In the second episode of this two-part series from Mx3 AI, a new pop-up conference we collaborated on with Media Makers Meet, we look at why, how and when publishers are integrating AI into their newsrooms.

AI is not a pie-in-the-sky dream for media companies: it hasn’t been for years. For close to a decade questions about whether AI will replace or empower journalists have been raised at conferences and in newsrooms.

Over the past few years the conversation has changed. It is now no longer a question of ‘if’ AI will be integrated throughout the newsroom, but ‘when’.

In December, Media Voices collaborated with Media Makers Meet on their Mx3 AI conference in London. The speakers – drawn from across the media industry from recruitment to newsroom – confirmed that AI is already suffusing the industry. But where they offered invaluable insight was around ensuring it is used effectively and with consideration for the business goals and employees of publishers.

As the official report from the event notes: “A key theme throughout… was the need for publishers to act immediately and start experimenting with AI, albeit with clear business goals at front of mind.”

This episode is the second of a two-part series from Mx3 AI. The first, looking at opportunities, regulation and risks around AI, can be found below this episode in the feed. There is also a corresponding report from the event, written by Media Makers Meet, available to download here.

Media Voices and Media Makers Meet would like to thank FT Strategies, InsurAds, Labrador CMS, Miso, Sub(x) and Zuora for sponsoring the conference.