Intellicast

Welcome back to Intellicast! On today’s episode, we are joined by Jeremy Zogby, the managing partner of John Zogby Strategies to talk about the current state of America, polling, and we even get a sneak peek into some results from their own proprietary research. Hang in there too, it is a long one, but an awesome one.

Kicking off the episode, Brian Lamar and Producer Brian get Jeremy’s take on the current state of America and what historical analogies may exist for our current times. Jeremy talks about how 10 to 15 years ago we saw the simultaneous rise of the Tea Party and Occupy Wall Street; two movements that could be considered on the far ends of each political spectrum. One led to the rise of Bernie Sanders and the other MAGA and Trump. He discussed how we almost saw a face-off between the two populus factions of the parties. In the end, he shows how populism is here to stay.

We pivot a bit in the next segment and talk to Jeremy about what he is seeing right now in polling in terms of the presidential nomination on both sides. Jeremy starts out by letting everyone know that polling is not predicting anything at this point. The predictions really come in the last week of a presidential campaign after there have been months of monitoring the landscape and data collection; that is when they will make a prediction. Right now, it is way too early to predict anything. Instead of giving any predictions, Jeremy talks about how right now it is much more establishment versus anti-establishment on both sides, with anti-establishment leading in many cases.

Jeremy then gives us some insights into the types of polling work he is doing right now. It includes the standard race studies, as well as work for some candidates, and some public opinion studies on some issues he feels will be factors in the 2024 election. Jeremy then gets into the different tiers of issues. Tier one is the economy/inflation, and tier 2 issues right now are guns, crime, and the southern border. This leads to Jeremy talking about the intensity factor of issues and how it can impact voting.

In the next segment, Jeremy gives the guys a preview into what the next 6 months look like at John Zogby Strategies in terms of polling and other projects. Jeremy talks about how they will be tracking the entire national election as they work for the Kennedy campaign.

The last discussion leads Jeremy to talk about some proprietary research findings he has collected, that at the time of the recording, had not been released yet. We talk about everything from trust in media, AI in news, and people's view of local institutions. The key takeaway Jeremy found was that there is a high level of distrust right now with the media. 

In the final segment, Jeremy tries to reinstall the guy’s faith with some additional findings that show people trust local government institutions, like school boards. He also leaves the guys with some inspiration about our generation fixing the problems for our kids’ generation.

Thanks for tuning in!

You can connect with Jeremy on LinkedIn here: https://www.linkedin.com/in/jeremy-zogby-4a16b99/

You can also check out the John Zogby Strategies website here: https://johnzogbystrategies.com/

To listen to Jeremy’s podcast, The Zogby Report, click here: https://johnzogbystrategies.com/the-zogby-report/

Watch our most recent webinar, Dangers to Trackers in the Age of Aggregation, on demand here: https:/us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

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Welcome back to Intellicast! In this episode, we’re joined by Colson Steber. This is Colson’s fourth time on Intellicast, so we’re very excited to have him.

The guys waste no time in setting Colson up to share a special announcement: Communications for Research is rebranding on its 27th anniversary (to the day) as Qlarity Access! Colson shares some of the thoughts and strategy behind the rebranding and we could not be happier for them!

In the next segment, Colson shares the Qlarity Access journey from its founding in 1997 to now. He discusses how the business has changed and adapted to expand its services. He also talks about the future of Qlarity Access and opportunities for future growth. This leads Colson to share another announcement: their new sub brand, Vet Access.

This is an awesome interview with one of the podcast’s good friends. We highly recommend connecting with Colson on LinkedIn for motivating, entrepreneurial content. You can reach Colson at [email protected].

Thanks for listening!

You can learn more about Qlarity Research on their website: www.qlarityaccess.com

Follow Qlarity Research on LinkedIn: https://www.linkedin.com/company/2380159

Follow Qlarity Research on Twitter: @QlarityAccess

Register for our upcoming webinar, Dangers to Trackers in the Age of Aggregation! Reserve your spot here: https://us02web.zoom.us/webinar/register/4916911556997/WN_NhLDtUJRQdC5v7awO_BTAw#/registration

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian have some market research news stories to share with you in today’s podcast.

As per usual, the episode kicks off with some conference updates. If you’re listening to this as it’s released, you might be headed to the Insights Association North Central Chapter Fall Conference in Minneapolis. CRC is also upcoming in Chicago this October.

The first news story of this episode covers QuestionPro’s launch of a new generative AI feature for questionnaire building called QxBot. The next story discusses the Insights Association, along with Gallup, Precision Opinion, ReconMR, and the Professional Association for Customer Engagement calling upon the FCC in regard to voice service research calls.

In the third segment, Brian and Brian chat about Researchbods, a part of the Strat7 Group. It’s intended to combat survey fraud such as bot farms, ghost completes, or professional panelists. The last news story covers Circana (formerly IRI and The NPD Group) and their launch of Fast Feedback Guided Surveys, their first guided survey solution.

The episode wraps up with the guys discussing their plans for Labor Day weekend and further discussing the Insights Association North Central Chapter Fall Conference!

Thanks for tuning in to this short and sweet news episode!

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager and Global Team Lead (unless Brian Lamar comes up with another job title for her); she also leads our Diversity and Inclusion Committee, is an active representative in WIRe, and more!

The episode kicks off with Angelica and Brian talking about their hopes and expectations for the conference. They discuss the theme of the overall conference as well as the individual sessions. With this being Angelica’s first conference in her career, Brian asks her about what she hopes to gain from the experience. Brian and Angelica also talk about nerves and excitement before a conference!

In the next segment, Brian dives into some of the sessions that will be at the IA NCC fall conference. There will be speakers from Dairy Queen, Duquesne Light Company, Hormel, and more! There will also be sessions on data quality from Brad Franz and Brooke Reavey. Brian is especially excited to be part of the awards ceremony and recognize people for their hard work.

The IA NCC Fall Conference is going to be a great event for researchers in the Midwest! If you still need a ticket, you can register here.

You can check out the schedule and speakers here.

Thanks for listening!

Download our new whitepaper, Strategic Sample Blending: The Premier Methodology for Tracking Studies! You can download your free copy here: https://emi-rs.com/strategic-sample-blending-the-premier-sample-methodology-for-tracking-studies/

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to another episode of Intellicast! We’ve entered the August lull, so this is a quick, news-filled episode.

Brian and Brian waste no time jumping into the first news story: Bain & Company has acquired Max Kelsen’s consulting and managed services divisions in Australia. The second story tried to slide under the radar, but ultimately had quite the buzz. Zoom has updated their terms of service to allow Zoom to train its AI on customer content including meetings, chats, etc.... with no opt-out option. Since it’s release on Friday, both Zoom’s COO and CEO have made comments on the update. From these statements it seems as though they may be working on an option for consent. The guys also discuss the endless violations an AI training without clarifying consent could have.

The next news story is an exciting one! MRII and Know Research have launched a new program that will award $5k grants to women-owned businesses in the US who have been operating for 5 years or less. Additionally, The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine and understand the value of panels for TV and cross-platform measurement in the US. This leads to a discussion of the guys’ experiences with diaries, consuming different media, and how to measure it.

In the last story, the guys discuss Burke’s appointment of Tara Marotti as President and John Thomas as Chief Client Office. To tie it back to one of our previous stories, Burke started as a women-owned business with Alberta Burke!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian are talking about market research news in today’s episode!

First and foremost, you can no longer reach us on Twitter. You’ll have to find us on “X” @Intellicast1. It’s only fitting that the episode would open with a discussion of Elon Musk’s latest update of the social platform. In the words of Producer Brian, “this just shows you can be a genius, but you’re not a genius at everything.” Elon Musk, if you’re in need of some market research, you know where to find us.

In our first actual market research-oriented segment, the guys cover the upcoming conferences in the industry. At this point, it’s a permanent segment. Brian Lamar shares some updates on the Insights Association North Central Chapter conference in September and announces a fun (unofficial) award as well as a Halloween happy hour.

Next up, Brian and Brian discuss our Cincinnati neighbor, MarketVision, and their new hires. They also discuss SampleNinja’s partnership with Virtual Incentives and plans to integrate them into their platform. In a bit of a shocking announcement, we dive into Qualtric’s plans to spend $500M over the next four years on artificial intelligence. The guys also chat about how this might transform the industry.

Our final two news stories include Fuel Cycle’s launch of a new platform called Research Engine (Brian Lamar gives this new name “Ten Lammies” … whatever that means) and a discussion of Panelbase’s acquisition by Norstat, which will strengthen Norstat’s presence in western Europe.

We wrap up with a quick Women’s World Cup chat!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update!

Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here!

