IntegratED With Jamie Palmer - A podcast for online entrepreneurs

There are a lot of misconceptions out there in the online space today when it comes to funnels and ads. I wanted to talk to you about what to expect for an ROI when you’re running Facebook ads, and what Facebook ads are and aren’t. There’s been a big discussion in my Business Ecosystem Builder’s group where we talk about the cost to acquire a lead, the cost to acquire a customer, and the average customer value.

I want to talk to you about this false belief and myth that is out there on the Internet that the summer has to be a slow time for your business. I don’t want you to buy into the belief that there are automatically months that are going to be slower for you. If you’re in the B2C world this may be true to an extent but most businesses don’t have to deal with that. We had our best month ever in July and it was kind of crazy to me because I was off work more than I ever had been before.

We had the pleasure of having Martha Lewis on the OMG Show this week and she is talking about all things sleep! As a sleep consultant, Martha originally started out her own business helping parents of newborns get their babies to sleep through the night. She had a baby herself that was waking up every hour and she struggled to find a way that she could get him to sleep. After meeting with someone who came up with a sleep plan for her baby, he was soon sleeping soundly every night.

Let’s talk about willpower. I’m reading the book The One Thing right now and it’s an excellent book. They talk about the myth that will power is always on call, and how this is a lie. It’s time to start focusing on knocking out the most important and challenging tasks of the day first. I’m giving out my tips to sustaining your willpower so that you can get the most done throughout your day in this episode, so don’t miss out!

Let’s talk about starting a relationship with a new client and figuring out if they’re right for your business. I want to go through with you some of the things that I’ve seen throughout the years that are red flags. There are usually some indicators that a relationship isn’t going to be beneficial for both parties, whether that’s because of personalities, work styles, or something else. Not every client is going to be the right fit for your business and vice versa.

I’m noticing a huge shift in the social media world where reach is dropping and dropping and dropping, especially on Facebook and Instagram. The age of posting and pushing out content is coming to an end. It is becoming both a "pay to play" game. You either pay, or you have to be creating EXTREMELY high-value content. As consumers, we're taking in content and we’re eating it up, but we’re not necessarily creating it.

We welcomed Teresa Kwon onto the OMG Show to share all her expertise when it comes to business strategy and leadership. She is working with Daringly Great Leadership as a leadership and team coach, as well as a business strategist. Teresa specializes in helping entrepreneurs step into a leadership role so they can start to amplify their income, their impact, and their freedom. After leaving a corporate role last year, she decided that she loved people and wanted to help develop and mentor others.

If I hear one more time from someone that, “I don’t feel like I would say something like that”, I’m going to scream. I want to let you in on a little secret. If you’re doing social media in 2019 and expecting to attract clients, it’s not about you. Marketing is about the client, the consumer, and the person on the other side who is watching you and thinking about working with you. When you make it all about you, you are failing at supporting your clients and taking them on a journey.

As an entrepreneur in 2019, the reality is that most people are launching a course, a membership, a group program, and hosting a retreat all at the same time or within the same year. I did a podcast a few weeks ago with Suz Chadwick, a very like-minded business owner who is based out of Australia and we got to talking on her podcast about focus. I’ve gotten so many messages from people in her tribe about how badly they needed to hear what I had to say in the episode.

Let’s talk about selling and return on investment. For those of you who don’t know, I did a brief stint at a sales training firm where I was the entrepreneur in residence. I had hired this person to teach me how to sell better and sell more effectively, and I had done so well that they had asked me to help teach. This was a brief stint that I did but I was helping other entrepreneurs learn how to sell as well.