WHAT WILL THE AUDIENCE LEARN?

What is the message of your brand? Who are your target consumers? How should you best deliver your message to them?

EPISODE SUMMARY:

My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they are best delivered to target audiences.

Visit:
https://technologytherapy.com/,
https://www.linkedin.com/in/jennifershaheen/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

WHAT WILL THE AUDIENCE LEARN?

These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries.

EPISODE SUMMARY:

These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. As women's history month comes to a close, my guests, Selena Altro and Gloria Niembro, two amazing women leaders and attorneys in Canada and Mexico respectively, discuss the risks and opportunities available to businesses expanding into those countries.

Visit:
https://www.linkedin.com/in/selena-altro-0668272/
https://www.linkedin.com/in/gloria-niembro/
https://www.saltro.com/
https://www.chevez.com/En/Profile/57

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

WHAT WILL THE AUDIENCE LEARN?

Thoughts and tips on planning for the rights needed to achieve business goals and growth.

EPISODE SUMMARY:

My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals.

Visit:
https://www.linkedin.com/in/deramian

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

WHAT WILL THE AUDIENCE LEARN?

The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address.

EPISODE SUMMARY:

In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volunteers in SCORE, a national mentoring program available at no charge to entrepreneurs and small businesses. My guests will address their roles and the kinds of issues they regularly work on with their mentees. They will also touch on how mentorship and entrepreneurship has become more diverse and inclusive.

Visit:
https://www.score.org/newyorkcity/local-mentors
https://www.linkedin.com/in/jack-cohn-822122b/
https://www.linkedin.com/in/meredith-adler-9b31787/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell

WHAT WILL THE AUDIENCE LEARN?

Understand how work and life experiences can contribute to better service.

EPISODE SUMMARY:

This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other aspects of life inform and equip entrepreneurs and service-providers in their present endeavors. We’ll also take a look at issues of ownership of documents, graphics, processes, and other intangibles between employers and their personnel.

Visit:
https://offitkurman.com/attorney/rod-biermann/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell