An Integrated Marketing and Sales Automation with Customer Journey Measurement form a defined initial to the final point, that is based on quality, performance, and cost measurement criteria through Artificial Intelligence (AI) to achieve opportunities, business outcomes, and cost-effective organizational change management.
The computer is used to measure customer journey from point A to B, signals, and patterns of quality, performance, and cost to determine when a lead is ready to be converted into a customer, who in turn is willing to be retained.
Integrated Marketing and Sales Chart with an Automated Simulator is used to determine the overall workflow, campaign orchestration, customer experience, and business outcomes. This automated system helps marketers and sellers to focus on engaging customers with the strategy to spend less time in the low value, poor quality issues, disconnected systems, and software that cannot achieve maximum revenue and retention.
The system can therefore be used to measure and test the followings:
1. Business Requirements.
2. Customer Requirements.
3. Initial and Final Value Propositions.
4. Target Audience and Desired Revenue.
5. Personal Story, Product Quality, and Customer Effort Score.
6. The Number of Leads, Customers, and Conversion Rate.
7. Employee Performance and Investment Cost.
8. Effectiveness, Efficiency, and Key Performance Indicator.
9. Organizational Change and Speed of Change.
10. Customer Experience and Customer Journey.
Integrated Marketing and Sales Automation with Customer Journey Measurement helps to identify potential improvements and transformational benefits for maximum achievable revenue and retention with minimum budget.