurer takes the risk and goes to another broker
* The broker finds a re-insurer who takes part of the risk
* The re-insurer goes to another broker to find a retrocession insurer
This value chain is very sequential and linear in how business operates with many frictional costs involved in it. As an example, for Maersk to insure one of its vessels it would typically take 100 document transactions and involve about 50 different stakeholders across the value chain.
There is a lack of transparency in such a value chain because a lot of information gets lost. Significant value leaks because all the intermediaries in the value chain take a portion of the premium as it goes through the value chain. For example up to 40% of the premium is transactional costs. This creates a level of dissatisfaction amongst insurers' customers as the system is antiquated, it is costly and inefficient.
Challenges within the marine industry
The lack of data is a big issue to the marine industry. No one has a holistic view of the risk because insurers have chopped up the risk in fragmented lines of business. Some insure the ports, some insure the vessels, some insure the finance but no one has a holistic view. At the same time there is no real time visibility to the participants in the value chain.
Overall it is a very fragmented,