Big data is getting its fifteen minutes of fame - but where does qualitative data fit in, if at all? Lou talked with Tricia Wang, co-founder of Sudden Compass, about the importance of integrating qualitative and quantitative data, and why the only way to successfully scale an enterprise org is to bring back the human element. Tricia is our Scale theme leader at Enterprise UX 2018 Conference and introduces the lineup of speakers.

Follow Tricia Wang on Twitter: https://twitter.com/triciawang

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