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Integrations are the backbone of B2B eCommerce for most use cases. We discuss iPaaS (integration platform as a service) and why this is so hard for companies to overcome with Jeremy Rudolph from Celigo. Jeremy has Over 10 years of sales experience, including 5+ years focused on building and selling a disruptive SaaS & PaaS solution to startups, SMB’s and enterprise businesses. We discuss logistics, fulfillment, back office systems and why these systems all need to be talking to other systems in some way or another to make the customer experience unified and successful for B2B eCommerce.