In the first news story, the guys discuss GfK’s plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP.

The next story is AI-focused with a discussion of ESOMAR’s new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new task force aims to educate, raise awareness, and develop guidelines for the use of AI in the industry. Brian Lamar and Producer Brian chat about what this might mean for AI use in US research.

To round out the episode, the Brians discuss Ipsos’s acquisition of the insights business of Big Village Australia, including its public sector research, employee research, and customer experience. Sago has also appointed Katherine Reagan as Chief Revenue Officer and promoted Raj Manocha to Chief Client Officer. Brian Lamar gives Raj a special shoutout for his superior fashion sense.

This is a news-packed episode that perfectly sums up what the industry is up to this summer.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch our latest webinar, Deeper Understanding on Mental Health: How Strategic Sample Blending and Narrative Inquiry Uncover Richer Insights, on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related!

The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their careers led them to market research. Their passion for data quality can’t be ignored in each of their introductions. As Brian Lamar says in the episode, if people were awarded doctorates for data quality initiatives, there’d be a lot of them in this podcast!

In the next segment of the interview, Deb, Holly, and Mary give dimension to the problem of fraud in market research. They talk about how no studies are immune to fraud and how fraud goes beyond just bots. In fact, they discuss 5 categories of cheaters and how fraud is always evolving. Deb and Holly also share highlights from a paper they wrote titled, “Defeating Endemic Cheating.” This interview also includes a great discussion of best practices and industry initiatives to increase data quality including the Insights Association’s DII, which Brian, Deb, Holly, and Mary are each a part of.

You’ll want to be taking notes for the final segment of this episode! Each of our guests gives their advice for researchers facing data quality issues. You’re not alone! Hopefully this episode will give you hope and practical solutions to implement in your research.

You can download Defeating Endemic Cheating here.

You can download the DII Toolkit here.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to Intellicast! In this episode, Brian Lamar and Producer Brian discuss conferences and some news stories from the past few weeks (yes, we know it’s been a while since our last episode!) So, without further ado, let’s jump right in.

The episode kicks off with some feedback we received on our last episode! In it, we had a conversation on the conference in Hilton Head, which was a unique location, but it was expensive, hard to get to, etc. Our listener recommended that maybe we need to go to some second-tier cities (Ex: Charlotte, New Orleans, Nashville, Philadelphia, Cincinnati) for our conferences. The reasoning being that these cities are cheaper, and the airports have less travel hassle/cancellations and are easier to navigate. What do you think? The guys also give an update on the upcoming conferences in the next few months and even some in 2024!

In our first news story, the guys discuss Momentive’s announcement that they will be returning to its original name, SurveyMonkey. As expected, Brian Lamar is practically giddy over this news. In the next news story, Brian and Brian chat about Cint and Publisher’s Clearing House’s partnership to increase access to respondents with their new platform, PCH Consumer Insights. This leads Brian Lamar to a bit of a soapbox rant about how things like this change panels. The next news story follows a similar thread with Kantar selling its specialist healthcare business to M3 Global Research.

After this, the discussion turns to artificial intelligence. The European Union has approved a draft version of the EU’s AI Act which sets out plans to regulate the use of AI technology. The plans will enact bans on many uses of AI and require AI systems to comply with transparency requirements. In the last story, the guys discuss QuetionPro’s acquisition of PathosAI, an AI platform that identifies states and non-stated emotions, which leads to another fired-up rant from Brian Lamar about name changes.

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for tuning in to another episode of Intellicast! This week Brian Lamar and Producer Brian have a short and sweet episode with everything you need to know to stay up to date on the market research industry. Let’s dive right into it!

Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks New York, Insights Marketing Day, and more! They also go on a quick tangent of best places to have conferences and events. Let us know what you think!

In the first news story, Brian and Brian discuss Forsta and Cint’s partnership. This is a step in the right direction to solve the data quality issues our industry is facing and reduce fraud.

Next up, we touch on the Insights Association’s DII Council and their new website. The site allows people to access the DII Toolkit and the Data Integrity Pledge. A lot of cool stuff is coming from this group, so you’ll want to follow this page.

The final news story is SamplNinja’s introduction of a new mobile app that will improve respondent experience and address survey fraud. This asks the question, is the market research space behind on using apps?

And that’s it for the news this week! We’re not sure if it’s a summer lull or the calm before the storm but we thank you for tuning in to the episode!

Check out the IA DII Website here.

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices