WHAT WILL THE AUDIENCE LEARN?

Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys.

EPISODE SUMMARY:

Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss. And so was born FORGOTTEN SKINCARE, a line of skincare products intended specifically for underarms, inner thighs and the like. On this episode of INTANGIFY, we'll talk with Alex about her "rebirth" as an entrepreneur, the beginnings of FORGOTTEN SKINCARE, and its future.

Visit:
https://forgottenskincare.com/

WHAT WILL THE AUDIENCE LEARN?

Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways.

EPISODE SUMMARY:

This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with businesses on issues of creative problem solving and ideation.

Visit:
https://www.linkedin.com/in/camilakaul
https://www.justasquiggle.com/

WHAT WILL THE AUDIENCE LEARN?

Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change?

EPISODE SUMMARY:

In this episode, our guest Vince Cogan will talk about his experiences working in companies including SVB, Stripe, and Brex, and how he applies them in advising new and established startups in their approach to risk. We will discuss product-market fit, building to scale, and generally how advising start-ups is not unlike raising children - you can try to protect them from danger, but sometimes you have to let them make mistakes.

Visit:
https://www.linkedin.com/in/vincecogan/

WHAT WILL THE AUDIENCE LEARN?

Perspectives on environmental sustainability in business

EPISODE SUMMARY:

Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business.

Visit:
https://www.scalemicrogrids.com/
https://offitkurman.com/attorney/matthew-karmel/
‍https://www.linkedin.com/in/dianeartal/
https://www.linkedin.com/in/matthew-karmel-sustainability/

WHAT WILL THE AUDIENCE LEARN?

What is the message of your brand? Who are your target consumers? How should you best deliver your message to them?

EPISODE SUMMARY:

My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they are best delivered to target audiences.

Visit:
https://technologytherapy.com/,
https://www.linkedin.com/in/jennifershaheen/

WHAT WILL THE AUDIENCE LEARN?

These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries.

EPISODE SUMMARY:

These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. As women's history month comes to a close, my guests, Selena Altro and Gloria Niembro, two amazing women leaders and attorneys in Canada and Mexico respectively, discuss the risks and opportunities available to businesses expanding into those countries.

Visit:
https://www.linkedin.com/in/selena-altro-0668272/
https://www.linkedin.com/in/gloria-niembro/
https://www.saltro.com/
https://www.chevez.com/En/Profile/57

WHAT WILL THE AUDIENCE LEARN?

Thoughts and tips on planning for the rights needed to achieve business goals and growth.

EPISODE SUMMARY:

My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals.

Visit:
https://www.linkedin.com/in/deramian

WHAT WILL THE AUDIENCE LEARN?

The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address.

EPISODE SUMMARY:

In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volunteers in SCORE, a national mentoring program available at no charge to entrepreneurs and small businesses. My guests will address their roles and the kinds of issues they regularly work on with their mentees. They will also touch on how mentorship and entrepreneurship has become more diverse and inclusive.

Visit:
https://www.score.org/newyorkcity/local-mentors
https://www.linkedin.com/in/jack-cohn-822122b/
https://www.linkedin.com/in/meredith-adler-9b31787/

WHAT WILL THE AUDIENCE LEARN?

Understand how work and life experiences can contribute to better service.

EPISODE SUMMARY:

This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other aspects of life inform and equip entrepreneurs and service-providers in their present endeavors. We’ll also take a look at issues of ownership of documents, graphics, processes, and other intangibles between employers and their personnel.

Visit:
https://offitkurman.com/attorney/rod-biermann/